Business Level Strategy

of
 Prepared by: LIGHT SEEKERS

Name ID Intake

Rizwan Mahbub Khan 12132101051 30th

Saymum Ahamed 12132101205 30th

 Introduction
 Known As: BBL
 SWIFT Code: BRAKBDDH
 Stock Code: BRACBANK
 Type: Private
 Origin: Local
 Industry: Financial Services Banking
 Scheduled Commercial Bank
 Established on: 20 May 1999
 Started banking on: 4 July 2001
 Founder: Fazle Hasan Abed
 Introduction (Cont’d)
 Number of Employees: 8000+
 Branch : 180 (Dec, 2016)
 Headquarter: 1 Gulshan Avenue, Gulshan,
Dhaka, Bangladesh
 SME Unit Office : 458+
 Remittance Delivery Point : 1800+
 ATM Booth : 456+
 Mobile Banking: Bkash
 Financial Services
 SME Banking
 Retails Banking
 Card Service (Credit & Debit)
 Foreign Exchange & Related Services
 Probashi Banking
 Mobile Banking/ Bkash
 Slogan: “Aastha Obichol”.

 It promises trustworthiness as well as being

the “Dependable Friend in Banking” will
hold true for years to come.
 Vision
 Building a profitable and socially responsible
financial institution focused on Markets and
Business with growth potential, thereby
assisting BRAC and stakeholders build a just,
enlightened, healthy, democratic and
poverty free Bangladesh.
 Mission
 Sustained growth in ‘Small & Medium
Enterprise’ sector.
 Continuous low cost deposit growth with
controlled growth in Retained Assets.
 Corporate Assets to be funded through self-
liability mobilization.
 Growth in Assets through Syndications and
Investment in faster growing sectors.
 Continuous endeavor to increase fee-based
income Keep our Debt Charges at 2% to
maintain a steady profitable growth.
 Resources
 There are 71,04,36,910 shares issued & held in
2016.
 Along with other local and foreign individuals,
there are 10 major shareholders, who are
famous in banking sector including Fazle Hasan
Abed, the founder of this bank.
 BRAC, the largest non-governmental
development organization in the world based in
Bangladesh.
 Bill & Melinda Gates Foundation, the premium
investor of bKash.
 BRAC Bank Limited holds strong
position in banking sector.
 Capabilities
 The bank has 180 Branches (Dec, 2016) .
 Over 456 ATMs and 458 SME Unit offices across
the country.
 It has disbursed over BDT 30,000 Crore of SME
loan and has over 15,00,000 individual
customers who access online banking facilities.
 It’s services cut across all strata of clientele, in
corporate, retail or SME.
 Coverage many types of Banking: Mobile
Banking, E-commerce Banking, Internet
Banking, 24 Hours banking, SMS Banking.
 BKash is a another part of BRAC Bank.
 The core competencies
 Well trained employees in each and every
position.
 Branches located in almost all the prime
locations.
 Has the ease to raise capital for financing
activities as it possess a strong position in
the stock market.
 Uses the most advanced technology and
keeps it upgraded.
 Competitive Advantages
 Largest SME financier that has made more than
410,817 dreams come true.
 Smart Opener (SO) technology, first of its kind in
Bangladesh.
 BRAC Bank App with special features available
on Android & iPhone.
 GP Star customers can get retail products at an
attractive price & can get discount on loan from
BRAC Bank.
 BKash, the leading mobile banking service.
 24 Hour Call Center Service.
 Probashi Banking
ANY QUESTION?