CEBU TECHNOLOGICAL UNIVERSITY

In consortium with

CEBU CITY MEDICAL CENTER- COLLEGE OF NURSING

Purposive Communication

“COMMUNICATION FOR VARIOUS PURPOSES”

SPEECH
- the process of directly connecting and interacting with a large number of audiences
to transmit a message.
- sounds that individuals use to build up words, producing sounds accurately in the
right places.
- speaking confidently without uncertainty and repetition of words or sounds in an
utterance.
- it is coupled with an appropriate expression, clear voice, suitable pitch, volume and
intonation to support the meaning of the statement being conveyed.
KINDS OF SPEECH ACCORDING TO PURPOSE
 Informative Speech: According to Osborn and Osborn (1988) an informative
speech gives rather than asks or takes. The demands on the audience are low, as
the listeners are asked to attend, to comprehend, to understand, to assimilate, but
not to change their beliefs and behaviors.

 Persuasive Speech: Gronbeck (1994) explains that persuasive speaking is the

process of producing oral messages that increase personal commitment, modify
beliefs, attitudes, or values.

 Argumentative Speech: This is a speech that aims to persuade the audience to

assent to the plausibility of the speaker’s side of a debatable question.

 Demonstration Speech: someone shows how to do something or how something

works

 Entertainment Speech: has the nature to transmit a feeling of pleasure as well as

goodwill to the audience.
KINDS OF SPEECH ACCORDING TO DELIVERY
 Manuscript Speech Delivery: deliver the speech using your voice and your body
reinforcing the message from your mind

 Impromptu Speech: This is a speech where the speaker develops his or her ideas,
thoughts, and language at the moment of delivery.

 Extemporaneous Speech: This is a speech where the topics of ideas are prepared
beforehand; however, the speaker will compose his/her views and language only at
the moment of delivery.
  Memorized Speech: This is a written speech which is mastered and delivered
entirely from memory. This kind of speech requires a considerable memory skill in
order not to forget his or her presentation.

 Impromptu Speech: This is a speech where the speaker develops his or her ideas,
thoughts, and language at the moment of delivery.

 Extemporaneous Speech: This is a speech where the topics of ideas are prepared
beforehand; however, the speaker will compose his/her views and language only at
the moment of delivery.
COMMUNICATION FUNDAMENTALS
According to Oliver Schinkte, communication is a critical part of our daily lives, and it is
something that we often overlook and fail to practice.
Although communication is an innate skill that is subconsciously learned and used, this
skill needs to be enhanced in order to attain a strong foundation of your communication
ability.
WHAT ARE THE BASIC COMMUNICATION PRINCIPLES?
1. Know your purpose
 Why are you speaking?
 A purpose is an exact statement of what you want your audience to
understand, to do, or to believe.
 You may want to entertain, inform, or persuade your audience.
2. Know your audience
 To whom you will speak?
 As a communicator it is important that you need to analyze, cater, and
respect the needs of your audience.
3. Organize your ideas
 How will you put your ideas together?
 Create an outline to diagram how your communication will be organized.
 Your outline should help you ensure that you don’t omit any vital information
4. Follow Basic Communication Principles
 How will you be an effective communicator?
 Master the principles of clarity in presenting your ideas, use familiar words in
communicating your thoughts, and be an active participant in the entire
communication process.
PURPOSES OF COMMUNICATION
“To effectively communicate, we must realize that we are all different in the way we
perceive the world and use this understanding as a guide to our communication with
others.”
-Tony Robbins-
 Various information and meaning are conveyed when people communicate with
each other.
 People may use language, which is a system of symbols in communicating.
  These symbols can either be written or spoken.
Communication can be informative, affective, imaginative, persuasive and ritualistic:
a) Informative communication: pertains to the presentation of messages that are
objective, truthful, and unbiased.
b) Affective communication: takes place when people express their positive and
negative feelings about people, circumstances, or events.
c) People who engage in imaginative communication are: those who express their
appreciation in fictional messages from books, films, and conversation.
d) Persuasive communication (on the other hand): takes place when people attempt
to influence the beliefs or actions of others.
e) Ritualistic Communication: is done when people are able to meet social
expectations.
WHY DO PEOPLE COMMUNICATE?
a) To inform: to impart knowledge, to clarify information, and to secure understanding.
b) To evoke: means to rely on passion and controversy to make a point.
 Evocative communication centers on controversial topics that typically use
emotion to make a point.
 Evocative communicators must show a lot of enthusiasm and concern for the
topic and must use personal experience to draw the audience.
o Using government research, statistics and data can all help make their
topics more believable and more engaging
c) To Entertain: to transmit a feeling of pleasure and goodwill to the audience. The
communicator is considered gracious, genial, good-natured, relaxed, and
demonstrates to his or her listeners the pleasant job of speaking to them
d) To Argue: to persuade, to assent to the plausibility of the communicator’s side of a
debatable question. The speaker’s purpose is to appeal to the intellect of his/her
listeners so that they will be convinced.
e) To persuade: to move the listeners to action. The communicator should demolish
the listener’s objection, and prove the acceptability of this or her argument or
position.
(BASIC) SPEECH OUTLINE
1. Structural Elements
a) Introduction
b) Body
c) Conclusion
d) Logical Elements
2. Logical Elements
a) Tell them what you are going to say.
b) Tell them and substantiate.
c) Tell them what you have said. Put these together, and you have the start of a
generic outline:
a. Introduction: establish topic and core message: list supporting points.
b. Body
1. Supporting point one
2. Supporting point two
 3. Supporting point three
c. Conclusion: recap main points; summarize core message; end with a
call-to-action.