Empowerment
Technologies
Module 1-3
Module 1.1: ICT and Its Current State
What is ICT?
○ Information Communication Technology (ICT) is an
umbrella term referring to communication hardware
or software that allows the access, storage,
transmission and manipulation of information. In
terms of Hardware, ICT specifically encompasses
radio, television, communication devices (smart
and non-smart phones), desktops computers,
laptops and network hardware and technologies.
ICT is also comprised of software, applications and
platforms that allows information to be accessed,
stored, transmitted and manipulated.
○ ICT is used across by many industries and
disciplines and in some, it is a crucial element for
them. ICT is now a part of many people’s lives, for
better or for worst. Ultimately, this technology
depends on your behavior as an end user, thus
learning how to use ICT properly and responsibly is
a must.
Current State of ICT
ICT is following certain trends as it is developing in this time
and age. This trend dictates the idea and design of how ICT
delivers information to people. The following are emerging
technologies, principles or concepts in ICT.
1. Convergent Technologies
○ This is when multiple different devices combine
into a single gadget because of technological
advancement. One example of this is smartphone,
where it is capable of doing the functions of a
television, radio, computer, telephone, camera and
GPS as a single device.
2. Social Media
○ These are software, applications or platforms that
allow users to communicate in an online social
communities or network. Social media allows
people to communicate faster through a larger
number of people.
3. Mobile Technologies
○ This is a term for devices that are easily carried
and allows fast means of communication. These
devices from the past were originally big and bulk,
but due to the technological advancement, they
become smaller and more compact.
World Wide Web (WWW) vs Internet
○ People colloquially refer the world wide web (‘web’
for short) as the internet or vice versa
interchangeably, but there are key differences
between the two.
○ The Internet by definition is the actual
interconnection of computers and other networks,
while the web refers to the system that enables
people to access information over the internet. The
internet is the hardware aspect because it relates
to computer networks, connections and
infrastructures. The web on the other hand,
refersto the software aspect asit relatesto the
Protocols or HTTP (HyperText Transfer Protocol.
HTTP are the system or proceduresthat enables
the transfer of information in the internet) web
services, applications and platforms.
Web Versions
○ The web has three distinctive versions namely:
Web 1.0, Web 2.0 and Web 3.0. Some people
think that the indicated web versions are updates
across a particular point of history. The versions of
the web are categorized based on functionality and
features that it represents.
Module 1.2: Software Application and Platforms
DIFFERENT TYPES OF ONLINE PLATFORMS
Web Search Engines
○ It is a software system designed to search for
information on the World Wide Web (WWW). The
search results are generally presented in a line of
results referred to as Search Engine Results Pages
(SERPs).
Communication Services
○ These are outsourced enterprise communications
solutions that can be leased from a single vendor
or provider.
○ A Communications Service Provider (CSP) is a
provider that transports information electronically
and can encompass public and private companies
in telecom, internet, cable, satellite, and managed
services business.
Payment System
○ It is any system used to settle financial transactions
through the transfer of monetary value and
includes the institutions, instruments, people, rules,
procedures, standards, and technologies
Advertising Platforms
○ It allows users to create and manage advertising
campaigns, generate reports, and retrieve
information about the ads, campaigns, and
organizations associated with an account.
○ With the advent of technology, these types of
payments are now being done through online
transactions. It has made payments and sending or
receiving money more comfortable, convenient,
less hassle, and not time-consuming for people.
○ Payment transactions are useful in many ways.
These are:
1. Cash (bills and change)
- It is one of the most useful ways to use for any
purchase.
2. Personal checks (US check)
- It is ordered through one's account.
3. Debit Card
- When using this, the buyer takes the money
directly out of his account.
Social Media
○ Social Media are forms of electronic
communication (as Websites for social networking
and microblogging) through which users create
online communities to share information, ideas,
personal messages, and other content (as videos).
Social Networking
○ What is the difference between social media and
social networking? These are forms of media.
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Essentially, social media is a platform for
broadcasting information, whereas social
networking is a platform for communicating with
one another. Social media is a communication
channel, whereas, in social networking,
communication has a two-way nature.
○ Even with the distinction being given, some
nuances can be pointed out. As an example of how
they differ and yet somewhat overlap, Facebook is
a social networking site. You register and post your
profile, connect with friends, and comment on
topics in a generally interactive way. On that same
social networking site, companies set up a
presence and use Facebook as a way to promote
their brand and gain followers
PLATFORM FOR ADVERTISING
Facebook
○ Facebook advertising is picking up speed in the
business world. It uses social graph and activities
to pinpoint those who fall into your buyer
demographics, making Facebook ads incredibly
useful. Facebook ads are more likely to bring in
strong leads that are looking for your services.
They help make sure your advertising budget is not
wasted on those who are not interested in what
you are offering. Facebook makes your product or
service put into the hands of the exact person who
wants it.
PLATFORM FOR HASHTAGGING
Twitter
○ Twitter is a fast-paced, concise, and easy way to
connect with your audience. With over 310 million
registered users (and growing), Twitter is a sea of
information of 140 characters or less content
waiting to be read, clicked, followed, and re-
tweeted. When marketing on Twitter, you need to
have content that is enticing to stop and click
through. People are usually scrolling quickly, to
take more than just a simple text to stop them in
their tracks. Make sure when you are constructing
your tweets, you are making people want to click
through.
PLATFORM FOR GROUPING
