by Aamina

Marketing
Web

Kevin Systrom Mike Krieger

Born in Holliston Born in São
Massachusetts,US Paulo in Brazil
30 years old 37years old
Instagram began with Kevin Systrom, a Stanford graduate
who created Burbn, a check-in and photo app inspired by
Foursquare. He partnered with Mike Krieger, another
Stanford grad, to focus on mobile photos, launching
Instagram in 2010. It quickly gained popularity, reaching a
million users within three months. In 2012, Facebook
bought Instagram for $1 billion, just before Facebook's IPO.
Users create accounts, upload photos
and videos, add captions and
hashtags, and share them with their
followers.
They can follow other users and see
their posts in their feed.
Instagram offers various features like
Stories, IGTV, Reels, and Explore to
enhance user engagement.
Stories
Users can share photos and
videos that disappear after 24
hours.
Features like stickers, filters,
and interactive elements
enhance engagement.
IGTV
Allows users to upload and
watch long-form, vertical
videos.
Content creators can share
videos up to an hour in
length.
Reels
Short-form video feature
allowing users to create and
discover entertaining content.
Similar to TikTok, users can
create 15 to 60-second videos
with music and effects.
Visual content
Instagram is highly visual,
making it appealing for
sharing photos and videos.
Ideal platform for
showcasing products,
artwork, and experiences.
Engagement Brand promotion
Users can engage with Businesses can leverage
content through likes, Instagram for brand
comments, and shares. promotion, influencer
Direct messaging feature partnerships, and advertising.
facilitates private Helps reach a diverse
communication between users audience and build brand
. awareness.
Social
Comparison
Users may experience
negative effects from
comparing their lives to
others' highlight reels.
Can lead to feelings of
inadequacy, jealousy, and low
self-esteem.
Time Privacy
Consumption Concerns:
Scrolling through the endless Users may inadvertently
feed can be addictive and share sensitive information or
time-consuming. fall victim to privacy
Excessive use may lead to breaches.
procrastination and reduced - Cyberbullying and
productivity harassment are prevalent
. issues on the platform.
Instagram is available for free on iOS
devices, like the iPhone and iPad, as
well as Android devices, like phones
and tablets from Google, Samsung,
and others.
Download the Instagram app for iOS,
or get the Android Instagram app to
get started with the social media
platform. You can also access
Instagram on the web at
Instagram.com.
 Instagram wants you to make a free account first. You can join using
your Facebook account or an email. You just need a username and a
password.When you create your account, you might see a prompt to
follow your Facebook friends on Instagram. You can do this now or do
it later. It's smart to personalize your profile at the start by adding
your name, a picture, a brief bio, and a website link if you have one.
This helps others understand who you are when you follow them or
seek followers.
 Instagram is a platform for sharing photos and videos.
Profiles display follower counts. To follow, visit a profile and
tap Follow. Private accounts require approval. Public accounts
are visible to all; set to private for select viewers. Under 16
profiles start private. Interacting includes liking, commenting,
and sharing. Search for friends or content using the search
bar.
 Instagram has evolved to allow posting from
app or website with various filters and editing
options. Posts can be photos or videos with
features like filters, brightness adjustment, and
audio control. Users can create short clips with
Instagram Reels or longer videos with IGTV.
 After editing a picture on Instagram, you can add a
caption, tag people, and share it on other platforms.
You can delete or edit posts by tapping the three dots
or selecting multiple posts. Instagram can
automatically post to other platforms by setting it up,
and you can choose specific platforms to share
photos with.
Instagram Stories feature displays above the main feed as circles
of people you follow. Tap a circle to view their stories. To share
your story, tap your circle or swipe right to access the Stories
camera. You can post photos and videos, and add to it later. On
iOS, use the X app to share a post directly to your Instagram
story by tapping the Share icon under a post and selecting
Instagram Stories.
https://www.britannica.com/technology/social-
network and
https://www.lifewire.com/what-is-instagram-
3486316
Instagram, a photo and video- The app initially focused on
sharing app, was launched in mobile photography.
2010 by Kevin Systrom. The app Facebook acquired
originated from a web app called Instagram for $1 billion
before its IPO in 2012.
Burbn, inspired by Systrom's
passion for whiskeys. Instagram
gained 25,000 users on its
launch day, October 6, 2010.