Module 3: Multimodal Texts and Communication

Aids and Strategies Using Tools of Technology

Activity No. 3
“Evaluating Multimodal Texts”
Directions: Evaluate the following 2011 advertisements about Nivea’s shaving cream and
Dove’s visible care body wash. Then state the lacking cultural or language sensitivity
demonstrated on it. Be guided with the questions below.

1. Describe the advertisements. What do they show?

 The advertisements that shown above is a commercial product where the models are
promoting the Nivea and dove’s products
2. What multimodal communication semiotic systems are present in the advertisements?
Describe how they were used.

 The multimodal communication semiotic systems that present in the advertisements are
visual meaning and written or linguistic meaning. Visual meaning is present on these
advertisements in a way that we can visualize it through the use of colors that literally
caught our attention to use the products, same with the written or linguistic meaning
where we can read the label or information about the benefits we can get from the
products.
3. Did the advertisements achieve emotional impact when you first saw it? What emotions
did the advertisements trigger in you?

 Yes, the advertisements achieve emotional impact when I first saw it. And the emotions
did the advertisements trigger me is that it brought me to the situation of curiosity and
my mind says “what if I try these products, what if it’s effective.”
4. What emotional response do you think the models were trying to evoke on viewers? Did
the models’ intention match your emotional reaction? Explain.

 Yes, the advertisements achieve emotional impact when I first saw it. And the emotions
did the advertisements trigger me is that it brought me to the situation of curiosity and
my mind says “what if I try these products, what if it’s effective.”
5. What concept or idea do you think the models were trying to portray by the
advertisements?

 The concept or idea that models were trying to portray is promotional advertising.
6. Do you think the models were successful in translating these thoughts into culture
language sensitive form? What aspects of the advertisements lead you to this conclusion?

 On my own verdict, models were successful in translating those thoughts into culture
language sensitive form. In the aspects that they used a quote in Nivea which is
“RECIVILIZE YOURSELF” and with that quote, the viewers will probably use the product.
Same with the dove’s product, where the models showed us the result of the said
product.
7. What are the lacking cultural and language sensitivity demonstrated in the
advertisements?

 The lacking cultural and language sensitivity that was demonstrated in the
advertisement of Nivea product is unsatisfactory of how it beneficial to us if we’re going
to used it and of course to the dove’s product we can definitely say that there’s a body
shaming.
8. What other modes can you use to present the idea or message in the ads above?

 I think the message should be simple but concise for us the viewers to prevent confusing
and of course the advertisement should think another idea that wouldn’t hurt the
viewers in terms of body shaming.
 Activity No. 4
“Cultural Sensitivity in a Multimodal Text”

“PREVENTION IS
BETTER THAN CURE