ALEC HAYS

DESIGNS
Hello,

My name is Alec Hays. I recently grad-

uated from Dodge College of Film and
Media Arts as Public Relations and
Advertising student and Documentary
Filmmaker.

I was born and raised in Seattle Wash-

ington and I love the outdoors. My de-
signs and initial ideas typically focus
around geometry and they focus on
clean lines and shapes. I hope to grad-
ually add natural elements into my de-
signs making it more authentic to me.

This portfolio contains a smorgasbord of

designs and ideas that I’m proud of and
hope to refine and learn from moving
forward. Please enjoy, cheers!

Email: alech5@comcast.net
Phone: 206.963.9759
Linkedin: @AlecHays
MAGAZINE
SPREAD
Pill
A PILL A DAY
KEEPS THE DOCTOR AWAY
Pills Kill
by alec hays

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PillPedia

1 2
FRESH FISH
FLYER
CASE STUDY:
FACTION
FACTION IS A SKI BRAND BASED OUT
OF SWITZERLAND
 DESIGN #1

DESIGN #2
CASE STUDY:
FACTION

BRAND STYLE
GUIDE
Logo (Light Background): Logo (Dark Background):

Color Palette:

Auxillary that
Gradient or tint
contrasts

Fonts:

QUASIMODA for the Headlines

QUASIMODA Regular and Extended
Almanach for body and copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita-
tion ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proi-
dent, sunt in culpa qui officia deserunt mollit anim id est laborum.

Brand Descriptors:

CLEAN FOREVER PRO CLEAN FRESH

BEST QUALITY ELITE FUN SHRED

Mood:
CASE STUDY:
FACTION

AD
CAMPAIGN
DREAMT DESCENT.

FACTION
POWDER PLAY.

FACTION
SILVER SILK.

FACTION
CASE STUDY:
FACTION

WEBSITE
 HOME SKIS GEAR COLLECTIVE ABOUT CONTACT

DREAMT DESCENT.
A group of skiers, artists, film-makers, staff, partners
and fans that has grown over the past 12 years, who are
united by a love for the mountains, and the tools that
allow us to escape there.

COLLECTIVE

SKIS MADE FOR WE LIVE IN THE SAME

THE BEST MOUNTAINS MOUNTAINS WE SKI
Our skis were created, tested, re-tested, and perfected in Were a small group of athletes, craftsman, photgraphers
the Swiss Alps. and friends whose love for our mountains brought about
a big idea.

SKIS ABOUT

DID HE JUST DO THAT? ELISABETH GERRITZEN

OWNS THE HILL
Check out Faction Skier Candide Thovex’s typical
Step aside, seriously, you do not want to
day on the slopes and why it’s a bit dicey.
get in her way.

A DAY IN THE LIFE THE DICTATOR 3.0

SKIS GEAR COLLECTIVE ABOUT CONTACT

CONTACT THE
Freeride Poles Films About Us Contact Us
All-Terrain Socks Pro Team Sustainabilty Shipping COLLECTIVE
Rocker Skins Jobs Customer Returns
Thovex 3.0 Goggles Stories Hub Legal
FACTION Dictator 3.0
Faction Ski Co.

+1 (833) 626-0737

customersupp@faction.com

Rte des Creux 1, 1936 Verbier, Switzerland

v©2021, Company Name All Rights Reserved

 HOME SKIS GEAR COLLECTIVE ABOUT CONTACT

COLLECTIVE STORIES | CANDIDE THOVEX

JUST ONE OF THOSE DAYS

C andide Ulpa con enimin porere, sum qui in rem consequo quam facculles rehentus
sitatincto to imet, nestota aut atem voluptisquam rehendita sam con pore imaxim.vvq
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imet, nestota aut atem voluptisquam rehendita sam con pore imaxim.vvq Ulpa con enimin
porere, re imaxim.vvq Ulpa con enimin porere,
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aut atem voluptisquam rehendita sam con pore imaxim.vvq Ulpa con enimin porere,
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voluptisquam rehendita sam con pore imaxim.vvq Ulpa con enimin porere, sum qui in rem
consequo quam facculles rehentus sitatincto to imet, nestota aut atem voluptisquam
rehendita sam con pore im

SHOP THE CANDIDE COLLECTION

SKIS GEAR COLLECTIVE ABOUT CONTACT

CONTACT THE
Freeride Poles Films About Us Contact Us
All-Terrain Socks Pro Team Sustainabilty Shipping COLLECTIVE
Rocker Skins Jobs Customer Returns
Thovex 3.0 Goggles Stories Hub Legal
FACTION Dictator 3.0 Faction Ski Co.

+1 (833) 626-0737

customersupp@faction.com

Rte des Creux 1, 1936 Verbier, Switzerland

v©2021, Company Name All Rights Reserved

CASE STUDY:
FACTION

E-NEWSLETTER
 ELISABETH GERRITZEN
OWNS THE HILL
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in

THE DICTATOR 3.0

WE LIVE IN THE SAME

MOUNTAINS WE SKI
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in

ABOUT US

SKIS MADE FOR

THE BEST
MOUNTAINS DREAMT DESCENT
Our skis were created, tested, re-tested, Our skis were created, tested, re-tested,
and perfected in the Swiss Alps. and perfected in the Swiss Alps.

SKIS COLLECTIVE

CONTACT THE
SKIS GEAR COLLECTIVE ABOUT CONTACT
Freeride Poles Films About Us Contact Us
COLLECTIVE
All-Terrain Socks Pro Team Sustainabilty Shipping

Rocker Skins Jobs Customer Hub Returns

FACTION
Faction Ski Co.
Thovex 3.0 Goggles Stories Legal
+1 (833) 626-0737
Dictator 3.0
customersupp@faction.com

Rte des Creux 1, 1936 Verbier, Switzerland

v©2021, Company Name All Rights Reserved

v©2021, Company Name All Rights Reserved
CASE STUDY:
FACTION

EMAIL
 CANDIDE THOVEX LIKES TO SKI
“ALL MOUNTAIN”

THE BEST ALL MOUNTAIN SKI

EVER.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea sunt in culpa qui officia deserunt mollit
anim id est laborum.

THOVEX 2.0

LOOKING FOR THE PERFECT SKI?

WE GOT YOU.
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adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea sunt in culpa qui officia deserunt mollit
anim id est laborum.

THOVEX 1.0

CONTACT THE
SKIS GEAR COLLECTIVE ABOUT CONTACT
Freeride Poles Films About Us Contact Us
COLLECTIVE
All-Terrain Socks Pro Team Sustainabilty Shipping

Rocker Skins Jobs Customer Hub Returns

FACTION
Faction Ski Co.
Thovex 3.0 Goggles Stories Legal
+1 (833) 626-0737
Dictator 3.0
customersupp@faction.com

Rte des Creux 1, 1936 Verbier, Switzerland

v©2021, Company Name All Rights Reserved

v©2021, Company Name All Rights Reserved
THANK YOU
I HOPE YOU ENJOYED THE WORKS, I
TRULY ENJOYED CREATING. CHEERS.

CONTACT ME
EMAIL: ALECH5@COMCAST.NET
PHONE: 206.963.9759
LINKEDIN: @ALECHAYS