INVESTMENT PROPOSAL 2018

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WHY WHAT
WE ARE WE DO
HERE
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We believe human needs new
approachment in learning to scale
their quality of life and
competitiveness.
We build product to augementing
human intelligence through the
most relevant approachment in
continous learning by providing
robust education technology.
 ARKADEMI.COM P LE
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is social online learning marketplace where anyone could teach and learn any skills that enriching lives. It has
flexible business model, revenue model, tools, 3rd party support, practical orientation method, and in Bahasa.
Arkademi's mission is to democratize continous learning to raise Indonesian value and competitiveness.
WHY
YOU
We choose our investor
very carefully to make

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Same vision to make Indonesia better by making

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sure they share common impact through social tech-entrepreneurship.
vision and have relevant
Embrace and support innovation.

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tangible-intangible capital
to help us grow. Investors Exprience, wisdom, and network in tech industry.
are part of us to actualize

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our big mission. Excellence experience in early stage investment.
In-depth knowledge and broad access to talent,
mentor, media, and market.
Access and network to high net worth individual
(HNWI) in tech and learning industry.
Portofolio support.
 FOUNDER

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HILMAN FAJRIAN

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Business strategist, tech developer, data engineer, startup coach.

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Indonesia citizenship
University of Gadjah Mada (UGM) Yogyakarta, Faculty of Law

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Balikpapan, Kalimantan Timur

Former CEO/Founder, Social Lab

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Former Chief of Digital/co-founder, Discover Borneo
Former Chief Business Development, Koran Kaltim Newspaper

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Former Chief Editor/co-founder, Koran Kaltim Newspaper
Former Head Software & Web Developer/co-founder, IDEA Digital

32 cerfitications on entrepreneurship, digital marketing, business

strategy. 18 projects. 35 awards.

Linkedin: /hilmanfajrian

Role: Chief Executive & Technology Officer

 CO-FOUNDER

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RESSY DWI EVERNNY

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Certified learning designer, Certified talent management,

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HCM certified & practioner, Corporate learning practioner

Indonesia citizenship

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University of Brawijaya Malang, Faculty of Law
Jakarta

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Expert HR Consultant at Indonesia Power
Former Leadership Learning Deputy Manager at PLN Corpu

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Former HR Management module designer at PLN
Former Talent Management designer at PLN
Former Corporate Transformation team at PLN-McKinsey

2 certifications, 20 projects, 11 awards

Role: Chief Learning Officer

PRODUCT LINES

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WHAT PROBLEM ARE WE SOLVING?

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Online social learning marketplace where anyone could teach and learn any skills that
enriching lives and raise their competitiveness.

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STUDENT
On-demand learning to improve skill.
Learn from others/peers.
Continous and collaborative learning to
maximize outcome.
Solve the real problem with real solution.
MENTOR
Limited opportunity to sell the expertise and
experience as a mentor.
Scalability and flexibility of mentoring.
Flexibility on revenue model on selling class. 
Enriching content to maximize learning
experience and outcome.
WHAT PROBLEM ARE WE SOLVING?

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Web-app based learning management platform to help corporate transform their
organization through most relevant learning approachment in 21st century.

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EMPLOYEE
On-demand learning to improve skill and

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develop career.
Providing availability to any learning content
without space and time barrier.
Reliable platform to deliver user-centric
learning program and engagement.
CORPORATE
Scalability and availability on learning &
development program on reliable platform.
Cost efficiency with more optimal result.
Deliver high quality learning content with
most relevant approachment. 
Content privacy.
WHAT PROBLEM ARE WE SOLVING?

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Online ecosystem for higher education to provide most engaging learning content with
relevant approachment to maximize education outcome.

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STUDENT
Availability to access subject materials
anywhere and anytime.
Space and time barrier to engage with lecturer
and learning content.
Relevant learning content and approachment
to maximize education outcome. 
LECTURER
Limitation channels to deliver subject
materials and engage with students without
barriers.
Maximize student result by delivering
engaging and relevant learning content.
Smart tool to automate and iterate process.
WHAT PROBLEM ARE WE SOLVING?

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Intelligence and creative service to help client to design and create relevant and
engaging content on new media based on our special expertise and big data.

S A M CORPORATE - LECTURER - MENTOR

Ability to design and create learning content on new media.

