Professional Documents
Culture Documents
_____________
12-Smith
Accountancy, Business and Management
Senior High School
Tarlac National High School
Macabulos Drive, San Roque, Tarlac City
_____________
In Partial Fulfillment
of the Requirements for the Subject
Inquiries, Investigations and Immersion
____________
ILLUMINATI
Sophia R. Angcao
Edda C. Buenaflor
Crizzelle Anne T. Bustamante
Lovely T. Jaime
Rogie Mae P. Morales
Cristine R. Nacional
Nicole May A. Pineda
Sarah Jane C. Salas
Johanna Mikhaela F. Torres
June 2023
ii
APPROVAL SHEET
HIGH SCHOOL (TNHS)” which was prepared and submitted in partial fulfillment of
the requirements for the Senior High School Academic Track ABM Strand had been
Accepted and approved in partial fulfillment of the requirements for the Senior High
School Academic Track ABM Strand Applied Subject Inquiries, Investigation and
Immersion.
Assistant Principal II
iii
ABSTRACT
This study aims to investigate whether online shopping had a significant impact
on purchasing decision among the respondents. This study used quantitative research
method. The population of this research study were the Accountancy, Business and
students and sampling of 185 students based on Slovin's formula. The study had been
conducted with the help of the descriptive and correlational survey method. The data
findings indicates that online shopping had a significant relationship on the purchasing
decision of the respondents. This was because majority of the respondents admitted that
they find online shopping more convenient than the traditional one. According to the
respondents responses, it's easier to shop online because they do not have to go in
physical store, they just have to browse online and choose the best product. It will save
ACKNOWLEDGEMENT
The researcher would like to thank the following individuals who had shared their
First and foremost, praises and glory to Almighty God for his love, guidance and
and inner strength for them to accomplish and perform his great endeavor;
Parents, their family, for the joy, love, inspiration, their spiritual and financial
To their research adviser, Ms. Emma Concepcion V. Espino for her constant
supervision from the very start up to accomplishment of the study. Her technical advice
and encouragement was essential to the completion of his study. Along with that, her
understanding and way of thinking had provided the researchers with a good basis for the
To the friends of the researchers who support them in the time of struggles and
sharing different thoughts to help in brainstorming and also, for their humors that cheers
them up amidst the busy days. The researcher’s earnest appreciation also goes to all
people who gave willingly helped them out with the best their abilities;
Janet S. Aguas and Mrs. Debora C. Viray, for sharing their time and effort in validating
the survey questionnaire, without the help of validator,the completion of this study would
not be possible.
To their assistant principal, Dr. Mark Anthony C. Pimentel, for allowing the
To those who was not mentioned, bit in some ways, provided us with the help we
~ The Researchers
vi
DEDICATION
Our Family,
Friends,
And
- Alan Perlis
~ The Researchers
TABLE OF CONTENTS
TITLE PAGE……………………………………………………………….…………… i
APPROVAL SHEET……………………………………………………………….…....ii
ABSTRACT……………………………………………………………….…………….iii
vii
ACKNOWLEDGEMENT……………………………………………………..….…... iv
DEDICATION……………………………………………………………….……….....vi
TABLE OF CONTENTS………………………………………………………….…...vii
LIST OF TABLES……………………………………………………...………….…... x
Introduction…………………………………………………………………….. 1
Hypothesis……………………………………………………………….……... 4
Definition of Terms………………………………………………………………5
Related Literature……………………………………………………..………….7
Related Studies………………………………………………………….……….10
Foreign……………………………………………………………….…..10
Local……………………………………………………………………..13
Conceptual Framework…………………………………………………………..16
Research Design…………………………………………………………………18
Respondents……………………………………………………………………...19
Research Locale………………………………………………………………….19
viii
Research Instrument…………………………………………………………….. 20
Ethical Considerations…………………………………………………………...22
Statistical Treatment…………………………………………………………….22
OF DATA 24
1.2 Convenience……………………………………………………………….…27
1.3 Cgaracteristics………………………………………………………………..28
of Students………………………………………………………………………….32
RECOMMENDATION………………………………………………………………...34
Summary of Findings
of Students…………………………………………………………………...35
Conclusions………………………………………………………………………35
Recommendations………………………………………………………………..36
ix
BIBLIOGRAPHY………………………………………………………………………38
APPENDICES
CURRUCULIM VITAE………………………………………………………………..53
LIST OF TABLES
LIST OF FIGURES
Chapter 1
Introduction
Online shopping is the easy solution for busy life in today’s world. In the past
decade, there has been a massive change in the way of customer’s shop. Despite
consumers’ continuing to buy from a physical store, the users or buyers feel it is very
convenient to shop online. Online shopping saves crucial time for modern people because
they get so busy that they cannot or unwilling to spend much time shopping. Through
online shopping everyone can buy faster, have more alternatives and can order various
Online shopping has become a popular way of shopping for consumers. This new
innovation for shopping not only brings a great number and variety of merchandise to
potential consumers, but also offers numerous business activities and a huge market.
Social media is no longer known only as a media that facilitates its users to present
themselves on the internet but also as a medium to sell some products to consumers
known as an online shop. Because of the numerous advantages and benefits, more people
say that they prefer online shopping over conventional shopping these days (Singh &
Kashyap, 2007).
