1.

1 Involving SHG for demand generation for RMNCH Services [HSS-13 (197)]
Since the staring of NRHM in 2005, one of its major objectives is to improve the
reproductive and Child health services in the country. However, even after more than 10 yrs
of implementation, there are still gaps to be filled in terms of achievement in RMNCH
services.
As per NFHS-5 report there are few areas of concern in the RMNCH where the State needs
to make improvement:

 The IMRof State stands at 36.3 and higher than national average (35.2)
 The NNMR of the State (27) is still higher than the national average (24.9)
 Adolescent anaemia increased from 51 % to 65 % from NFHS-4 to NFHS-5.
Although all the community mobilization drive is done through ASHA and ANM, the
involvement of self help group (SHG) members is expected to further strengthen the
demand generation for RMNCH services. The SHG groups are very active in the society in
the State of Odisha and well accepted in the society. There are 4,93,000 SHGs in Odisha as
per MoRD, GoI (SHG Category Wise (nrlm.gov.in). The SHG in the State is a highly organized
structure with having their own federation at Gram Panchayat, Ward, Block, district level
and State level.
Therefore, it is envisaged to launch a campaign for demand generation of RMNCH services
with special focus on Nutrition and Child health services. (Fy 2022-23: Child Health Services,
Fy 2023-24: Nutritional Services or as decided by State Programme Committee). Although
the initiative is planned for only two years, the initiative will result in dissemination of key
RMNCH health messages in the community level and help in institutional knowledge and
capacity.
Implementation Modality:

 Training material & IEC/BCC prototypes will be developed in-house by SIHFW.

 The District level Master trainers will be trained (virtually) by State level resource
persons from both Health & FW as well as Mission Shakti.
 Three SHG Leader from each Block level SHG federation will be trained and they will
become master trainers.
 These Master Trainers will provide training to 4 SHG Leader from each Gram
Panchayat level SHG federation
 These trained leaders will be referred to as “Awareness Warriors” provide with
IEC/BCC tool for community level campaign.
 The SHG members in each village will carry out awareness campaign at village level
to increase the demand generation for RMNCH services.
Roles and responsibilities of Dept of Health & Family Welfare and Mission Shakti (nodal
department of Mission Shakti)

Department of Health & FW Mission Shakti

 Funding of the project
 Design of training materials
 Providing training
 Design of IEC/BCC tools
 Coordination and hand holding
 Organization of the joint training
 Selection of eligible SHG
 Implementation of the initiative
 Providing Utilization of Certificate
 Documentation and experience
sharing
 Estimated Budget :
 FY 2022-23: Rs 584.43 Lakhs
 FY 2023-24: Rs 584.43 Lakhs

Budget Abstract
Proposed Proposed
Unit
Sl Unit of Numbe Budget- Budget-
Activity Cost Remarks
No Measure r Fy 2022- Fy 2022-
(in Rs)
23 23
Number
District TOT of 3 leaders from each
of
1 Level 1014 200 202800 202800 Block Level SHG Federation
participan
Training (314 Blocks X 3 Leaders)
t

Training of 4 leaders from

Number each Gram Panchayat Level
Block
of SHG Federation. (6798 Gram
2 Level 27192 150 4078800 4078800
participan Panchayat X 4 leaders) Cost
Training
t also inclusive of fee for
resource person

Programme cost for

organizing one Awareness
Campaign - Rs. 1000
Village (Programme cost includes -
level Number 5158300 5158300 800 for incentive of 2 SHG
3 51583 1000
Campaig of Villages 0 0 resource person(@ 400 per
n SHG member per
programme as remuneration
+ 200 organization of
programme)
IEC/BCC Number IEC/BCC tool will be
4 51583 50 2579150 2579150
Activity of SHG designed by SIHFW

5844375 5844375
Total  
0 0