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IFPI Recording Industry In Numbers Contents 3
Contents
5 A Diversifying Industry: Introduction by Frances Moore 39 Country Data Index Asia
6 Sources & Notes
66 China
7 Recorded Music Sales in 2011 North America
67 Hong Kong
12 Digital Growth Accelerates
40 Canada 68 India
14 Key Developments in the Digital Sector in 2011
41 USA 69 Indonesia
17 The Evolution of the Physical Product
70 Japan
18 The Rise of the Super Deluxe Box Set
Europe 71 Malaysia
22 Performance Rights Continue to Grow
72 Philippines
23 Increased Momentum in the Fight Against Piracy 42 Austria
73 Singapore
26 Regional Overview 43 Belgium
74 South Korea
32 Global Best Sellers of 2011 44 Bulgaria
75 Taiwan
36 IFPI Platinum Europe Awards 45 Croatia
76 Thailand
46 Czech Republic
47 Denmark
Australasia
48 Finland
49 France 77 Australia
50 Germany 78 New Zealand
51 Greece
52 Hungary Latin America & Caribbean
53 Ireland
79 Argentina
54 Italy
80 Brazil
55 Netherlands
81 Central America / Caribbean
56 Norway
82 Chile
57 Poland
83 Colombia
58 Portugal
84 Ecuador
59 Russia
85 Mexico
60 Slovakia
86 Peru
61 Spain
87 Uruguay
62 Sweden
88 Venezuela
63 Switzerland
64 Turkey
Africa
65 United Kingdom
89 South Africa
90 Appendix Index
90 Photo Credits
91 US$ Exchange Rates 2011
92 World Ranking 2011
94 Recorded Music Retail Sales 2010-2011
95 Population By Age Group
96 GDP Per Capita 2011
97 Recorded Music Revenue Per Capita 2011
98 Recorded Music Volume Trend 1973-2011
99 Top 10 Vinyl Markets Trend
100 Repertoire Origin 2011 – Physical Sales
101 Sales Tax On Sound Recordings
102 International Certification Award Levels
104 Local Music Industry Associations
106 Digital Music Services Worldwide
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Recording Industry In Numbers Introduction 5
A Diversifying Industry
By Frances Moore, CEO, IFPI
It is 20 years since the first edition of the The industry is also diversifying geographically. Of course, the music industry continues to
‘Recording Industry in Numbers’ was published. The spread of the digital business, driven by operate in an extremely challenging legal
During that time, our industry has transformed smartphones in particular, is opening up new environment. Digital piracy has been a major
the way it does business. Music today is delivered opportunities in new markets. The so-called factor in the decline of industry revenues, which
through an unprecedented variety of channels. ‘BRIC’ economies, for example, offer enormous fell by 40% in the last 10 years. Although the
At the same time, record companies have potential. Brazil saw overall market growth growth of the digital music market accelerated to
expanded their operations into new markets in 2011 of 8.6% and in India, music sales 8.0% in 2011, up from 5.6% in 2010, this was
and broadened their skill set and the services increased by 6.2%. not enough to compensate for falling physical
they offer to artists. More than at any time in format sales.
its history, diversification is the byword for the In China, major record companies are engaged
recording industry today. in groundbreaking partnership with the internet The priorities our industry is fighting for to
company Baidu – another example of the new improve this environment are more vital today
This by no means changes the core role of flexible ways that are being found to license than ever. Internet intermediaries have to play
record companies as the principal investors music in markets that have long been blighted by a role in tackling piracy and ensuring that the
in music and artists’ careers. Yet today those high piracy levels. In 2011 Baidu agreed to close internet is a safe place for digital commerce.
companies provide much more than just its infringing deep-linking service and opened a Governments need to ensure that creative
investment. They have expanded into areas legitimate music service. industries have the tools they need to protect
such as merchandising, touring and television and enforce their rights in the digital world
partnerships. They have staked out new Russia is another potentially exciting growth as in the physical environment.
territory in their mission to connect artists market for music, though it is currently being
and fans. They have developed their operations held back by a culture of copyright infringement We have seen a lot of momentum building on this
around synchronisation deals and invested that is epitomised by the music service run by front in 2011, ranging from the impact being seen
in performance rights initiatives. And they the leading social networking site vKontakte. from France’s Hadopi law to the new graduated
are signing an increasing number of acts on If Russia’s burgeoning legitimate business can response agreement between music and film
‘360 degree’ deals, which are effectively joint effectively protect itself against such infringement, companies and ISPs in the US. We will be looking
partnerships between the artist and producer, the country could become a top 10 music market. for much more momentum in 2012. The recorded
going beyond sales and licensing of a music industry may not have returned to growth
performer’s recorded music. in 2011, but, if governments and intermediaries
take effective action against piracy, it is no longer
Record companies are offering unprecedented impossible to imagine it doing so.
diversity in the way consumers can access and
enjoy music. In 2011 alone, the global audience
for subscription services increased by two-thirds,
complementing downloads, video services and
other channels. Physical products too are being
Frances Moore
successfully marketed in new, innovative ways.
An article in this report sets out the development
of the super deluxe box set market, aimed at avid
fans of certain artists.
6 Sources & Notes IFPI Recording Industry In Numbers