2
Online shopping or marketing via the internet is the use of technology (internet)
for better marketing production. The Indonesia e-Commerce Report published its
number of Internet users in Indonesia was 132 million in 2017 and the popularity rate
was 10.5%. The data shows that almost half of the netizen in Indonesia access the web
via smartphones. Most of the shoppers are female, the most popular items to buy are
usually clothing (67.1%) followed by shoes (20.2%) and bags (20.0%) (Intelligence,
2018). The increasing number and organizations are paving the way for business
opportunities on the Internet, according to Liao & Cheung (2001), the statistics above
indicate the growth in the field of internet shopping. With this developing field of
shopping, many researchers are interested in studying what actually motivates consumers
to shop online.
From the latest statistics of e-commerce websites in the Philippines, Shopee has
taken first place, with Lazada coming in second and Amazon third. Even though the most
viewed e-commerce store in the Philippines is Shopee, Lazada is close behind. Carousell
ranks as the fourth most popular e-commerce store in the Philippines, with Alibaba being
the 5th. This is from present data over the last 30 days and is regularly updated.
Therefore, this list would likely change from previous historical data about e-commerce
3
in the Philippines. Both Lazada & Shopee are continuously battling to be the Philippines’
#1
E-commerce store. This has many advantages for online sellers and the general public as
In Tarlac city online shopping has been a way of buying products that are not
available in the area and has been a habit of many people to buy by the use of online
shopping apps. This enables them to purchase anything they want without going outside
their homes and anytime they want. There is a lot of delivery riders such as J&T express,
Ninja van, Lex ph, etc. showing now in Tarlac City for the reason that a lot of people
nowadays got addicted to online shopping, sometimes checking out of their items in their
This study aims to establish the relationship of online shopping and purchasing
Tarlac National High School (TNHS). The researchers intend to understand the
an innovative name in the community. The adolescents' perception can have an impact on
how online businesses develop, execute and assess their e-webs. The rationale behind the
study is to furnish a transparent and objective perspective of what online shopping is, and
how it can be utilized for appropriate development of both entities and populations alike.
Being able to understand the relationship of online shopping that dictate the
4
purchasing decision of the students is what the researchers are trying to uphold. Hence,
This study would determine the relationship of online shopping and purchasing
1.1. satisfaction,
1.3. characteristics?
3.Is there a significant relationship between online shopping and purchasing decision of
students?
Hypothesis
5
decision of students.
This study determined the online shopping and purchasing decision of 185 grade
convenience, and characteristics. It also described the relationship of online shopping and
purchasing decision.
Students who were studying in the said school as of third quarter, school year
Students, This research paper aims to help them understand and learn about
online shopping.
Parents, We aim to help their children deal and guide them with their purchasing
decisions.
6
Future Researchers, This study seeks to serve as a guide for further research
opportunities for future researchers who wish to conduct the same quantitative study
To the Community, This study would serve to help the community to explore the
topic concerning online shopping on purchasing decisions. This study would also help
Definition of Terms
For the better understanding of the readers, the following words are defined
operationally:
Business. In this study, it was defined as an activity of selling goods and services in
shopping
7
Convenience. In this study, it was defined as a situation that makes something easy or
useful for students by reducing the amount of their work or time required to do
something.
Online Shopping. In this study, it was defined as a form of electronic commerce that
allows students to directly buy goods or services from a seller over the Internet using a
Satisfaction. In this study, it was defined as the student's pleasure response when the
Purchasing Decision. In this study, it was defined as the ability of consumer to value
purchasing
8
Chapter 2
This chapter will presents the literature and studies reviewed by the researchers
that are viewed as relevant and will greatly contribute to the study. Furthermore, this
Related Literature
popular medium in the world of the Internet. With its development, the Internet has
begun to provide consumers with a range of information and options for comparing
products, features, and prices. Also, it offers several variants of purchasing the desired
products from different suppliers. Online shopping satisfies modern consumers looking
most of the people are busy, loaded with hectic schedules. In such a situation online
shopping became the easiest and most suitable mode for their shopping. The Internet has
changed the way of consumer's store, and has rapidly developed into a global perspective.
An online shop arouses the physical similarity of buying products as well as services
from internet shops and this process of shopping is called business-to-consumer online
shopping.
9
finding something online. It has been proven also to give more satisfaction to modern
consumers with regard to convenience and saving time (Butler & Dan Peppard,2013).
shopping has boomed over the last few years. Shopping online offers the convenience of
purchasing items when and where it suits you, via a payment method of your choice
while also having your item delivered via a method that suits you.
For students, Online Shopping is a convenient way for their busy lifestyle of
studying and working. Students do not always have time to visit physical stores, which
makes online shopping more convenient. It also means they can find a variety of brands
online shopping sites are often used by buyers to shop necessary things. It is believed that
before making a purchase which starts once he/she has a willingness to fulfill a need. The
consumer should reach a decision with regard to the place of purchasing, the desired
10
brand, model, purchase quantity, time to buy, amount of money to be spent and the
information about their products or services that may inform the consumer's assessment
process.
