ENTREPRENEURSHIP

Quiz 3

TRUE or FALSE
1. Classifying customers according to their habitats or areas of residence is
psychographics profiling.
2. Frequency polygon is also known as bar graph.
3. Data array arranged the data systematically.
4. Market Aggregation is grouping customers’ with similar needs, wants and ability to
pay.
5. Technographics classifies people according to their level of expertise in using a
product or service.
6. Market mapping allows entrepreneurs to discover market segments that are
unserved or underserved.
7. Perception is the root of customers’ needs and wants.
8. Getting the sample size is the most critical phase of survey research.
9. Snowball sampling is getting a sample size through referrals.
10. Focus Group Discussion is the best way of gathering data in the natural settings.

ENTREPRENEURSHIP
Quiz 3

TRUE or FALSE
1. Market Aggregation is grouping customers’ with similar needs, wants and ability to
pay
2. Classifying customers according to their habitats or areas of residence is
Demographics profiling.
3. Focus Group Discussion is the best way of gathering data in the natural settings
4. Data array arranged the data systematically
5. Quota sampling is getting a sample size through referrals
6. Market Segmentation refers to grouping customers and products according to
certain market variables
7. Survey is the most preferred instrument for deeper quantitative research
8. Getting the sample size is the most critical phase of survey research
9. Non-Probability sampling is selecting respondents randomly
10. Technographics classifies people according to their level of expertise in using
product or service.