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1. Persuasion or persuasion arts is an umbrella term of influence.

Persuasion can attempt to influence a person's beliefs, attitudes,


intentions, motivations, or behaviors
2. Persuasive writing intends to convince readers to believe in an idea or
opinion and to do an action
3. The power of persuasion is of extraordinary and critical importance in
today's world
4. Make your words powerfulDress up, but don't talk downFocus on the
futureMake yourself scarce.Choose the right medium for your pitch
Speak their languageAvoid verbal fillers.Do something for them and
be confident
5. Give them a chance to explainMatch their reasoning. Compliment
their thought process
6. Aristotle determined that persuasion comprises a combination of
three appeals logos pathos, and ethos. Anyone seeking to persuade
an audience should craft his/her message

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