AHA!

On-Demand Entreprenurial Learning platform for college students

COMMUNICATION STRATEGY
Within these 2 years prior, education system had moved
towards online learning activities.
Thus, the needs for online learning platform
has gone sky-rocketing
However, none of those platform could properly facilitates a
proper method for Entrepreneruial Learning.

Even within offline programs such as;

University Entrepreneur Incubation program
and Entrepreneurship class,
there are little to none success rate.
Yet, referrring to the members of these program at University

There are huge numbers of interested students

who’s willing to learn entrepreneurial sills
MARKET INSIGHT | KEY TAKEAWAY

There are huge numbers of college students who are

willing to learn entrepreneurial skills, yet there are
no viable platform (both online & offline)
which can fulfill their needs.
UNDERSTANDING OUR COMPETITORS
 Mass

Mapping our competitors Audience

communication approach
TERNAK UANG

KELAS.COM
Focused Course
Wide-Range
Subject
Course Subject

POTENTIAL AREA
TO TAP INTO

Segmented
Audience
TERNAK UANG HAS A CLEAR COMMUNICATION
STRATEGY, BUT THEY ARE LACKING
IN ADDRESSING THEIR
SPECIFIC TARGET AUDIENCE

Key Message: Platform #1 Belajar Investasi

Perceived Target Audience: Indonesian Millenials & Gen Z
Primary TA: Male | SES A & B
Social Media: @ternakuang.id | Followers: 310k

They are approaching their audience with

Educative & Informative contents while also varying
it with collaborations projects and on-going trends
around youth culture.
SKILL ACADEMY IS RATHER UNCLEAR
IN PROPOSING ITS MESSAGE,
YET JUSTIFIED WITH PROMO DRIVEN
CONTENT

Key Message: Indonesia’s #1 Upskilling/Reskilling and lifelong Learning Platform

Perceived Target Audience: Indonesian Millenials & Gen X
Primary TA: Male | SES B & C
Social Media: @skillacademy.id | Followers: 430k

Skill Academy is approaching its audience with promos &

discount offers considering its low-end audience.
OUR COMPETITORS | KEY TAKEAWAY

Competitors with segmented audience are making

a clear communication with informativ and collaborative
content. In the other hand, competitors with wide range
of audience are mainly focused on driving promos and
giveaway to engage with their audience.
UNDERSTANDING OUR TARGET AUDIENCE
OUR TARGET AUDIENCE
- Primary Target: College Students | 19 - 23 y/o
- Secondary Target: Young adult | 24 - 27 y/o
- SES A & B
- Primary TA Profile:

Highly ambitious, keen on learning entrepreneurial

skills and business related knowledge, high expectations
on credible mentorship and proper + applicable
learning course.
Our audience is eager to find solutive platform
They want something to answer their desire for learning

CREDIBLE EASY & RELEVANT APPLICABLE

MENTOR TEACHING METHOD KNOWLEDGE
They are ambitious young adults with huge desires
to learn new skills through highly credible mentors
they look up to.
Yet, they feel that the current entrepreneurial
learning activities and platform cannot match
and resonates their needs, and simply inapplicable
in a real-life case.

What do they need?

1. Easy-To-Access learning platform
2. High-profile & credible mentorship
3. Fun & relevant teaching method
WHAT CAN WE OFFER THEM?
On-Demand video Entrepreneurial - The only on-demand video learning
platform for college students
skill learning platform, with a fun
and modern teaching method
- Credible speaker with huge experience
in business

- Tested learning modules

Educating college students with passions in
entrepreneurship with a proper, credible, and
relevant teaching method.
OUR PROPOSITION

CONSUMER TRUTH BRAND TRUTH

Students and young adults are AHA is ready to facilitate these

willing to learn proper business soft ambitious students and new
& hard skills. entrepreneurs to learn with proper
They need a proper platform educational system in a form of
with modules to on-demand video learning platform
learn the skills

CREATING PROPER ENTREPRENEUR LEARNING SYSTEM

This new communication strategy is aiming to educate our Target Audience

that they can get a proper entrepreneur skills learning
with a more proper way
CREATIVE EXPRESSION
STUDENTS ARE ALWAYS EAGER TO LEARN
LOOKING FOR A PROPER LEARNING MODULE
LOOKING FOR A PROPER MENTOR
LOOKING FOR A PROPER PLATFORM
LOOKING FOR A PROPER WAY TO BE
A PROPER ENTREPRENEUR
APPROACH
DIRECTION #1
 The Idea

#GenerasiPropreneur
Aha! hadir untuk mahasiswa dan entrepreneur muda
dengan memberikan layanan edukasi untuk menciptakan
entrepreneur yang profesional dan proper.
Bergabunglah dengan Aha! dan jadilah #GenerasiPropeneur
- Umbrella Campaign -
APPROACH
DIRECTION #2
 The Idea

#MakinProper
Aha! hadir untuk mahasiswa dan entrepreneur muda
dengan memberikan layanan edukasi untuk menciptakan
entrepreneur yang profesional dan proper.
Usaha jadi #MakinProper bareng Aha!
- Umbrella Campaign -

Join Aha! dan jadi Entrepreneur yang #MakinProper

- Contextual Campaign -

Belajar Analisa SWOT #MakinProper bersama Aha!

- Contextual Campaign -

#MakinProper bikin Business Plan!

- Contextual Campaign -
APPROACH
DIRECTION #3
 The Idea

#AHAppyway
Aha! hadir untuk mahasiswa dan entrepreneur muda
dengan memberikan layanan edukasi untuk menciptakan
entrepreneur yang profesional dan proper.
#AHAppyway to learn entrepreneurial skill
- Umbrella Campaign -

Join Aha! dan jadi Entrepreneur yang #MakinProper

- Contextual Campaign -

Belajar Analisa SWOT #MakinProper bersama Aha!

- Contextual Campaign -

#MakinProper bikin Business Plan!

- Contextual Campaign -