A.

History of Instagram

Instagram is a word that comes from 'insta' or it can also be 'instant', this is because Instagram is a way
to take pictures and share photos with your closest friends easily and instantly. Because Instagram has a
Polaroid camera feature that works for photos and shares photos with friends and Instagram followers.
And the word 'gram' has a meaning, namely the word that comes from the word 'telegram' which has a
meaning like a telegram. Because telegrams are very fast in sending information to someone. Likewise
with Instagram, on Instagram we can send information in the form of photos to someone. Instagram
itself is a social network that aims to help its users to share photos with other users. Instagram itself is
still specifically for Android users, iPhones, iPads, and gadgets that have OS 3.2 for computer users,
which are still not perfect. Because Instagram is made only for gadget users. Instagram was originally
formed by the Burb INC company, the INC company is a company that has a vision and mission in
making applications for gadgets. At the beginning of the formation of the Burn INC company, the
company only did a lot of making applications for gadgets. Instagram also started with programmers and
CEOs at the same time, namely Mike Krieger and Kevin Systrom, they are two of the most important
people in the founding of Instagram. Instagram was founded with Burn INC in early 2010 around
January. After passing through a period of 10 months, Instagram has more than 7 million active users.
Instagram also has a community of Instagram users in Indonesia, they call themselves Iphonesia.
Iphonesia stands for I Device Photographer Indonesia

B. Development of Instagram

Starting with one million monthly users, the photo sharing app with 100 million photos uploaded in
2011 and 10 million users in September of the same year. In April 2012, the company announced 30
million user participation. In the same month, Facebook recorded Instagram growth and bought the app
for US$ 1 billion, the third biggest acquisition to date. From the start, Instagram users skyrocketed. It
reached 80 million monthly users after the acquisition and nearly doubled that to 150 million monthly
users by the end of 2013. Prior to Facebook, Twitter also briefly expressed interest in buying Instagram
in 2011. In May 2013, Instagram introduced photo tagging and “photo tagging”. you” new tab on a
user's profile with a collection of images or photos tagged to that user's account. Photo tagging also
extended to branding, a business-friendly move that reportedly led to increased sales. In 2013,
Instagram made it easier to share posts by adding links to embed photos and videos. People can show
Instagram content the way it's meant to be seen, by simply copying and pasting the embed link into an
article or website with this new functionality. Then, Facebook started incorporating 'advertising nature'
into the app in October 2013. Since users weren't used to capturing ads, Facebook decided to start with
just a handful of interesting photos and videos. And in late 2013 Instagram also added a private chat
service for followers to send private photos and videos to each other.

C. The advantages and disadvantages of Instagram

1. The advantages of Instagram

a. Be aware of the technology market. One of the advantages of selling through Instagram Instagram
users is guaranteed to be technologically literate. That means they are active on Instagram must also be
active on Twitter or Facebook. Therefore, it will be easier for you to promote the products you sell
through Instagram and other social networks.
b. Instagram users will definitely have gadgets that can support applications such as iPhones or Android
phones. This means that the median Instagram user is middle class. Of course, it is a very profitable
business, because customers are more likely to have deep pockets.

c. Show simple products. Instagram is specifically used as an Instagram photo sharing application and
the features available really support the product images you upload.

d. On Instagram, most of your pictures use hashtags. Therefore, we recommend that users use
hashtags so that potential buyers or consumers can easily find their products

. 2. Lack of Instagram

a. Instagram has almost no features that can support online stores. This is perhaps the most serious
drawback for companies selling through Instagram to try. Therefore, if you decide to sell Instagram, you
must understand what the real function of Instagram is.

b. Because it's smartphone-based, Instagram photos are often not seen clearly. It's better if you display
your product through a Facebook screen that can be accessed via a computer.

c. Has now started developing Instagram InstaMessage is a chat feature for Instagram users. However,
there are still many Instagram users who have never used this feature. In order to communicate with
Instagram users, they must use other media such as WhatsApp, Line and Blackberry Messenger.

Conclusion: Instagram is a way to take pictures and share photos with your closest friends easily and
instantly. functions for photos and shares photos with friends and Instagram followers. can send
information in the form of photos to someone. Instagram was originally formed by the Burb INC
company, the INC company is a company that has a vision and mission in making applications for
gadgets. Instagram was founded with Burn INC in early 2010 around January. After passing through a
period of 10 months, Instagram has more than 7 million active users.