Buying online still needs to consider a lot of factors. First, price is still the most
sensitive factor for consumers in online shopping. Only when online goods have a greater
price advantage compared with the traditional market will consumers be inclined to
choose online shopping. Second, risks are factors that need to be considered, mainly
including payment risks and privacy risks. Because online shopping usually has to carry
on the membership registration, and through online payment and other forms to buy
goods. It usually needs to pay in advance to receive goods. As a result, consumers will
worry about their personal information being maliciously stolen, or the risk of account
password theft due to Trojan horses and other viruses. Third, trust including the trust of
product information on the network and the trust of various promises made by enterprises
is another factor. The fourth factor is delivery time and cost. When shopping online, the
goods must be sent by the post office or express company, so the buyer not only has to
bear the transportation expense but also has to wait for several days to receive the goods
Online consumers often compare the actual properties of the product they feel
with the expectation of the product to judge the correctness of their purchase decisions
and guide the next purchase. If the product performance exceeds expectations, consumers
will feel very satisfied; If the actual performance of the product is roughly in line with the
11
expectations, the consumer will feel basically satisfied; If the performance of the product
does not meet expectations, consumers will feel disappointed and dissatisfied. Moreover,
consumers tend to talk about their feelings to their relatives and friends around them,
which further expands the influence of online consumers’ post purchase feelings. When
consumers post relevant comments through various channels such as online forums, QQ
groups, virtual communities, blogs, etc., it will even affect the purchase decision behavior
of strangers. And the major factors that influence consumer post-purchase satisfaction
can be attributed to the following four points. The first point is corporate image and
commitment will have high expectations from customers. Therefore, online retailers must
act according to their capabilities when making relevant promises, otherwise it is easy to
make consumers feel disappointed and reduce their satisfaction. The second point is
merchants, etc. A positive consumption experience will further enhance the satisfaction
of consumers. The third point is after-sales service. Whether the return process is
convenient, quick and thoughtful will affect customers’ evaluation of purchasing. The
shopping. Therefore, most consumers do not have high requirements for it. When
Related Study
12
Foreign
At present, digital marketing has a more extensive scope to grow their business in
the future because customers are much more satisfied with doing online shopping and
find digital marketing much safer than traditional marketing (Alzyoud, 2018).
Alzyoud's study and the present study both focus on online shopping. However,
the former study discusses why online shopping is much better than traditional shopping
while the latter study will focus on how online shopping affects the purchasing decision
of the respondents.
Online shopping is more preferred by youth, as during festival and holiday season
online retailers give ample offers and discounts, which increases the online traffic to a
great extent (Karthikeyan, 2016). Moreover, services like free shipping, cash on delivery,
exchange and returns are also luring customers towards online purchases.
Karthikeyan study and the present study both agreed that the online shopping is
helpful nowadays, and it is more preferred by youth. However, The former study talk
about the relationship of online shopping and purchasing decisions since a lot of people
nowadays prefer to shop online than going outside however the latter study talk about
While making online purchase, customers cannot see, touch, feel, smell or try the
products that they want to purchase (Al-Debei et al., 2015). Due to which product is
difficult to examine, and it becomes hard for customers to make purchase decisions.
13
Al-Debei et al., and the study of the present are both focus on purchase decision.
However, the former discuss how purchasing decision is happening while the latter is
Factors like variety, quick service and discounted prices, feedback from previous
Jayasubramanian et al's study and the present study both focus on online
shopping. However, the former study discuss the factors why customers prefer online
shopping over traditional shopping while the latter study will focus on how online
information like emails, phone and mailing address, debit card or credit card numbers,
etc. because of the possibility of misuse of that information by other vendors or any other
Lim and Yazdanifards study and the present study both focus on online shopping.
However, the former discuss about unsecured channel to share their personal information
while the latter is focus on how online shopping affects in purchasing decision of the
students.
In Kenya, a previous study conducted in Nairobi County revealed that some of
the reasons for adoption of online shopping include time saving, easy comparison of
14
alternative products, fairer prices of online goods, expert/user review of products and
Ngugi’s study and the present study both focus on online shopping. However, the
former study discuss about the advantages of online shopping while the latter study will
focus on how online shopping affects the purchasing decision of the respondents.
financial risks associated with online shopping regardless of product category. Perceived
risks associated with online shopping negatively influence online purchase intention and
Dai’s and the present study both talking about the risk of ur financial, if u bought
things through online.However, The former study talk about the negative experiences of
consumers and the financial risk associated with online shopping while the latter study
talk about the online shopping and the risk if u purchase through online.
