CONDUCTING A FEASIBILITY STUDY

For each of your two favourite ideas, answer ‘Yes’ or ‘No’ to the questions below. If the answer is ‘No’, try to think of ways you can overcome it.

IDEA 1 IDEA 2
Feasibility questions
Yes No If NO, can you overcome it? Yes No If NO, can you overcome it?
Would most consumers consider the product attractive
☐ ☐ ☐ ☐
or useful?
For short term needs, we can
refrigerate the food to increase its
Is the product easy to store and transport? ☐ ☐ shelf life. But for long term needs, ☐ ☐
preservatives must be added. That will
deviate us from the very purpose
The food products on the menu are
subject to change in taste and
Does the product have a long lifespan (i.e. it will not go
☐ ☐ preferences of the customer. Hence, ☐ ☐
off, wear out or go out of fashion)?
we will be well-equipped with the
latest trends.
Is the product safe for customers to use or consume? ☐ ☐ ☐ ☐
Most sports equipment is very heavy
on the pocket, both for buying and
Is the product easy to make? ☐ ☐ ☐ ☐ renting. Therefore, we need ample
financial resources to start this
business.
There are wide variety of sports
which are played. Every athlete has
different needs and wants. It is not
Do you have access to the necessary materials? ☐ ☐ ☐ ☐
easy to accommodate all of them
under one roof. Even if we prefer to
keep equipment of majorly played

Will the product be in demand all year round?
Is the product easily packaged and transportable?
Will you be able to sell this product at a price that will
cover the costs of making it and still generate a profit?
Does this product have a low start-up cost?
Does making/selling the product have educational value
for the students?
Overall – does this seem like a good business idea?
sports, we would face cutthroat
competition in the market. Thus, it
would require a lot of funds.
India is a diverse country with many
seasons. Not a lot of food items are
available all year round. They are
☐ ☐ ☐ ☐
subject to seasonal change. Hence this
will allow a wide variety of food
products to be added in the menu.
A lot of sports call for heavy and
large equipment which are not easily
packaged and transported. Hence, we
☐ ☐ ☐ ☐
will need to cut down our expenses
and look for a reliable logistics
company.
As mentioned above the equipment
are expensive and difficult to
transport. In the beginning we will
☐ ☐ ☐ ☐
need to start with small profit margins
but as we gain a goodwill, we will be
able to increase our profits.
As discussed before about the lack of
funds, we will need to look for
☐ ☐ ☐ ☐ wholesale dealers who are willing to
provide us credit facility and sell the
equipment at subsidised rates.
☐ ☐ ☐ ☐
No, this seems like a risky venture
subject to diverse needs of customers.
☐ ☐ ☐ ☐
Not to mention it is quite an expensive
idea.
CONSIDERING THE IMPLICATIONS OF COVID-19
Given the ongoing Covid-19 pandemic and the disruptions to education and business resulting from it, it is important that you consider these additional
questions to see if your school business ideas could be feasible within these circumstances. Once again, for each of your two favourite ideas, answer ‘Yes’
or ‘No’ to the questions below. If the answer is ‘No’, try to think of ways you can overcome it.
IDEA 1 IDEA 2
Feasibility questions
Yes No If NO, can you overcome it? Yes No If NO, can you overcome it?
If your school is shut, could the business realistically be
☐ ☐ ☐ ☐
conducted online?
If meeting in person, do you have a big enough space
where all team members/customers can meet in a ☐ ☐ ☐ ☐
socially distanced way?
Could you ensure that both students and customers are Sports activities require proper
wearing facemasks if they do meet in person? If they do breathing. However, with masks on it
☐ ☐ ☐ ☐
not have masks with them, would you be able to provide becomes quite difficult to carry out
them? the same.
Would you be able to sell this product in a way that
☐ ☐ ☐ ☐
doesn’t need to be in person?
If you are to sell this product online, will the business
need to consider additional postage/package costs? ☐ ☐ ☐ ☐
Would these be high?
Often there are heavy equipment
If you are to sell this product online, is it easily and safely Food products are perishable and
☐ ☐ ☐ ☐ and to ensure safe transportation we
transportable? they require special packaging.
require quality packaging.
Would you able to cover the start-up costs for this
☒ ☐ ☐ ☐
product/service if restrictions are imposed?
Will you have access to the resources you need to make
and sell the product if there is a lockdown/if non- ☐ ☐ ☐ ☐
essential retail remains closed?
Do you have the facilities to make and store the product
☐ ☐ ☐ ☐
is your school is closed?
Will the business be negatively impacted if there is a
sudden change of restrictions? Have you ensured that it
☐ ☐ ☐ ☐
works in both COVID-restricted and pre-COVID
environments?
Will students lose out on the educational value of
making/selling this product if the business isn’t ☐ ☐ ☐ ☐
conducted in person?
Overall, does this business idea seem COVID-secure? ☐ ☐ ☐ ☐