Select a Sri Lankan Bank of your own choice and answer the following questions in a Report

format.

1.       Application of STP Strategy for their particular product

2.       Competitor Analysis

Certainly! Here's a competitor analysis comparing the children's savings accounts offered by
People's Bank and Sampath Bank in Sri Lanka:

1. Account Features:
o People's Bank Children Account:
 Competitive interest rate.
 Lower minimum balance requirements.
 Personalized passbook facilities.
 Incentives to encourage savings, such as gift schemes or rewards.
 Additional benefits like educational scholarships or financial literacy
programs.
o Sampath Bank Children Account:
 Attractive interest rates.
 No minimum balance requirements.
 Passbook facility.
 Personalized debit cards with age-appropriate withdrawal limits.
 Discounts on educational products or services.
 Events or activities promoting financial education and savings habits.
2. Account Accessibility:
o People's Bank Children Account:
 Accessible through People's Bank branches, online banking, and mobile
banking.
 Wide network of branches and ATMs.
 Online services and digital banking options for convenience.
o Sampath Bank Children Account:
 Accessible through Sampath Bank branches, online banking, and mobile
banking.
 Extensive branch and ATM network.
 User-friendly online and mobile banking platforms.
3. Additional Services and Benefits:
o People's Bank Children Account:
 Potential educational scholarships and financial literacy programs.
 Gift schemes and rewards to encourage savings habits.
 Parental control and monitoring options.
o Sampath Bank Children Account:
 Personalized debit cards with withdrawal limits suitable for children.
 Discounts on educational products or services, fostering educational
development.
 Events and activities focused on financial education for children.
 4. Customer Support:
o People's Bank Children Account:
 Dedicated customer support through branch visits, phone, or email.
 Assistance for account opening and account-related queries.
o Sampath Bank Children Account:
 Responsive customer support via branch visits, phone, or email.
 Support for account-related inquiries and guidance.

It's essential to note that the features and benefits mentioned are based on general information,
and specific offerings may change over time. To make an informed decision, it's recommended
to visit the respective banks' websites, contact their customer service, or visit a branch to gather
the most up-to-date and accurate information about their children's savings accounts.