The Art of Persuaion

The Art of Persuasion

 Persuasion is the act of convincing someone to change their beliefs or do

something you suggest.
 Understanding the art of persuasion can not only help you learn how to
influence others; it can also make you more aware of the techniques others
might use to try and change your beliefs and behaviors.
 The art of persuasion runs through many human endeavors.
 Salespeople persuade people to buy objects or services.
 Politicians persuade people to support and vote for them.
 you may persuade your teacher to let you take a makeup test,
Why Persuasion Is An Art

 Expresses strong emotion

 Is intellectually challenging
 Is complex and coherent
 Conveys complex messages
 Shows an individual point of view
 Is original
 Produces an object or performance that requires a high degree of skill
Factors to Consider in the Art of
Persuasion
 Source specialization

 Source credibility

 Source status
Is Persuasion is Good or Bad

 Persuasion can be both a positive and negative force.

 Learning more about how persuasion works can help you better understand
how you might be influenced by the messages you see and hear.
 It can also give you the tools you need to make persuasive arguments of your
own.