SUBMITTED BY: Mursaleen Khan

Roll No: 6032-221001

Semester: 2nd
MPhil Scholar

SUBMITTED TO: Dr.Anas M.Arif

COURSE: Destination Management

DEPARTMENT OF TOURISM AND HOSPITALITY

HAZARA UNIVERSITY MANSEHRA

Summary:

Chapter 2 of "Tourism Destination Management: Achieving Sustainable and

Competitive Results" is an insightful read about the importance of tourism inventory,
vision, and goal-setting. This chapter provides an excellent overview of the main
components of a successful tourism management plan, which can help destinations
achieve long-term sustainable growth in the tourism sector.

The first section of the chapter is all about tourism inventory, which is essentially a
comprehensive analysis of the destination's current tourism products and services. This
is an essential step because it provides a clear picture of the current situation, helping
management professionals to identify existing gaps in tourist attractions,
accommodation, and services. Armed with this information, they can make strategic
decisions to improve the visitor experience.

Next, the chapter focuses on the vision, which is the long-term plan for where the
destination wants to be in the future. A compelling vision statement helps to inspire
stakeholders and galvanize their efforts in achieving the common goal. As the authors
suggest, a clear and concise vision statement that is communicated well to all
stakeholders can be a powerful tool for tourism destination management.

The third section of the chapter is all about goal-setting. Setting SMART (specific,
measurable, achievable, realistic, and timely) goals for the destination is crucial to
delivering the vision. Goals help to focus and prioritize efforts, leading to more effective
tourism development and management. The authors present various methods of goal-
setting and emphasize the importance of aligning them with the destination's vision.

The fourth section of the chapter delves into the importance of stakeholder
involvement in tourism destination management. Engaging with stakeholders, including
local communities, public institutions, private businesses, and tourists, is vital to
achieving sustainable growth in the tourism sector. The authors discuss different
management approaches to involving stakeholders, emphasizing the importance of
collaboration.

The fifth section of the chapter highlights the need for monitoring and evaluation of
tourism destination management plans. Continuous evaluation and monitoring can help
destinations to identify areas of success and areas for improvement and adjust the plan
accordingly. This step helps to ensure that destination management remains on track
toward achieving the vision.
In conclusion, Chapter 2 of "Tourism Destination Management: Achieving Sustainable
and Competitive Results" provides an optimistic overview of tourism inventory, vision,
and goal-setting. This chapter highlights the importance of these components in tourism
destination management. The authors present valuable information and practical tools
that can help destination management professionals to develop and implement
effective tourism management plans, leading to sustainable growth in the tourism
sector. Overall, this chapter is an excellent resource for anyone interested in tourism
destination management.