TUBAL, MARK LISTHER B.

BSTM
TM 104
MR. LIM

1. Definition of Marketing?
- marketing refers to the activities, strategies, and processes used to promote and sell
tourism products and services to target customers. It involves understanding the needs, desires,
and preferences of consumers and developing effective strategies to attract and satisfy them.
2. What are the factors Affecting Tourism and Hospitality Marketing.?
1. Economic Factors
2. Socio-Cultural Factors
3. Technological Advances
4. Environmental Factors
5. Political and Legal Factors
6. Competitive Landscape
7. Seasonality and Destination Characteristics
8. Infrastructure and Accessibility
9. Demographic Factors
3. Composition of Tourist Destination?
1. Attractions: Tourist destinations often feature a range of attractions that draw visitors.
These can include natural sites (such as beaches, mountains, national parks), cultural and
historical landmarks (monuments, museums, heritage sites), theme parks, entertainment
venues, and unique local experiences.

2. Accommodation: Adequate accommodation options are crucial for a tourist destination.

This includes hotels, resorts, vacation rentals, hostels, and campgrounds that cater to
different traveler preferences and budgets.

3. Infrastructure: Proper infrastructure is essential to support tourism activities. This

includes transportation systems (airports, seaports, roads, public transportation), utilities
(electricity, water supply), communication networks (internet connectivity, mobile
coverage), and other facilities that ensure smooth travel and stay.
4. Hospitality Services: Hospitality services play a significant role in the tourism experience.
Restaurants, cafes, bars, and other food and beverage establishments provide dining
options, while tour operators, travel agencies, and guides facilitate travel arrangements and
guided tours.

5. Entertainment and Recreation: Destinations often offer various entertainment and

recreational activities to engage visitors. These can include sports facilities, adventure
tourism (hiking, skiing, water sports), cultural performances, festivals, shopping districts,
and nightlife venues.

6. Tourist Information Centers: Tourist information centers or visitor centers provide

valuable resources and assistance to travelers. They offer maps, brochures, guidance on
attractions, and information about local services, events, and activities.

7. Local Communities: The local community plays an essential role in shaping the
destination's character. Interaction with locals, their customs, traditions, and hospitality
contribute to the overall tourist experience. Local businesses, artisans, and markets also
offer unique products and souvenirs.

8. Safety and Security: Ensuring the safety and security of tourists is crucial. Destination
management organizations and local authorities work to maintain a safe environment
through measures such as surveillance, emergency services, and effective law enforcement.

9. Sustainability and Environmental Conservation: An increasing focus on sustainable

tourism involves promoting responsible practices and environmental conservation. This
includes efforts to protect natural resources, minimize ecological impact, and support local
communities' social and economic well-being.

10. Marketing and Promotion: Effective marketing and promotion are vital for attracting
visitors to a destination. This includes destination branding, advertising campaigns, digital
marketing, participation in trade shows, and collaboration with travel agents and online
platforms.
4. Why marketing is very important in Tourism and Hospitality Industry? Please explain your
answer.
- Marketing is vital in the tourism and hospitality industry as it drives customer
engagement, demand generation, revenue generation, and competitive advantage. It enables
businesses to adapt to market trends, build strong brands, and contribute to the overall economic
impact of the industry. Effective marketing strategies are essential for businesses to thrive in a
highly competitive and ever-changing marketplace.