Resource availability to create engaging learning content.
Insight and reference availability to create most relevant and
engaging learning content that fits to student.
 OUR SOLUTION

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OUR SOLUTION

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The most reliable massive open online course in Indonesia.
Online learning platform with robust and user centric technology.
Deploy on enterprise grade platform with high-end security.

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Scaleable with unlimited flexibility.

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Stunning design with user experience centric.
Platform that provides high quality learning experience through

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Game changer technology that democratize continous learning.
SOCIAL
IMPACT
TEORY OF CHANGE
Online social learning platform on skill

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improvement would drop learning cost,

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increase availability, raise competitiveness We understand the struggle.
of society, and crate a new economic

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source to improve prosperity. 

IMPACT EVIDANCE
National competitiveness index.
National human development index.
Entrepeneurship index.
 WORLD'S
E-LEARNING
GROWTH

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Source:
Docebo
ASIA
E-LEARNING
GROWTH

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Source:
Docebo
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TARGET COSTUMER

STUDENT MENTOR

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CORPORATE HIGHER EDUCATION

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Working age population 
Digital native
Continous learner
College student
Online and offline
mentor/instructor 
Proven practioner
and entrepreneur
Peer leader
Teacher
Private enterprise
Public enterprise
State-owned enterprise
Startup
Course business
College
University
Academy
MARKET SIZE

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PAM: 4,9 billion
World's working age population

S A M TAM: 131,55 million

Indonesia working age population

SAM: 50 million
(early majority)

SOM: 50.000
(innovator, early adopter)
MARKET POSITIONING

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MONETIZATION/BUSINESS MODEL

Enrollment comission Dedicated class - corporate

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Dedicated class - Campus Learning design

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Hosted class (individual) learning Learning Content production
Hosted clas (corporate) Class quota Dedicated class - Higher

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Sponsored class by brand Customization Education Online Degree
Private mentoring Integration Dedicated class - Public

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comission Learning path Learning
Advertisement Arkademi Studio support Class quota
Store Customization
Arkademi Studio support Integration
Learning path
Arkademi Studio support
 SEED ROUND

M-0
Seed funding
Rp 500 million
M-4
Mobile app V1
development
M-6
40 mentors
50 classes
6.000 users

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M-9
2nd Seed Round
Rp 500 million
M-12
GMV Rp 1 Billion
3 corporates
40 mentors
60 classes
8.000 users

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M-3

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1st corporate
acquisition
M-5
2nd corporate
acquisition
M-7
3rd corporate
acquisition
M-10
Arkademi V2
Platform
development
M-18
 Rp 14 B valuation
GMV Rp 2,5 billion
5 corporates
75 mentors
100 classes
10.000 users

MILESTONE BY FUNDING ROUND

 A ROUND
M-0
Round A funding
Rp 32 billion

M-4
Arkademi Hub
1 major city
M-6
Mentor
marketing
tool
M-10
Learning
path
activation

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Arkademi
Hub
3 major city
M-16
Advertisement
add-on
M-24
Rp 500 B valuation
GMV Rp 100 billion
100 corpoates
30 universities
400 mentors
600 classes

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300.000 users

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M-2 M-5 M-8 M-12 M-15 M-18

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Arkademi Private Arkademi  Rp 70 B valuation TV Resource
Campus mentoring Studio V1 GMV Rp 15 billion On-demand store &
activation Online tool 40 corporates integration Project
10 universities marketplace
200 mentors
300 classes
100.000 users

MILESTONE BY FUNDING ROUND

 B ROUND

M-0
B Round funding
Rp 700  billion
M-4
Arkademi
Hub
12 major city
M-12
ASEAN
expansion

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EXIT
(acquisition/merger)
Rp 28 trillion valuation

M-3

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Research
Center
M M-6
Multilingual content
re-creation

Hello
M-24
 $ 14 trillion
valuation

MILESTONE BY FUNDING ROUND

 0
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HISTORICAL PERFORMANCE

JANUARY - AUGUST 2018

Transaction (GMV)

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(disembunyikan untuk siswa kelas online)

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Profit (gross) (disembunyikan untuk siswa kelas online)

User

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Mentor

Class
2.651+

21

36
FUNDING
ALLOCATION
Marketing

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Product Dev 5%
20%

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Working Capital
20%

FUNDING NEEDS: Rp 500.000.000

ROUND: SEED 1

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INVESTMENT: STRIGHT EQUITY
5%