Local
shopping has become an emerging trend. As the number of online shopping transactions
increases daily, it has become increasingly important to understand the barriers that
hinder the market. Despite its importance, current literature considers buyers'
perspectives with limited insights on the sellers' perceptions. Understanding the sellers'
point of view provides a holistic analysis of these barriers for better practical insights. As
a case in point, with the Philippines, this study attempts to identify the barriers of online
15
shopping and their interrelationships, both from the sellers' and buyers' perspectives,
using interpretive structural modelling and MICMAC analysis. Findings show that
internet connection and the need for the product's sensory experience are highly relevant
barriers to the sellers. On the other hand, buyers emphasized the need for the product's
sensory experience than the rest of the barriers. The managerial implications of these
The study of Guerrero et al. and the present study both focus on understanding not
only the online shopping matter but also the buyer’s point of view and how it is related to
the purchasing intentions of the buyers with corresponding factors. However, the present
study also focus on how is online shopping related to the purchasing decision of the
consumers and what are the factors to be considered related to the respondents
purchasing intentions.
unprecedented pace during the COVID-19 pandemic, forcing consumers to shop online.
The change in consumer behavior created a domino effect both for physical stores and e-
commerce platforms. With the impact on the said area, the study focused on Shopee’s big
online shopping events that make the platform the# 1 Online Shopping Application in the
Philippines as of 2020. The study empirically observed and analyzed how the factors
influenced users to participate and develop their purchase intentions, considering the
ongoing pandemic, allowing the researchers to identify the gaps in an online event. The
factors that were observed are Celebrity Endorsers & Social Media Influencers,
Advertising Appeal, Creative Sales Promotion/s, and Timing. The study used an online
16
survey questionnaire, allowing the researchers to gather quantitative data through Likert
Scale questions or statements that asked the respondents to answer based on their level of
agreement. The effectiveness of each factor and its influence on purchase intention were
revealed that creative sales promotions (offering free vouchers, providing promotional
codes, discount deals, etc.) to consumers and timing of events have a significant effect on
Shopee users’ purchase intention, which are ideal for marketers to use as tools to develop
However, Celebrity Endorsers & Social Media Influencers and Advertising Appeal are
may not be the ideal marketing tools or strategies to persuade consumers to buy, these
can be relevant when it comes to building brand image and increasing brand awareness.
The findings provided online businesses with insights to influence users’ purchase intent
The study of Bacay et al and the present study both focuses on what is the
relationship of online shopping to the purchasing intention of the consumers and the
factors that are related to them. However, the present study is not only focus on one
particular online shopping app and the tactics it uses to its buyers. The present study
concludes the consumers personal experience and factors related to their buying behavior.
consumers. A research model was built to focus on the role of trust and its impact on
inertia, loyalty, satisfaction of online consumers. 1,896 consumers in the United States
17
were surveyed using an instrument and structural equation model that yielded respectable
reliability and validity. It was discovered that certain sub-constructs of trust play an
inertia and satisfaction. The data showed that greater levels of institution-based trust
leads to greater levels of online shopping satisfaction using mobile devices. However, a
his/her loyalty toward shopping with an online vendor. This paper adds to the
understanding of online purchasing. Future researchers can refine the model and
applications .
The study of Almoroso and the present study both focus on the behavior of the
consumers towards online shopping and factors like trust that relates to satisfaction.
However the present study focus on what is the role of the online shopping itself to the
purchasing decision of the consumers and what are the variables that has an impact to
The local and foreign studies mentioned above are all significant to the current
study . There a lot of variables that could be observed within this studies. Such as online
not seen in the present study are worth considering to expand the understanding of both
Conceptual Framework
18
Online shopping was widely used by many people today because it was easy and
Online Shopping
The figure below (Figure 1) presents the two variables, online shopping with its
satisfaction
corresponding sub variables satisfaction, convenience, and characteristics and second
convenience and
variable which is purchasing decision.
characteristics
The researchers used PC model (predictor-criterion model) to present the relationship
between online shopping and purchasing decision of Grade 12 ABM students of TNHS.
Purchasing
Decision
19
Chapter 3
This chapter presents the research method used in the study, the locale and
respondents, the sampling method, the instrument for gathering data, data gathering
Research Design
This study used a quantitative method of research. Quantitative research was the
process of collecting and analyzing numerical data. It could be used to find patterns and
averages, make predictions, test causal relationships, and generalize results to wider
populations.
The descriptive survey method was used to describe online shopping and
purchasing decision. The researchers used descriptive design since the purpose of this
study was to describe the online shopping and purchasing decision of ABM Students.
Descriptive research design is a type of research design that aims to systematically obtain
helps answer the what, when, where, and how questions regarding the research problem
manipulating any of them. A correlation reflects the strength and/or direction of the
relationship between two or more variables. The direction of a correlation can be either
positive or negative.
21
Respondents
The respondents would consist of 185 Grade 12 ABM senior high school students
computed using Slovin's Formula based on 346 population with a 5% margin of error.
Stratified Random sampling had been used as the sampling technique. Stratified random
sampling is a probability sampling technique in which the total population is divided into
n = N / (1+Ne2)
N= 346 e= 5%
346/1+0.8675
= 346/ 1.8675
N = 185
Research Locale
The study was conducted in the largest public high school in Tarlac and the oldest
public high school in the Philippines, Tarlac National High School Main located in
The researchers choose TNHS as their research locale for the reason that it would
be much easier for them to conduct a survey since they were studying in the said school.
