BUSINESS PLAN

ALEXAN D ER MAZ I
( ENTERPRENEUR , T-SHIRT GUY + AUTHOR NOW )

22 SANUSI ADEYEMO ST,

SATELLITE TOWN,
LAGOS.
+234(0)8063281888
+234(0)8183364899
i_ammrxo@yahoo.com 2
 PROJECT OVERVIEW
CLOTHING LINE “ MAMA ”( MAMA MEANS MOULDED AND MADE ACORDINGLY ) IS MAJORLY ABOUT
MASS-PRODUCTION AND SALE OF GOOD QUALITY CHILDREN APPAREL AT AFFORDABLE PRICES-
THE ORIGNINAL “ MAMA ” BRANDED SHIRTS WOULD BE INTRODUCED BY GLOW-IN-THE-DARK
PUFF PRINTS,HENCE ANY “ MAMA ” BRANDED SHIRT THAT DOESNT GLOW-IN-THE-DARK MUST
HAVE VIBRANT COLOURS TO ATTRACT CHILDREN + PARENTS ALIKE(THIS IS THE INTRODUCTION
PHASE PLAN BEFORE THE OTHER CREATIVE+CATCHY DESIGNS GET INTRODUCED IN TURN).ALL
“ MAMA ” BRANDED GLOW-IN-THE-DARK SHIRT PRICES COULD BE AS LOW AS N1700( FOR THOSE
BUYING UP TO A 100 GARMENTS ),AND N1500 ( FOR THOSE BUYING A 150+ GARMENTS ).

TARGET MARKET
EVERYONE ( SINCE MOST PEOPLE WHO ARENT CHILDREN ARE USUALLY ADULTS [OR THEREABOUT]
WITH BUYING POWER AND IF THEY AS ADULTS [OR THEREABOUT] ARE NOT PARENTS,THEY MAY AS
WELL BE UNCLES,AUNTIES,GRANDPA AND GRANDMA,ELDER COUSINS,DAD OR MUM’S PALS AKA
WELL WISHERS,ELDER SIBLINGS,ETC,EVEN CHILDREN WHO CAN SPEAK WONT LET THEIR PARENTS
PASS A GOOD THING SUCH AS A “ MAMA ” APPAREL BY .).

POSITION STATEMENT
THE CREATOR OF THE “ MAMA ”APPAREL LINE (ALSO THE AUTHOR OF THIS LITERATURE) HAS
AT LEAST 10-YEARS EXPERIENCE IN VARIOUS FORMS OF APPAREL PRINTING.
AN ASSORTMENT OF PRINTING MACHINERY+INDEPTH MASTERY IN USE AND HANDLING.
A 14-YEAR-STRONG HANDLE ON GRAPHICS DESIGNING( AIMED AT APPAREL ).
5-YEARS EXPERIENCE IN FACTORY PRODUCTION AND MANAGEMENT,
AND A DETAILED UNDERSTANDING OF THE INDUSTRY THAT’S ABOUT TO BE EXPLOITED, I.E :
WHERE TO BUY WHAT?,WHAT TO BUY AND NOT TO BUY?,RAW MATERIALS AND SUPPLIES AT THE
BEST PRICES TO PRODUCE GOOD GARMENTS FOR AN AFFORDABLE PRICE AND STILL MAKE A
KILLING IN PROFIT/REVENUE....TO STATE A FEW.

WHAT WE HAVE TO OFFER CUSTOMERS

AMAZING + DURABLE PRINTS IN DIFFERENT STYLES ( GLOW , PUFF , GLOSS , GLITTER , ETC )
GOOD QUALITY FABRICS ( 100% WASHABLE + WEARABLE )
FRIENDLY + AFFORDABLE PRICES ON CHILDREN APPAREL
CREATIVE , BEAUTIFUL AND EXCITING SLOGANS AND DESIGNS
SPECIAL ISSUES FOR HOLIDAY SEASONS LIKE OCTOBER 1ST, ( GREEN-WHITE-GREEN ) ETC
CHECKS + BALANCES FOR IMPROVEMENT VIA WHOLSALER-RETALER-CUSTOMER RELATIONS

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 PRICE/SALE STRATEGY
SINCE ALL GARMENTS ARE MADE + PRINTED IN NIGERIA OUR PRICES WOULD SOON RULE THE
THE MARKET VIA QUALITY + COST COMPARISON TO OTHER BRANDS SELLING FOR HIGHER (SINCE
MOST OF THESE BRANDS IMPORT THEIR MERCHANDISE, AND TAXES ON IMPORTATION ARE NOW
THROUGH THE ROOF....THAT IS IF YOU CAN EVEN GET IT PAST THE BORDER INTO THE COUNTRY).

DISTRIBUTION
SALE FROM “ MAMA ” IS ONLY IN TO WHOLESALERS OR RETAILERS WHO BUY IN BULK AND SELL
TO CUSTOMERS IN RETURN ( SO WE SELL IN THE TENS AND HUNDREDS ONLY ).

