Lab Report 5 Hedonic Test

UNIVERSITI KUALA LUMPUR
MALAYSIAN INSTITUTE OF CHEMICAL &

BIOENGINEERING TECHNOLOGY
LABORATORY REPORT
SUBMISSION FORM
To: MADAM FARAH SALINA HUSSIN Code Subject: CFD 30303
From: Student ID. No.:
1) NORISH AFIFIE BINTI AZHAR 55104121039
2) NUR IZZA SABRINA BINTI SAIFUL 55104121025
3) SITI YUSNIDA BINTI YACOB 55104121048
4) NABIL HAIKAL BIN JOKRI 55150121008
No. of Group: 4 Date of Experiment: 20/3/2023
Title of Experiment: HEDONIC TEST
Received by: GROUP 4 Date of Submission:
Note: Late submission will not be accepted.
*To be filled by the marker*

VERY VERY
POOR GOOD EXCELLENT
CRITERIA POOR GOOD
2 3 5
1 4
1.0 INTRODUCTION & OBJECTIVES (1 PAGE
ONLY) (TOTAL: 10%)
1. State the background to the experiment
conducted.
2. Summary of theories including formulations
related to the experimental work.
3. State the objectives of the experiment (point
form)
2.0 PROCEDURE (1 PAGE ONLY) (TOTAL: 10%)
1. Explain step by step used in performing this
experiment. (Include reasons for respective step if
there is any)
3.0 RESULTS AND DISCUSSIONS (MINIMUM 3
PAGES) (TOTAL: 20%)
1. Data are presented as deemed suitable with
complete label and units in tables and/or graphs.
2. Explanations of the referred tables and/or
graphs are presented after it.
3. Discuss on the findings and relations to the
theory and objective of experiment.
5.0 CONCLUSIONS (TOTAL: 5%)
1. Summary of the results to relate the findings or
results with the theory applicable to the
experiment.
6.0 REFERENCES (TOTAL: 5%)
1.Minimum of 4 references.
Objective
The objective of this experiment is:
1. Developing questions that are simple and easy for customers to understand
2. Select a scale to indicate how much he or she likes or dislikes the product.
3. Calculate market demand, or to be utilised for demographic tabulations or market
segmentation
Introduction
Acceptability of food is frequently defined as liking, preferring, enjoying, choosing
and consuming a food or drink or food quality. Different types of behaviour are
represented by food acceptability for food products. Therefore, it is essential that the
goal of any consumer study be specified in detail up front, and that the experimental
design and questionnaires be carefully created. For instance, "How much do you
like" and "How much do you eat" are not the same thing because consumption is
influenced by factors like cost, availability, and if the customer is on a diet, among
others. Factors stemming from both the food product and the individual affect the
selection and choice of food made by an individual. The relationship between these
characteristics and consumer approval is depicted in the image below.
Procedures
1. Before tasting each sample, rinse your mouth with the distilled water you just
prepared.
2. Start with the sample and move along your way from right to left.
3. You can sample the food as many times as necessary.
Results
Date: 20/3/2023
Sample 1 code: 905
Colour
4
Extremely dislike extremely like
Smell
4
flavor
5
Sweetness
3
Cruncy
5
Date: 20/3/2023
Sample 2 code: 132
Colour
4
Smell
3
flavor
3
Sweetness
3
Cruncy
4
Date: 20/3/2023
Sample 3 code: 212
Colour
4
Smell
3
flavor
4
Sweetness
4
Cruncy
3
Date: 20/3/2023
Sample 4 code: 432
Colour
4
Smell
3
flavor
3
Sweetness
3
Cruncy
3
Discussion
The experiment was done to creating questions that is clear and can be understood
by consumers. Next to decide how much he or she like or dislike the product and to
mark the scales accordingly. It is also to determine market demand or to be used for
market segmentation or related demographic tabulations. This experiment, likeness
have been evaluated such as color, air space, taste, saltiness, texture of level of
likeness by 4 member. Four different kinds of sample drinks have been served in
different coding sample. Every panelist has been asked to fill up the evaluation form
in numerical scale (which scale 1 to 5 was given).
Every each characteristic were evaluated by panelists in a level of likeness and

mean value was calculated. For sample 1 , most of the panelists chose which has a
very delicious taste with compared to the others three. Next, followed by sample 3 .
Then sample 2 and 4. The degree of likeness and having 60 % voted the most
likeness was sample 1, second highest with 20% likeness from sample 3 and the
least favorite percentage goes to sample 2 and 4 with 10% of voted.
From the result, sample 1 has the most scoring by panelist over the four followed by
sample 4 and sample 3. A sample 1 was more preferable to panelists as the taste
were satisfied by all panelists. There is a must error in this experiment which they
wrongly rate the sample. These problems could be prevented with proper labeling of
individual sample cups and also separation of panelists during sampling and data
collection.
Conclusion
This experiment was done to identify the preferences of the panelists on the intensity
of likeness of the four sample given which are almost the same but different in taste
and color. Based on the experiment conducted and the table, the hedonic test
conducted and table 1, the hedonic test conducted in the laboratory yielded fairly
consistent results when measuring the intensity of likeness where 60% felt that
sample 1 has the most desired demand from panelists.The variation of preference
may due to error that may had were not individually labeled made it easy for
panelists who distributed samples to mix up codes and also for mix up once samples
were received. Since ranking must occur after all samples have been tried, forgetting
the intensity of likeness for each sample may also distort data due to inaccurate
evaluation and inaccurate data that could have resulted from sample confusion.
In the future, the hedonic test could be conducted with proper labeling of food sampe
and multiple of each sample so less confusion will be occur. This type of testing
could clearly demonstrate correlation between characteristics and preference if done
it properly. Hedonic test is used to describe the degree of consumer acceptance and
satisfaction regarding product attributes.
References
1. https://www.foodpairing.com/industry/glossary/definition/hedonic-test/
2. https://www.ipsos.com/en/ipsos-encyclopedia-hedonic-scale
3. https://egyankosh.ac.in/bitstream/123456789/11521/1/Experiment-10.pdf

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UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF CHEMICAL &

Received by: GROUP 4 Date of Submission:

Note: Late submission will not be accepted.

To be filled by the marker

The objective of this experiment is:

Every each characteristic were evaluated by panelists in a level of likeness and

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