Research Instrument
This study utilized survey questionnaire (Appendix A). The survey was divided
into 2 parts, online shopping and purchasing decisions where online shopping was
The survey questionnaires were adapted from the study of Sultan (2011) in his
The first part was online shopping where the satisfaction and characteristics part
The convenience part was where the respondents will answer in a five point
Likert Scale ranging from Always to Never where 5 points signifies Always, 4 signifies
The second part was the purchasing decision where the respondents will also
answer in a five point Likert Scale ranging from Always to Never where 5 points
23
The researchers utilized Face validity for the study as it was the most fitted type
of validity for the instrument of the study. Face validity also known as logical, face
validity involves an analysis of whether the instrument was using a valid scale. The
procedure calls only for intuitive judgement. The researchers determines face validity by
looking at the features of the instrument. It includes the size of the font or typeface,
spacing size of the paper used and other necessary details that would not distract the
the research instrument. The researchers change and adjust the research instrument they
used to become suitable for their study. As the research instrument is adapted the
researcher asked 3 experts to validate their research instrument through a validation form
( Appendix D).
24
Upon securing consent from the research adviser to gather data, a permit to
conduct (Appendix C) was requested for approval from the Assistant Principal, CID.
Upon Approval, the researchers would collect data through paper and pen. The
researchers used Microsoft Excel during the computation that was based on the data
collected.
Ethical Consideration
The respondents of this study were the Grade 12- ABM students in Tarlac
National High School. Since the respondents came from various ages, those who were
considered minors who joined in the conduct of the study were asked to sign an informed
consent (pen and paper). Their parents also signed a parental consent form. Respondents
were thoroughly informed through the surveyed questionnaire on the purpose and
The respondents were free to ask questions about the study as the researchers
would indicate their email address. Permit to conduct the study would also be written for
instances where the researchers ask friends or relatives to float questionnaires in their
offices or schools.
Statistical Treatment
25
The data gathered from the study had beem subjected to statistical analysis using
To got the satisfaction of the respondents, frequency distribution count was used.
To got the convenience of the respondents, mean was used to measure the
responses on the five-point Likert Scale ranging from Always to Never where 5 points
To got the purchasing decision, mean had been used to measure the responses on
the five-point Likert scale ranging from Always to Never where 5 points signifies Always
computed using pearson correlation coefficient. The r value computes from the
percentage and frequency of the variables to attain the level of correlation. To test if the
level of correlation was more than or less than the p value or the person value. The r
26
value had been compute using the significance level of 0.05. All values that would
be .0001 or greater than point .0001 were considered to have a positive significance.
Chapter 4
This chapter presents the data gathered, the results of the statistical analysis done
and interpretation and analysis of findings. These are presented in tables following the
characteristics
27
1.1 Satisfaction
Table 1
Based on the table above, 132 or 71.4% of the respondents were satisfied and
happy with the product they bought online because the product they received had a good
quality . While 53 or 28.6% of the respondents answered that the offered product does
not exceed their expectation due to difference between the product that was advertised
online, in the description, or image online to the one that has been delivered.
Table 2
Table 2 show that out of 185 respondents, 130 or 70.3% respondents recieved a
accurate product as the one advertise online, that means the advertisement is honest,
28
effective and shows an accurate product. While 29.7% or 55 respondents disagree maybe
because they recieved a product that was far from the one that was advertise.
Table 3
Table 3 show that 163 or 88.1% respondents answer that online shopping saves
time since they don't need to go to the mall to buy something they need. They also don't
need to wait in a long line at any store even for small things. They can just sit at home
Table 4
Table 4 show that 92 or 49.7% respondents answer that their order doesn't arrive
exactly at the given time. Late deliveries may happen when it was Peak Season like
christmas and new year since a lot of people were ordering at the same time. Incorrect
address and severe weather conditions can also cause late deliveries.
29
Table 5
No 68 36.8%
Table 5 shows that out of 158 respondents, there were over 177 or 63.2% of the
respondents answered yes. This means that no problems were encountered during and
On the other hand, 68 respondents had experience problems during, after purchasing, and
purchasing. As well as the deliveries of the product, it may not be as accurate as the
1.2 Convenience
useful for students by reducing the amount of their work or time required to do
something
always.
30
Table 6
The statement, it is easy to choose and make comparison with other products
while shopping online, got the highest mean of 2.68 and a verbal description of almost
always. This means it was convenient for them to choose a product online since there
were a lot of choices to choose in terms of design, sizes, prices, etc., and they can easily
compare the product to the other shop with the help of people's review and ratings to the
product.
1.3 Characteristics
Table 7
No 98 53%
Total 185 100%
There are 98 or 53% respondents says that the product online doesn't have a better
quality, this shows that not every products online has a better quality. Thus, it can lead to
a customer decreased because product quality was important in online shop to help
maintain customer satisfaction and loyalty and reduce the risk of replacing faulty goods.
Table 8
Table 8 shows that, out of 185 respondents, 159 answered yes with a percentage
of 85.9%. This indicates that majority of the respondents answered yes, that products
online has many features to choose from such as the design, size or color.
Table 9
Characteristics of the Respondents
In table 9, it mentions the safety and security of shopping online. The results show
in the frequency part above, there are over 102 ABM students agreed, that they feel safe
and secure while shopping online. While the others 83 respndents disagreed. This means
that the respondents that answered no, they feel unsafe and insecure when shopping
online since their personal information may be not secured or closed to the public,
therefore they are skeptical about being safe and secure while shopping on the web.
