Discover & Define

Design Thinking
Sem 2
 Index

Discover:

1. Make a list of Problems and select one

2. Desk research (internet & books)
3. Root cause analysis - Mind Map/ 5 Whys
4. Problem Statement
5. User research - Interviews/surveys (questions)
6. Interview/survey (show data)-

Define:

1. Create Persona (at least 1)/ Mapping-

2. User Journey mapping
3. Goal Statement.
 How to do this Assignment
1. Identify 5 to 10 Problems in your surrounding/room/world and put them in a list from high to low priority in
urgency or value.

2. Select Only 1 problem and do Research for various qualitative (interview) and quantitative (survey) data. You
can show your research data through Statistics, news, facts or images.

3. Make Mind-maps or 5 why. ( you can choose more than one method to narrow down)

4. Create a Problem Statement after identifying the possible root cause).

5. Show your Questions (without answers) that you asked for Survey or interview.

6. Show your User feedback data.

7. Do user Mapping or create Persona with the help of the user data/ insights from user interviews .

8. Do a Journey mapping of the situation to define steps of action, feeling and improvement opportunities.

9. Define your Goal statement before moving towards the stage of ideation and possible solutions.

You can add extra pages to show your work (EDIT THIS PAGE)- please confirm this sign before editing any page
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1. Make a list of problems and Highlight your selected problem

Add text here..

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2. Desk Research:

Show your desk research here

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Problem Mind Mapping

(Example)
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3. Problem Mind Mapping
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“5 Why” analysis (example)

Eating junk food during exam

Stress relieve

Didn’t cover the course on time

Tv and social media distraction

Addiction of facebook/ instagram

To catch up with latest trend/ news

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3. “5 Why” analysis

Problem

Why?

Why?

Why?

Why?

Why?
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4.
PROBLEM STATEMENT

Rahul College student

is a/an
user name user characteristics

who needs Efficient way to manage his finances

user need

because He is not able to save money for his essential needs. .

insight
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4.
PROBLEM STATEMENT

Add text Add text

is a/an
user name user characteristics

who needs Add text

user need

because Add text .

insight
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5. User Interview Questions- Qualitative

Show your Questions/ questionnaire, that was prepared before the interview/ survey.
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6. User Interview Data-(answers and insights given by users)

Show your statistics data and insights that you got from user research
 7. Persona (EDIT THIS PAGE)

“A sentence or Phrase to describe user”

Add image that

represents this
Goals Frustrations
persona
● Write Goals here.. ● Write pain points
● Lorem ipsum ● Lorem ipsum
● Lorem ipsum ● Lorem ipsum
● Lorem ipsum ● Lorem ipsum
● Lorem ipsum

Name
Age: Type here Type a brief description about the persona here ….
Education: Type here
Hometown: Type here
Family: Type here
Occupation: Type here
7. Journey mapping
Goal: Give a brief on the scenario
(EDIT THIS PAGE)

ACTION 1 2 3 4 5

TASK LIST

FEELING ADJECTIVE

IMPROVEMENT
OPPORTUNITIES
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GOAL STATEMENT

Healthy snack recipes learn more about preparing healthy snacks at home
Our will let users
product (what) perform specific actions (what)

which will affect Reduce unhealthy eating

describe who the action will affect (who)

by Providing easy access to healthy recipes .

describe how the action will positively affect users (how)
(why)

We will measure effectiveness by User health data inputs .

describe how you will measure the impact
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GOAL STATEMENT

Type here Type here

Our will let users
product (what) perform specific actions (what)

which will affect Type here

describe who the action will affect (who)

by Type here .
describe how the action will positively affect users (how)
(why)

We will measure effectiveness by Type here .

describe how you will measure the impact