LinkedIn
 Empowerment
Technologies
Module 1-3
○ LinkedIn is different from the rest of the social
media outlets because it is specially designed for
businesses and professionals. Users mainly go to
LinkedIn to showcase their job experience and
professional thoughts, making it one of the most
important platforms to use for those in B2B.
○ LinkedIn is a valuable tool not only for driving traffic
but prospecting, establishing thought leadership,
as well as recruiting.
PLATFORM FOR TEACHING
YouTube
○ YouTube is the leading video-sharing platform in
the world. On your channel, your brand can share
and edit videos, create playlists, and prompt
discussions.
PLATFORM FOR ANALYZING BUSINESS
Pinterest
○ Pinterest is one of the unique marketing platforms
on this list. Instead of posting content for your
audience to read, on Pinterest, you will post just a
clickable picture and a short
Module 2: Netiquettes
Core Rules of Netiquette
○ Netiquette, or network etiquette, is concerned with
the "proper" manner of communication in the online
environment. Whenever you communicate in the
virtual world, consider the following "rules,"
adapted from Virginia Shea's Core Rules of
Netiquette.
Rule 1: Remember the Human
○ When communicating electronically, whether
through email, instant message, discussion post,
text, or another method, practice the Golden Rule:
Do unto others as you would have others do unto
you. Remember, your written words are read by
real people, all deserving of respectful
communication. Before you press "send" or
"submit," ask yourself, "Would I be okay with this if
someone else had written it?"
Rule 2: Adhere to the same standards of behavior online that
you follow in real life
○ While it can be argued that standards of behavior
may be different in the virtual world, they certainly
should not be lower. You should do your best to act
within the laws and ethical manners of society
whenever you inhabit "cyberspace." Would you
behave rudely to someone face-to-face? On most
occasions, no. Neither should you behave this way
in the virtual world.
Rule 3: Know where you are in cyberspace
○ "Netiquette varies from domain to domain." (Shea,
1994) Depending on where you are in the virtual
world, the same written communication can be
acceptable in one area, where it might be
considered inappropriate in another. What you text
to a friend may not be appropriate in an email to a
classmate or colleague. Can you think of another
example?
Rule 4: Respect other people's time and bandwidth
○ Electronic communication takes time: time to read
and time in which to respond. Most people today
lead busy lives, just like you do, and don't have
time to read or respond to frivolous emails or
discussion posts. As a virtual world communicator,
it is your responsibility to make sure that the time
spent reading your words isn't wasted. Make your
written communication meaningful and to the point,
without extraneous text or superfluous graphics or
attachments that may take forever to download.
Rule 5: Make yourself look good online
○ One of the virtual world's best things is the lack of
judgment associated with your physical
appearance, the sound of your voice, or the clothes
you wear (unless you post a video of yourself
singing Karaoke in a clown outfit.) The quality of
your writing will judge you, so keep the following
tips in mind: Always check for spelling and
grammar errors Know what you're talking about
and state it clearly Be pleasant and polite
Rule 6: Share expert knowledge
○ The Internet offers its users many benefits; one is
the ease in which information can be shared or
accessed, and in fact, this "information sharing"
capability is one of the reasons the Internet was
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founded. So in the spirit of the Internet's "founding Rule 10: Be forgiving of other people's mistakes
fathers," share what you know! When you post a ○ Not everyone has the same amount of experience
question and receive intelligent answers, share the working in the virtual world. And not everyone
results with others. Are you an expert at knows the rules of Netiquette. At some point, you
something? Post resources and references for your will see a stupid question, read an unnecessarily
subject matter. You have recently expanded your long response, or encounter misspelled words;
knowledge about a subject that might be of interest when this happens, practice kindness and
to others? Share that as well. forgiveness as you would hope someone would do
Rule 7: Help keep flame wars under control if you had committed the same offense. If it's a
○ What is meant by "flaming" and "flame wars?" minor "offense," you might want to let it slide. If you
"Flaming is what people do when they express a feel compelled to respond to a mistake, do so in a
strongly held opinion without holding back any private email rather than a public forum.
emotion." (Shea, 1994). As an example, think of
the kinds of passionate comments you might read
on a sports blog. While "flaming" is not necessarily
forbidden in virtual communication, "flame wars,"
when two or three people exchange angry posts
between one another, must be controlled, or the
camaraderie of the group could be compromised.
Don't feed the flames; extinguish them by guiding
the discussion back to a more productive direction.
Rule 8: Respect other people's privacy
○ Depending on what you are reading in the virtual
world, be it an online class discussion forum,
Facebook page, or an email, you may be exposed
to some private or personal information that needs
to be handled with care. Perhaps someone is
sharing some medical news about a loved one or
discussing a situation at work. What do you think
would happen if this information "got into the wrong
hands?" Embarrassment? Hurt feelings? Loss of a
job? Just as you expect others to respect your
privacy, so should you respect the privacy of
others. Be sure to err on the side of caution when Module 1.1
deciding to discuss or not to discuss virtual What I Know
communication.
Rule 9: Don't abuse your power
○ Like in face-to-face situations, there are people in
cyberspace who have more "power" than others.
They have more expertise in technology or have
years of experience in a particular skill or subject
matter. Maybe it is you who possesses all of this
knowledge and power! Just remember: knowing
more than others do or having more power than
others may have does not give you the right to take
advantage of anyone. Think of Rule 1: Remember
the human.
Empowerment Week 00
Technologies TERM 00
Module 1-3
Module 1.2
What I Know

Assessment
Empowerment Week 00
Technologies TERM 00
Module 1-3
Module 2

What I Have Learned

Assessment

Assessment
Empowerment Week 00
Technologies TERM 00
Module 1-3