Table 10
Characteristics of the Respondents
Based on the table above, 162 or 87.6% of the respondents agree that website
characteristics help them in buying the product they want, since the product information
were mentioned and well detailed, while 23 or 12.4% of the respondents disagree maybe
because the website characteristics was not accurate on giving details about the product.
decision had an overall mean of 1.48 with a verbal description of almost always.
Table 11
33
The statement, I canvas products in different store before purchasing it, got the
highest mean of 1.75 and a verbal description of almost always. This means that
canvassing was essential for students. It was manifested with their response which shows
that they always canvas in different stores before purchasing. Just like a typical buyer,
they canvas for products considering an affordable and good quality product.
The Pearson correlational coefficient was used to determine whether the null
hypothesis is accepted or rejected. It was also used to identify if there was a correlational
Table 12
The tallying of responses for sub-variables was shown in the table wherein the r
value was computed using the data analysis of microsoft excel. The result for satisfaction
that correlate with purchasing decision, the R Value was equivalent to .93. Therefore,
there was a very strong positive correlation between satisfaction and purchasing decision.
The result for convenience that correlate with purchasing decision, the R Value
was equivalent to .99. As a result, there was a very strong positive correlation between
The result for characteristics that correlate with purchasing decision, the R Value
was equivalent to .99. Consequently, there was a very strong positive correlation between
Moreover, to test if the level of correlation was more than or less than the p value
or the pearson value, the r value was computed using the significance level of 0.05 all
values that would be .0001 or greater than .0001 were considered to have a positive
Since the null hypothesis was rejected, it means there was a significant
The result of this study had a implication on the financial well-being and
online shopping of students of Tarlac National High School. As the level of their
purchasing decision was determined, indicators revealed that they canvass product before
purchasing it, since it also revealed that in online shopping, not all product has a good
quality.
Students, before purchasing a product online, always look for reviews and ratings
as well as the quality, details and information of the product before purchasing, to make
Parents, since nowadays there were a lot of house chores and paper works that
needed to do, they may not have time to shop for theirself and family. they may consider
to shop online since it was more convenient than the traditional shopping. Online
shopping can save time. They do not need to go outside and wait for a long line to
purchase a product. However they have to make sure to shop online wisely.
To the future researcher, who are planning to conduct the same quantitative study
related to online shopping and purchasing decision. This may serve as additional
Chapter 5
Summary of Findings
The findings presented in Table 1-5 shows the different factors of satisfaction.
Table 6 presented the different factors of convenience, while Table 7-10 present the
1.1 Satisfaction
For satisfaction, it has been determined that the offered product exceeded their
expectation and Online shopping saves their time with a percentage of 71.4% and 88.1%
respectively.
1.2 Convenience
The survey result indicated that, detail information is available while shopping
online and I can buy the product anytime 24 hours a day while shopping online has a
lowest mean of 2.5. While, the statement it is easy to choose and make comparison with
other products while shopping online, has the highest mean of 2.68. This means it was
convenient for the respondents to choose products online since there were a lot of choices
1.3 Characteristics
Product online has a lot of features to choose (e.g., design, size, color) got the
The statement before I buy something, I consider whether I can actually afford it
got the lowest mean of 1.18. While, the statement I canvas products in different store
38
before purchasing it, got the highest mean of 1.75 and a verbal description of almost
always. This means that canvassing was essential for students especially when they're on
online shopping and purchasing decisions of students. As shown in the table, the result
indicate that there is a significant relationship between these two variables. This would
influence the seller of online shop to do better with their product and services to satisfy
Conclusion
Based on the data gathered, the students find online shopping more convenient
than the traditional shopping. It shows in the findings that the majority of the respondents
purchasing decision was influenced by the advantages of online shopping. Majority of the
students were satisfied and happy with the product they bought online because it arrived
at the given time and in a good quality. Based on their responses, online shopping saves
their time because they do not have to go in the physical store, instead they just have to
search it online and make a purchase. As you can see in the findings, canvassing was
essential for students. It was manifested with their response which shows that they canvas
in different online shops/stores before purchasing a product just to make sure that they
It can also be concluded that there was a significant relationship between online
Recommendations
results,conclusions,and findings,
1. Online sellers should put accurate images on online sites to avoid fraud and
2. Respondents should consider matters that affects the delivery time of their product as
some things may not always go as planned. also the sellers should inform their customers
3. Online sellers should provide a good quality product just like what they show on their
product advertisement, since consumer trusted their shop that they will receive a product
4. To the future researchers that were planning to conduct the same study, you should
know that the purpose of this research was to determine about the relationship between
BIBLIOGRAPHY
Emerald Insight
https://dergipark.org.tr/en/pub/ijere/article/432350
41
Jordan https://doi.org/10.13106/jafeb.2021.vol8.no5.0455
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=benefits+%2B+onl
ine+shopping+%2B+purchasing+decisions&btnG=#d=gs_qabs&t=16776653998
13&u=%23p%3DuPTxcMTR6qMJ
https://www.tandfonline.com/doi/full/10.1080/23311975.2019.1699283
Park and Kim (n.d.) Identifying key factors affecting consumer purchase behavior in an
hl=en&as_sdt=0%2C5&q=benefits+%2B+onl ine+shopping+
%2B+purchasing+decisions&btnG=#d=gs_qabs&t=16776654312 95&u=%23p
%3DnAx_GRHE-hkJ
Parsad ,. at el ( 2017) Effects of Online Shopping Values and Website Cues on Purchase
Indonesiahttps://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=online+s
hopping+purchasing+decisions&oq=#d=gs_qabs&t=1677652274448&u=
%23p% 3D5Hrfsm
42
Appendix A
SURVEY QUESTIONNAIRE
Dear Respondent,
Lovely Jaime, Rogie Mae Morales, Cristine Nacional,Nicole May Pineda, Sarah Jane
43
Salas, and Johanna Mikhaela Torres are Senior High School students of Tarlac National
Online Shopping and Purchasing Decision of ABM Students of Tarlac National High
School”, and we humbly ask for your valuable assistance by providing us with the
Shopping and Purchaing Desicion of the Students, The data collected will be used solely
for the purpose of the study, Therefore, the objective responses for the question will help
in coming out with a good idea of the problem,and the possible recommendations to the
Section:_________________________________
5 4 3 2 1
Descriptive Statement Always Almost Sometime Rarely Never
Always s
1. I get on-time delivery by
shopping online.
