MARKETING PLAN – GUILHERME CARDOSO

STRATEGIC MY OWN MARKETING PLAN

MARKETING
PROCESS SWOT ANALYSIS
Situation Location Kind of Factor
(SWOT) of Factor Favorable Unfavorable
Analysis lnternal: Me Strengths : Weaknesses:
Personality
Formal Education
Job Experience
Motivation
Other:

External: Opportunities for me Threats Affecting Me.

Economic
Technical
P Legal
L Other:
A
N
N Focus Personal Goals:
My Goal Upon
I and
Graduati on
N Goal
G Settin Job Descripti on
g My Desired
P Position
H Industries:
A My Target
S Industries,
E Organization Organizations:
s, and
Locations
Geographical Areas:

Personality:

My Uniqueness Educati on & Experience:

(Points of
Difference)
Other :

My "Positioning·” How You Compare to Other Job Applicants:

1
MARKETINGMIX
ELEMENTS MY OWN MARKETING PLAN
 Product Strategy Formal Education/Courses:

(Actions to lmprove
My Job Experiences/Projects Completed:
··Marketability")
P
L
A Extra-Curri cular/Vol unteer Activities :
N
N
I Obstacles To Overcome:
N
G

P Price Strategy Compensation Sought:

H
A
S Promotion Strategy Résumé. Personal interviews & Lett er/Phone Calls:
E

Place Strategy Networking for Contacts and References:

I Schedule/Budget Actions to Take/Budget Deadlines

M
P Marketing Action 1. 1.
L
E
M
E 2. 2.
N
T
A 3. 3.
T
I
O 4. 4.
N
P 5.
H 5.
A
S
E 6. 6.
(.
Evaluation What Did and Didn’t Work
0
-.
R
0
L
Control How to Modify Strategy:
:?
H
A
s
E