PRODUCTS
T-SHIRTS
POLO SHIRTS
LONG SLEEVE T-SHIRTS
TRACK SUITS
COLLAR SHIRTS
SWEATERS
HOODIES
PAJAMAS / HOME CLOTHES
JACKETS

WHAT’S SPECIAL ?
GLOW-IN-THE-DARK WOULD BE OUR BEGINNER SELLING POINT ( POPULARITY SCORER ).
BEING HOME-MADE WITH CONSISTENT IMPROVEMENT “ MAMA ” WOULD BECOME A FAMILY BRAND.
AMAZING DESIGNS (SOME AFRICAN LIKE KENTE+ANKARA ETC) THAT MUST ENSURE RENOWN.
INDUSTRY IS THE FUTURE IN NIGERIA (MAKING CHILDREN FOOTWEAR IS NEXT IN LINE).

WHAT WOULD TRIGGER IN MIND WHEN THEY SAY “MAMA”?

QUALITY FABRIC
GOOD STYLE
DEFINING CREATIVITY
VIVID COLOURS
GLOW-IN-THE-DARK

FACTORY STAFF
ME ( OWNER , SUPERVISOR , DESIGNER , PATTERN MAKER , EMBELLISHER , FACTORY HAND ).
CHIEF TAILOR ( CHIEF TAILOR , CO-PATTERN MAKER , TUTOR , FACTORY HAND ).
MY ASSISTANT ( MY BOY , ALL-ROUND HELP , PUPIL , FACTORY HAND , COMPANY ).

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 SALARY
CHIEF TAILOR : N50,000 PER 2 WEEKS (TURN OVER 500 GARMENTS PER 2 WEEKS),CONTRACT.
MY ASSISTANT : N20,000 PER MONTH (HELPS ME AROUND),NON-CONTRACT.
ME : ...............PER MONTH ( VERY F.U.N.N.Y ! ) LOL!

WHAT DO I ALREADY HAVE ?

2 GENERATORS ( ONE 6.6KVA + ONE 900 WATTS GENERATOR )
1 INDUSTRIAL SIZED HEAT PRESS
1 13 x 11 PRINTER
1 FLEX CUTTING MACHINE
2 AIR COMPRESSOR
1 PROFESSIONAL AIRBRUSH + COMPLETE KIT
1 AIR PEN KIT
1 MONO-COLOUR PRINTING PRESS+ACCESSORIES
1 BADGE-A-MINIT BADGE MACHINE+ COMPLETE KIT ( 3 SIZES INTERCHANGEABLE/MULTI-HEAD )
3 INDUSTRIAL WORK TABLES ( TWO FOLDABLE HEAVY TABLES + ONE LARGE WORK TABLE )
2 LAPTOP COMPUTERS ( ONE IBM + ONE LENOVO THINKPAD )
1 SONY CYBERSHOT DSC-HX7 CAMERA (FOR GLOW EFFECT VIDEOS+AVAILABLE STYLE PHOTOS)
5 ELECTRIC TASKLIGHTS ( ONE TABLETOP + FOUR CLIP-LIGHTS FOR MOBILITY )
1 2000W PROFFESIONAL HEAT GUN
1 INDUSTRIAL ELECTRIC SCISSORS ( FOR BULK FABRIC CUTTING )
2 STEP-DOWN TRANSFORMERS ( ONE 500 WATTS + ONE 2000 WATTS )
1 BUTTON PRESS + ACCESORIES ( FOR JEANS BUTTONS )
1000+ YARDS OF FABRIC ( MIXED TEXTURES ,PRICES AND COLOURS )
150+ UNITS OF LIQUID SUPPLIES ( METTALIC,GLOSS,PUFF,GLITTER,DYES,INKS,FADE,GLOW,ETC)
30+ SPOOLS OF QUALITY EMBRODERY THREAD
1 BIG BAG OF BUTTONS ( OVER 5000+ BUTTONS OF DIFFERENT SHAPES,COLOURS+SIZES )
150+ SHEETS OF TRANSFER PAPER ( SEVERAL BOOKLETS IN SIZES )
SEVERAL ROLLS OF FLEX ( FOR THE FLEX CUTTING MACHINE )
MISCELLENOUS ITEMS( SCISSORS,TAPES,CHALK PENCILS,NEEDLS,BLADES,MACHINE ATTACHMENTS,ETC ).

WHAT DO I NEED ?
THE SUM OF N1.5MILLION AS AN ESTIMATED BUDGET TO KICK OFF THE PROJECT.
BREAKDOWN :
FACTORY + APARTMENT RENT (2-3 BEDROOM) LOCATION:AGBARA- N400,000
SEWING MACHINES( STRAIGHT SEWING-N45,000 , WEAVING-N70,000 x 2 ,TAPING-N120,000 )- N300,000
MULTI - COLOUR PRINTING PRESS + SUPPLIES - N300,000
POLO + T - SHIRT STOCK-UP - N100,000
SALARIES + MISCELLENOUS (I.E SETTING UP SHOP,SHIPPING,ETC ) - N200,000
ADVERT LEAFLETS ( FOR NATIVE POLOS + FACESHIRTS + BRANDING JOBS ) - N50,000

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 TOP 3 PROGRAMS I HAVE RUNNING ?
NATIVE POLO SHIRTS : NATIVE DESIGNS ON A POLO SHIRT + GLOWS-IN-THE-DARK
FACE SHIRTS : PUT YOUR FACE ON A T-SHIRT,NAME BEHIND AND NUMBER + GLOWS-IN-THE-DARK
COMPANY BRANDING GIGS : COMPANIES OR INDIVIDUALS WANTING BRANDED SHIRTS

HOW MUCH WILL EACH CONTRIBUTE TO MY REVENUE ?