2. Detail information is
available while shopping
online.
3. I can buy the product
anytime 24 hours a day
while shopping online.
4. It is easy to choose and
make comparison with other
products while shopping
online.
45
C. Characteristics
5 4 3 2 1
Descriptive Statement Always Almost Sometime Rarely Never
Always s
1. Before I buy something, I
consider whether I can
actually afford it.
2.I canvas products in
different store before I
purchase it.
Appendix B
TABLE OF CONSTRUCT
Appendix C
PERMIT TO CONDUCT
Dear Sir,
Thank you and we are hoping that this request would merit your approval.
Respectfully yours,
Noted:
Approved:
48
Appendix D
(QUANTITATIVE RESEARCH)
Name of Validator:
Field of Expertise:
Nature of Work:
Direction: This tool asks for your evaluation of the questionnaire to be used in the data
gathering for the research study entitled “Online Shopping and Purchasing Decision of
Student of Tarlac National High School (TNHS)” to establish its validity. May we
request for your honest assessment using the criteria stated below.
5 Very high valid The questionnaire is valid and can provide unbiased
data for the investigation, allowing 0-5% error.
1 Not valid at all The questionnaire is valid and can provide unbiased
data for the investigation, allowing 21-25% error.
49
Indicators 5 4 3 2 1
Appendix D
(QUANTITATIVE RESEARCH)
Name of Validator:
Field of Expertise:
Nature of Work:
Direction: This tool asks for your evaluation of the questionnaire to be used in the data
gathering for the research study entitled “Online Shopping and Purchasing Decision of
Student of Tarlac National High School (TNHS)” to establish its validity. May we
request for your honest assessment using the criteria stated below.
5 Very high valid The questionnaire is valid and can provide unbiased
data for the investigation, allowing 0-5% error.
1 Not valid at all The questionnaire is valid and can provide unbiased
data for the investigation, allowing 21-25% error.
51
Indicators 5 4 3 2 1
Appendix D
(QUANTITATIVE RESEARCH)
Name of Validator:
Field of Expertise:
Nature of Work:
Direction: This tool asks for your evaluation of the questionnaire to be used in the data
gathering for the research study entitled “Online Shopping and Purchasing Decision of
Student of Tarlac National High School (TNHS)” to establish its validity. May we
request for your honest assessment using the criteria stated below.
5 Very high valid The questionnaire is valid and can provide unbiased
data for the investigation, allowing 0-5% error.
1 Not valid at all The questionnaire is valid and can provide unbiased
data for the investigation, allowing 21-25% error.
