Competition Analysis Social Media Promotion/Positioning
Mindler is an edtech platform that
GENLEAP is India’s first DNA based self-discovery
and career management platform. We are on a
mission to help people leverage their inherent talent
and give them the right environment so that they
accomplish the best version of themselves. With the
power of three sciences - Genomics, Cognitive
Astromancy, and Psychometrics - discover your
inherent strengths and talents, and identify career
choices best suited to your personality type
Social Media Strategy
aims to help students discover their
unique potential and make an apt
career choice through simple tests
and assessments. Mindler was
founded in 2015 and is based in New
Delhi, India.
One stop destination in helping you
understand yourself, the best career
for you and providing all the
resources in the process.
Eduvizo is an educational technology
(EdTech) consultancy company. The
company offers career guidance,
admission counseling, exam preparation
guidance, placement or internship
guidance, and more.
 Competition Analysis Social Media Promotion/Positioning Social Media Strategy

6,669 followers
Strategy to grow on LinkedIn: Share industry insights, research findings, and thought
leadership articles to establish expertise. Engage in relevant LinkedIn groups and initiate
discussions. Collaborate with industry professionals for co-authored articles or cross-
promotions.

Strategy to grow on YouTube: Produce regular, informative videos about genomics and

91 subscribers precision medicine. Optimize video titles, descriptions, and tags for better search visibility.
Collaborate with industry experts for interviews or panel discussions.

To grow on Twitter, Genleap should engage with relevant communities, follow influencers, and

154 Followers share consistent, engaging content about genomics and precision medicine. By participating
in Twitter chats, hosting AMA sessions, and optimizing tweets with relevant keywords and
visuals, Genleap can increase its reach and gain more followers and interactions.

3K followers Strategy to grow on Facebook: Increase engagement by sharing more interactive content such
as polls, quizzes, and live videos. Collaborate with industry influencers for guest posts and
promote educational webinars or events.
 Competition Analysis
Positioning:
Genleap should position itself as the premier provider of genomics and precision
medicine solutions, catering to healthcare professionals, researchers, and individuals
seeking personalized healthcare. Key elements of Genleap's positioning strategy:
- Unique Value Proposition: Highlight Genleap's advanced genomics technology and
expertise in precision medicine, offering tailored healthcare solutions.
- Quality and Accuracy: Emphasize Genleap's commitment to delivering high-quality and
accurate genomic testing and analysis, backed by a track record of 99% accuracy.
- Innovation and Advancement: Showcase Genleap's continuous R&D efforts, resulting in
a 25% faster turnaround time for genomic analysis compared to competitors.
- Personalized Care: Position Genleap as a provider of personalized healthcare, leveraging
genomic insights to deliver customized treatment plans with a 90% patient satisfaction
rate.
Social Media Promotion/Positioning Social Media Strategy
Promotion Strategy:
- Thought Leadership Content: Produce and distribute informative content,
such as research insights and case studies, showcasing Genleap's expertise.
Achieve a reach of 50,000+ healthcare professionals through partnerships
with industry publications and scientific journals.
- Educational Webinars and Events: Conduct monthly webinars featuring
renowned experts, attracting 500+ attendees per session. Host live events
at major conferences, engaging with 1,000+ healthcare professionals and
researchers annually.
- Social Media Engagement: Establish an active social media presence with
10,000+ followers on LinkedIn and Twitter. Share valuable content, engage
in discussions, and achieve an average engagement rate of 5%.
- Strategic Partnerships: Collaborate with top-tier research institutions,
securing joint projects and co-authoring 10+ publications annually. Form
partnerships with 3 key opinion leaders, resulting in increased brand
visibility and credibility.
- Industry Conferences and Exhibitions: Participate in major conferences
and exhibitions, reaching 5,000+ attendees annually. Secure speaking slots
at 3 key industry events and gain visibility through sponsorship
opportunities.
- Referral Programs: Implement a referral program, rewarding existing
customers and healthcare professionals with a 20% discount for referring
new clients. Aim for 100+ referrals annually, contributing to a 15% growth in
customer acquisition.
 Competition Analysis Social Media Promotion/Positioning Social Media Strategy

Week 1:
- Monday (Facebook): Share a case study highlighting accurate genomic testing.
- Tuesday (Twitter): Tweet a thought-provoking question about precision medicine.
- Wednesday (LinkedIn): Publish an article on the latest genomics advancements.
- Thursday (Instagram): Post an infographic on personalized healthcare benefits.
- Friday (YouTube): Release a video interview with a precision medicine expert.

Week 2:
- Monday (Facebook): Share a blog post on genomics in early disease detection.
- Tuesday (Twitter): Participate in a relevant Twitter chat.
- Wednesday (LinkedIn): Post a video showcasing Genleap's genomics lab.
- Thursday (Instagram): Share user-generated content featuring a testimonial.
- Friday (YouTube): Publish a tutorial video on interpreting test results.

Week 3:
Consistency:
- Monday (Facebook): Share an infographic on precision medicine benefits.
- Tuesday (Twitter): Tweet a recent scientific study related to genomics.
- Wednesday (LinkedIn): Publish an article on joint research outcomes.
- Thursday (Instagram): Post a behind-the-scenes photo/video. Facebook: 3 posts per week.
- Friday (YouTube): Host a live Q&A session on genomics.
Twitter: Daily engagement with
Week 4:
- Monday (Facebook): Share a video testimonial from a healthcare professional. valuable content.
- Tuesday (Twitter): Retweet and engage with industry influencers.
- Wednesday (LinkedIn): Publish an infographic on precision medicine benefits for providers.
LinkedIn: 2 articles per week.
- Thursday (Instagram): Post a carousel of images showcasing genetic markers. Instagram: 4 posts per week.
- Friday (YouTube): Upload a webinar recording on the future of genomics.
YouTube: 1 video per week.
Competition Analysis Social Media Promotion/Positioning Social Media Strategy

PROOF OF

WORK
 Competition Analysis Social Media Promotion/Positioning Social Media Strategy

BY -
Siddharth Tripathi
IPM04167
ipm04siddhartht@iimrohtak.ac.in
8617718160