NATIVE POLO SHIRTS
THIS SELLS FOR N7,500 A SHIRT (PROMO PRICE),I BUY A BLANK POLO SHIRT FOR
N1000,PRINTING BY MYSELF SITS AT N700 ACCORDING TO MATERIAL + EFFORT, N7500-N1700=N5800.
THE IDEA IS NEW + NEVER BEEN DONE BEFORE HENCE THE HIGH DEMAND WHICH WOULD BE WELL
ENHANCED BY THE SPREAD OF THE LEAFLETS ADVERTISING IT TO CREATE AWARENESS,INCREASE
DEMAND AND HENCE PROFIT.

FACE SHIRTS( GLOW )

AT N10000 A SHIRT , I BUY A BLANK T-SHIRT FOR N1200,PRINTING-N2500, N10000-N3700=N6300.
THE IDEA IS NEW + NEVER BEEN DONE BEFORE + VIDEO WENT VIRAL HENCE THE HIGH DEMAND
WHICH WOULD BE MORE ENHANCED BY THE SPREAD OF THE LEAFLETS ADVERTISING IT TO CREATE
AWARENESS,INCREASE DEMAND AND HENCE PROFIT.

COMPANY BRANDING GIGS

SELLS AT THE VERY LEAST PRICE N2200- POLO SHIRT AND N1900- T-SHIRT PER UNIT FOR 100+
UNITS IN ORDERS , REGULAR PAYDAY FOR FOLKS IN MY LINE OF WORK BUT COULD USE SOME
PROMOTION AS WELL BY THE SPREAD OF THE LEAFLETS ADVERTISING IT TO CREATE
AWARENESS,INCREASE DEMAND AND HENCE PROFIT.

PROJECT “ MAMA ”
A YARD OF FABRIC MEASURED AN AVERAGE OF N100 ( WHEN I BOUGHT MINE ), 3 YARDS CAN
CHURN OUT 8 SHIRTS AT LEAST OR AT A MINIMUM ( CHILDREN SHIRTS ) + SEWING COSTS WHICH IS
N50,000( 2 WEEKS SALARY ) / 500 UNITS ( MINIMUM OUTPUT FOR 2 WEEKS )= N100 PER GARMENT
FOR SEWING CHARGES , EMBELLISHING / PRINTING COSTS ABOUT N70 AT MOST FOR PLAIN PRINTS
AND N150 AT MOST FOR COMPLEX PRINTS ( WHICH WOULD COME LATER ), SO N300(3 YARDS) / 8(UNITS)
= N37.50 + N100 (SEWING) + N70 (PRINTS)= N207.5 LETS SAY N210 PER PIECE (T-SHIRTS,SWEATERS AND
LONG SLEEVE T-SHIRTS AS THESE ARE THE CHEAPEST OF THE APPAREL),THEN WE SELL TO OUR
APPAREL IN BULK AT N1500 OR N1700 FOR A 100 PCS OF VARIOUS STYLES,COLOURS AND TEXTURES
WITH VIBRANT PRINTS AND GLOW-IN-THE-DARK EFFECTS ON ALL OF THE ABOVE MENTIONED UNITS.
I ALREADY KNOW A HANDFUL OF TRADERS WHO DEAL IN THESE SORT OF MERCHANDISE
MOSTLY FROM TIME SPENT AT THE WAREHOUSE,SOME I HAVE AS CONTACTS,THE REST I CAN GET
OFF ACQUAINTANCES AT THE WAREHOUSE, AT LEAST 5-6 PERSONS / BUYERS FOR A START-UP IS THE
MARK.
AT 500 GARMENTS PER 2 WEEKS(A MODEST ASSUMPTION FOR A START-UP FACTORY),THE TURN-
OVER / REVENUE STRETCHED OVER A YEAR IS WAY PAST N10 MILLION AND THAT IS JUST A MODEST
ASSUMPTION WITH FEW START- UP SEWING MACHINERY ( AS MORE MACHINES WOULD BE BOUGHT
TO BOOST PRUDUCTION ) AND MINIMUM STAFF : ME , CHIEF TAILOR AND MY ASSISTANT ( AS MORE
CAN AND WILL BE HIRED FOR PRODUCTION SAKE ),BUT FOR A MODEST ASSUMPTION IT IS SAFE TO
SAY THE PROFIT / REVENUE PROJECTION IS GOOD.

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TH AN K YOU FOR READ I NG
TH AN K YOU FOR YOUR TI M E
TH ERE B E N EED FOR SPEAKI NG
TH E P HO N E N UM B ERS ARE M I N E

T-S H IRT GUY.