1.

In a study conducted by Batool and Sabir (2013), the role of TV dramas in addressing social
issues in Pakistan was explored.The study used a qualitative approach and analyzed the
content of five popular Pakistani TV dramas aired in 2012. The researchers identified several
social issues depicted in the dramas, including gender roles, patriarchy, domestic violence, and
the importance of education. TheThe researchers analyzed the content of 10 popular Pakistani
dramas and found that they often focused on a range of social issues, including gender
inequality, domestic violence, and family dynamics. They also found that these dramas were
challenging traditional gender roles and promoting more progressive attitudes towards
women. However, the study also noted that some of the messaging in these dramas was
limited by the influence of advertisers and the need to appeal to a conservative audience.

2. A study by Azhar and Sarwar (2016) focused on how TV dramas in Pakistan can create social
awareness and promote social change. The researchers interviewed 10 writers and directors
of Pakistani dramas and found that many of them felt that TV dramas had a significant impact
on changing societal attitudes and practices. They also noted that dramas were often used to
explore taboo topics that were otherwise difficult to address in public settings.

3. Another study by Hussain et al. (2018) examined how TV dramas can promote positive social
change in rural communities in Pakistan. The researchers conducted interviews with viewers
and found that dramas were used as a tool for education and awareness-raising. Specifically,
the dramas focused on issues related to health, sanitation, and hygiene, with the goal of
improving the lives of people in rural areas.

4. In a study by Khan and Ahmed (2018), the researchers explored how TV dramas in Pakistan
were responding to changing societal attitudes towards women. The researchers analyzed the
content of 5 popular dramas and found that they were promoting more progressive attitudes
towards gender roles. Specifically, the dramas challenged traditional gender roles and
explored the challenges that women face in patriarchal societies.

5. Lastly, a study by Ali et al. (2019) focused on how TV dramas in Pakistan can be used to
promote peacebuilding and conflict resolution. The researchers conducted interviews with
writers and producers and found that they often used dramas to address social and political
issues that were contributing to conflicts in the country. They also noted that TV dramas could
be a powerful tool for promoting understanding and empathy amongst different groups in
society.

References:
Ali, M., Hussain, S., & Amjad, M. A. (2019). TV drama as a medium for peacebuilding: a case study of
Pakistan. Journal of Asian and African Studies, 54(1), 49-64.

Azhar, M. A., & Sarwar, G. (2016). Role of TV dramas in generating awareness and promoting social
change: Pakistani perspectives. Global Journal of Human-Social Science Research- Arts & Humanities,
16(4), 39-47.

Batool, S., & Sabir, S. (2013). Social issues projected in Pakistani television dramas. Global Media
Journal: Pakistan Edition, 6(1).

Hussain, S., Ali, M., & Qureshi, I. A. (2018). TV dramas and rural development in Pakistan: exploring
the roles and impacts. Journal of Rural Studies, 60, 149-160.

Khan, U. F., & Ahmed, N. (2018). Changing portrayal of Pakistani women in TV dramas. South Asian
Studies, 33(2), 327-340.