Business Title Text

Healthca
Segment

re
Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
Brand
Overvie
w
Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation. Pfizer develops and
produces medicines and vaccines for immunology, oncology, cardiology, endocrinology, and neurology. The
company's most famous and largest products by sales are the Pfizer–BioNTech COVID-19 vaccine.

Frame of Reference:
One of the world's premier
biopharmaceutical companies.
Business Segments:
Pharmaceutical, Consumer Healthcare
and Animal Health.
 Purpos
e
Relentless pursuit of breakthroughs that change patients’
lives. We innovate every day to make the world a healthier
place. 
Corporate
Strategy
Apply science and global resources to bring therapies to people
that extend and significantly improve their lives through the
discovery development, and manufacture of medicines and
vaccines.

Core
Values- Excellence - Equity - Joy
Courage
Corp
orate The culture of caring for
others
“Empowers every individual to be his
Cult or her best, and such authentic
connection inspires the way we care for
ure each other and for our guests.”
“Care” has always been at the heart of
Hyatt’s business. As Hyatt is a company
that was built by family, its culture
promotes a workplace where
everyone is empowered by the belief
in the importance of friends, family
and care.
Competit
ive
Advanta
Strategic locations Diverse exposure to hotel management,

0ges Most of the hotels are located near

airports and key markets which 0 franchising, ownership and development
Hyatt as a multi-brand manager, franchisor,
include major business centres and owner, and developer of hotels sets it apart

3
from others. The combination of managed and
1
famous destinations, such as London,
New York, Paris, Seoul, etc. claimed properties provides a diverse base of
income, benefits, and cash flows and the
Brand portfolio & Brand recognition flexibility to evaluate opportunities across the

0 The product line consists of full-service,

select-service, extended-stay lodging, etc.
business.

that cater to the different needs of

customers.
2 Consistently received top rankings,
honors, and awards for administration
and services.
Brand
Brand
Commun
message
In line with the brand's vision and mission,
Hyatt emphasizes the importance of giving
ication
customers a sense of belonging,
understanding, and care.
Even in a luxury hotel, Hyatt hopes to provide a
"home away from home" experience for
customers.
Keywords: Understanding; Connect;
Thoughtful;
Visual Home, Luxury, etc.
style
Along with images of luxury hotels and
brands, Hyatt mostly features images of
people gathering that brings connections and
feeling of closeness.
ESG
Appr
oach
ESG approach informs how we can advance our
purpose — Breakthroughs that change patients’
es
lives— in a responsible and sustainable way that
takes accountability for the impact we make on
society.
ESG
Achi PLEDGE™ on Food Waste
2018 FORTUNE "World’s Best
Certification – a third-party
Workplaces® List for Fifth Consecutive
evem certification and benchmarking
system.
Year.

ents
Platinum Earthcheck certificate -
Sustainability certification and
programs for tourism businesses,
Comparably Awards are provided to
hotels.
top-performing company cultures
based on real feedback from
employees.
54 managed and franchised properties
have been LEED certified.
ESG Practices
Integrated
With The
Environme
Brand Socia Governan
ntal l ce

Reducing overall waste by using Hands-On Education, a state and

and recycling self-grown vegetables
on owned properties. Simultaneously
ensuring guests are provided with the
most healthy and fresh ingredients.
Committed to protecting the
federally-funded training program
privacy and security of all
for people with disabilities;
who are part of Hyatt family,
Hire disadvantaged young people in
utilizing world-class
hotels around the world.
cybersecurity programs.
ESG Highlight
Practice
The World of Hyatt campaign launched with the
message “For a World of Understanding” - listening,
noticing each other, extending a thoughtful gesture
can make all the difference.
As a part of the campaign, Hyatt partnered with
organizations to take underprivileged students on a life-
changing learning experience to see what is possible in
their lives and how they can contribute their best
Rather than focus on luxury amenities, the campaign to
the world.
highlights the life and travel experience and emotions of
customers with a warm color tone, creating a sense of
closeness and caring.