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CAPEX

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EQUITY: 10%

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RUNWAY: 1 YEAR

NEXT ROUND: 8 MONTH

CURRENT BURNRATE: Rp 10.000.000/YEAR

FUTURE BURNRATE: Rp 40.000.000/MONTH

Manpower
50%
INVESTMENT
RETURN
Exit year 3

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Your investment of $ 35,000

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Sales multiple 5x (Rp 508.000.000) could return
$ 330,257 (Rp 4,800.000.000)

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Enterprise value $ 5.000.000 in 3 years. This assumes that
the company achieves $

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Current investor's interest value $ 9.435 1,000,000 in revenues and is
acquired for $ 5,000,000, or 5x
Internal rate of return 72,0% revenues.
source & calculation by 100angels.com
Cash on cash return 94x
WHAT Rp 500.000.000 finance capital

WE NEED
FROM
SEED
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Access to market

Access to talent

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INVESTOR
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Access to follow-on investor

Portofolio support

Mentorsip
GROWTH CASE

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* in million rupiah
RISK & MITIGATION (2019)
RISK                                                                 MITIGATION

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Initial corporate client refusal for low budget reason. Offer discount to fit the budget.

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Initial corporate client refusal for absence of social proof Offer free demo class. Risk free.
reason.

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Initial corporate client refusal for realibility and privacy reason. Offer trial, service level agreement, and money back guarantee.

Initial corporate client refusal for absence of budget. Offer free mini class until next fiscal year. Risk free.

Competitor entry.

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Integration to  exsisting system.

Competitor protection to client.

Low user growth.

Growth does not reflect to financial achievement.

Platform or system failure

Offer custom integration application (API).

Offer full customization to fit the needs, competitive pricing model, SLA, and money
back guarantee.

Asking assist from network or investor to access the higher level.

Acquire high profile mentor and offer different business model to attract user.

Allocate more budget on marketing/public relation, accelerate integration to 3rd

party platform/service, and atract investor pool for next funding round.

Migration to more reliable cloud service, recruit additional dedicated developer, and
hardening system
MARKETING
Demo class

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High profile corporate acquistion
Social proof

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Pitching
Public relation, event partnership

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Event, competition
Chief/investor network
Demo video, company profile

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Landing page
Targeted ads
Free L&D insight ebook (lead capture)

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Free trial, demo.

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Full customization
Fast execution
Arkademi studio support
Flexible pricing and revenue model

Annual contract
Addition class
Dynimic pricing based on class quota
Additional customization
Learning path feature
MARKETING
Demo class

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High profile university acquistion
Social proof

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Pitching
Public relation, event partnership

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Event, competition
Chief/investor network
Demo video, company profile

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Landing page
Targeted ads
Free higher education insight ebook (lead capture)

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Free trial, demo.
Full customization

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Fast execution
Arkademi studio support
Flexible pricing and revenue model

Annual contract
Addition class
Addition public class
Dynimic pricing based on class quota
Additional customization
Learning path feature
MARKETING MENTOR

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Social proof SEO
High profile mentor or brand Blog

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Mentor peer network Event partnership
Chief/investor network PPC, social ad
Public relation

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Social media
Arkademi Studio

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Mentor refferal
Flexible revenue model

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Arkademi Studio support
Arkademi Hub

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Mentor marketing tool
Arkademi Studio support
Sale program

Addition class
Learning path
Mentor bonus
Resource store
Multilanguage class
Arkademi Hub
MARKETING STUDENT

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Free class SEO
Mobile app Blog

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Social proof Event partnership
high profile mentor Community engagement
Mentor network/marketing PPC, social ad

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Affiliate/refferal 3rd party platform
Public relation integration
Social media Lead magnet

S A M Discount coupon
New user coupon
Affiliate/refferal
Seat limitation
Time limitation
Money back guarantee

Class variation
Learning path
Point (gamification)
Discount
Mobile engagement
Resource/Project store
WE
CREATE
Arkademi is not built only to take

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opportunity.
But to create impact to build the

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better future with sustainable
business model.

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FUTURE
We need you to walk with us

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to play our role in society to
create big impact and fulfill

S noble mission.
 P LE
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ARKADEMI.COM
Jl Moh Khafi II, Mahakam Residence II E4 Jagakarsa
Jakarta Selatan, DKI Jakarta, Indonesia