12 TIPS

TO HELP ENSURE A PERFECT

ADOPTION PROCESS

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 T H E I R H E A LT H & W E L L B E I N G ,
YO U R E X P E RT I S E
As an expert in breeding, you have extensive knowledge about the pets you breed.
The health and wellbeing of the pets in your care is of utmost importance, together with
ensuring a smooth transition to the pet’s new home. This is where Royal Canin can help you.
We can offer various tools and services to help communication with the pet owner, to help
strengthen responsible pet ownership and to create relationship of trust with the adopters.
There are 4 golden opportunities to educate the future pet owner:

First contact and booking

to help ensure the best match
between the adopter and the pet.

Time between booking

and collection
to educate the future owner
before adoption

Collection day
to make it an unforgettable
experience.

After collection
to transfer your expertise to
the new owner, ensuring the
best start for the pet in their
new home.

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 FIRST CONTACT AND BOOKING
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Introduce your breeding: display Make sure the adopters are

the history of the kennel/cattery,
your motivations, your expertise
and promote the breeds you offer.
Demonstrate your expertise
showcasing your certificates,
awards, titles: a worthwhile
initiative that will reassure
the future pet owner.
aware of the breed specificities
and the adopter lifestyle and
expectations are suitable with the
pet they want to adopt.
Take an interest in the buyer:
age, family situation, flat or house,
reasons for adopting, etc.

TIME BETWEEN BOOKING AND COLLECTION

 dvise the new owner on the

A photos of the pet, where they grew
things they will need to prepare up, photos of the mother, weight
prior to rehoming, for example; curve graph, etc.
health care (choosing a vet),
socialising and nutrition. Create the bond between the
pet and the owner as early as
 elling the pet’s story to develop trust
T possible: sharing photos, videos
and attachment to the new owners: and promoting physical visits.

COLLECTION DAY

Make it a memorable experience Make a concrete

for the owner focusing on recommendation; with the help of
the emotions linked to adoption. the ROYAL CANIN® puppy/kitten
kit which includes advice on
 ase the administration process
E easing the food transition and
by explaining the purchase adapted nutrition for future
contract; personal information growing stages.
about the breeder, the pet,
vaccination papers (when next
vaccine is due), etc.

AFTER COLLECTION

 et the pet and the owner get

L Maintain the relationship with
to know each other. the pet owner throughout
the adoption process.

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 ROYAL CANIN® accompanies you through relevant
tools and services to communicate with the future pet
owner throughout the adoption process.

Please contact your sales rep

for more information.

© ROYAL CANIN® SAS 2021. All rights reserved.

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