1.

Visual Appeal: Dynamic displays often provide a more visually appealing

experience compared to static displays. Animations, videos, interactive
elements, and dynamic content can capture users' attention and increase
engagement.
2. Interactivity: Dynamic displays allow for greater interactivity, enabling users to
interact with the content, manipulate data, and explore different perspectives.
This interactivity can enhance engagement and provide a more immersive
user experience.
3. Personalization: Dynamic displays can dynamically adapt to user preferences
or behaviour, providing personalized content and recommendations. This
personalization can increase engagement by delivering relevant and tailored
information to users.
4. Real-time Updates: Dynamic displays can provide real-time updates, such as
live data feeds, social media streams, or news tickers. This real-time
information keeps users engaged and provides them with the latest updates
and insights.
5. Content Variety: Static displays are limited to fixed content, whereas dynamic
displays offer a wider range of content options. This variety can cater to
different user preferences and keep them engaged for longer periods.

Static vs. dynamic methods of delivery for science communication: A critical analysis of
user engagement with science on social media – Sarah A. Habibi, Faculty of Science,
Ontario Tech University, Oshawa, Ontario, Canada

Comments
Likes as a Shares as a Percent Saves as a
as a
Average percentage percentage average percentage
Type of ESC percentage
total views of total of total watch time of total
of total
reach (%) reach (%) (%) reach (%)
reach (%)
Static 14834 7.56 0.32 0.24 N.A 0.36
Dynamic 14598 9.04 0.72 2.27* N.A 1.87*