FUNDAMENTALSOFPUBLICRELATIONS MCM401

Department of Mass Communication

Virtual University of Pakistan

SEMESTER: SPRING 2023 Assignment No.1

A PR campaign is a series of planned activities that have a specific goal. The goals of the PR campaigns
are to increase the reputation and goodwill of any brand, company, or institution. Task: Suppose you are
asked to plan a PR campaign for a soft drink company. The purpose of your campaign is to build the trust
of people for the product so that the company could increase the chances of its sale and trust in the
market

1. Explain what activities you will plan for the PR campaign of the soft drink company?
2. What things you will avoid in your PR activities?
3. How your activities will benefit the company?

Activities of a PR.Media campaign for soft drink company:

Media relation:

engage with media outlets to generate positive coverage and press release about soft drink companies
product

Social media engagement:

create and manage social media platforms to interact with consumer

Brand ambassador program:

partner with influential individuals who align with the company values and have a strong presence in
the target market

Community engagement:

organized events sponsorships or partnership with community organization to demonstrate soft drink
companies commitment and social responsibility

Customers testimonials:

collect and showcase authentic testimonials from satisfied customers who enjoy this soft drink
Things should avoid during PR. activities:

False or misleading claims:

transparency and honesty are necessary to maintain trust in customer mind.avoid making false or
exaggerated claims about the soft drink's benefit and effects

Ignoring consumers feedback:

avoid ignoring or dismissing consumer feedback whether positive or negative activity listen to consumer
concerns address them promptly and take steps to improve the product or services.

Controversial marketing tactics:

steer clear of controversy marketing tactics that may harm them friends reputation or friend
consumers

Benefits of the PR activities for the company:

Increase bread the PR compared will help raise awareness of something company and it's products
reaching avoid audience and increase brand recognition

Enhanced reputation and trust through positive media coverage testimonials and community
engagement.

Competitive interactive well executed PR.companies will differentiate the soft drink company from its
competitor. highlighting its unique selling points quality and commitment to consumer satisfaction