53
Indicators 5 4 3 2 1
Appendix E
Dear Ma’am/sir,
First, I would like to say good day, this is Rogie Mae Morales together with
Sophia Angcao, Edda Buenaflor, Crizzelle Anne Bustamante, Lovely Jaime, Cristine
Nacional, Nicole May Pineda, Sarah Jane Salas, and Johanna Mikhaela Torres. We are
12-ABM students from Tarlac National High School-Main, and we are currently
Purchasing Decision of ABM Students of Tarlac Naional High School (TNHS)” as part
of our requirements. I'd like to request Muhammad Umar Sultan permission to use the
use this for our research study, and we will not sell it or use it to generate curriculum
activities. In addition, we will make sure that all copies of your research paper are
marked with proper citations. We appreciate your time reading this letter, please don't
hesitate to contact us with any questions or comments you may have after reading this
Respectfully yours,
CURRICULUM VITAE
SOPHIA R. ANGCAO
09656893862| angcaosophie@gmail.com
San Agustin, Murcia Concepcion, Tarlac City
PERSONAL INFORMATION
Birthday: January 31, 2005
Birthplace: Amadeo
Religion: Roman Catholic
Blood Type:
Height: 4’10
Weight:
Civil Status: Single
Mother’s Name: Shirley B. Romano Contact No. 09125725366
Occupation: Housewife
Father’s Name: Dennis B. Angcao Contact No. 09475057809
Occupation: Farm Supervisor
Guardian: Shirley B. Romano Contact No. 09125725366
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Sebastian Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
57
SOPHIA R. ANGCAO
CURRICULUM VITAE
EDDA C. BUENAFLOR
09468517100 | eddaangelinebuenaflor@gmail.com
462 Balimbing St. SapangTagalog, Tarlac City
PERSONAL INFORMATION
Birthday: January 05, 2005
Birthplace: Quezon City
Religion: Roman Catholic
Blood Type: O+
Height: 5’4
Weight: 53
Civil Status: Single
Mother’s Name: Vivian D. Concepcion Contact No. 09153696730
Occupation: Housewife
Father’s Name: Eduardo D. Buenaflor Contact No. 09568375846
Occupation: Reporter
Guardian: Vivian D. Conception Contact No. 09153696730
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Sebastian Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
58
EDDA C. BUENAFLOR
CURRICULUM VITAE
09079883403| crizzelleb@gmail.com
Brgy. Sinait Tarlac City, Tarlac
PERSONAL INFORMATION
Birthday: February 23, 2005
Birthplace: Tarlac City, Tarlac
Religion: Roman Catholic
Blood Type:
Height: 5'1
Weight: 48
Civil Status: Single
Mather's Name: Josephine T. Bustamante Contact No. 09467045398
Occupation: Housewife
Father's Name: Isagani H. Bustamante Contact No. 09635113038
Occupation: Foreman
Guardian: Josephine T. Bustamante Contact No. 09467045398
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : Sinait Integrated School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
59
CURRICULUM VITAE
LOVELY T. JAIME
09079908360 | lovelyjaime143@gmail.com
Blk. 4 Rosal St. Brgy. Dalayap, Tarlac City
PERSONAL INFORMATION
Birthday: September 17, 2004
Birthplace: Tarlac, Tarlac City
Religion: Methodits
Blood Type: B
Height: 5’1
Weight: 65
Civil Status: Single
Mother’s Name: Elena T. Jaime Contact No. 09517522470
Occupation: Housewife
Father’s Name: Elmer A. Jaime Contact No.
Occupation:
Guardian: Elena T. Jaime Contact No. 09517522470
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : Dalayap Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
LOVELY T. JAIME
CURRICULUM VITAE
PERSONAL INFORMATION
Birthday: December 20, 2004
Birthplace: Tarlac, Tarlac City
Religion: Iglesia ni Cristo
Blood Type: O
Height: 5’4
Weight: 41
Civil Status: Single
Mother’s Name: Virginia Pulido Contact No.
Occupation: OFW
Father’s Name: Ronald Morales Contact No.
Occupation: Driver
Guardian: Lucky Joy Morales Contact No.
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : Tarlac West Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
61
CURRICULUM VITAE
CRISTINE R. NACIONAL
09510141570 | nacional435@gmail.com
Zafito St. San Nicolas, Tarlac City
PERSONAL INFORMATION
Birthday: April 17, 2005
Birthplace: Tarlac, Tarlac City
Religion: Roman Catholic
Blood Type:
Height: 5’3
Weight: 46
Civil Status: Single
Mother’s Name: Analiza R. Nacional Contact No. 09854761802
Occupation: Housewife
Father’s Name: Edwin D. Nacional Contact No. 09704752237
Occupation: Vendor
Guardian:Analiza R. Nacional Contact No. 09854761802
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Nicolas Elemetary School
Inclusive Dates : 20210-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
CRISTINE R. NACIONAL
62
CURRICULUM VITAE
PERSONAL INFORMATION
Birthday: September 03, 2005
Birthplace: Tarlac, Tarlac City
Religion: Iglesia ni Cristo
Blood Type: B+
Height: 5’1
Weight: 59
Civil Status: Single
Mother’s Name: Nice Pineda Contact No. 09815414317
Occupation: Line Leader / Sewear
Father’s Name: Jocson Pineda Contact No.
Occupation: Diolazo Printing Press
Guardian:Nove Pineda Contact No. 09815414317
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Nicolas Elemetary School
Inclusive Dates : 20210-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
CURRICULUM VITAE
PERSONAL INFORMATION
Birthday: August 30, 2005
Birthplace: Tarlac City
Religion: Roman Catholic
Blood Type: B
Height: 5’4
Weight: 52
Civil Status: Single
Mother’s Name:Jesusa Salas Contact No. 09096185814
Occupation: Canteen Worker
Father’s Name: Fernando Salas Contact No. 09485106567
Occupation: Driver
Guardian: Jesusa Salas Contact No. 09096185814
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Isidro Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
CURRICULUM VITAE
PERSONAL INFORMATION
Birthday: October 12, 2004
Birthplace: Tarlac City, Tarlac
Religion: Roman Catholic
Blood Type: A+
Height: 4’11
Weight: 47
Civil Status: Single
Mother’s Name:Michelle F. Torres Contact No. 09500795038
Occupation: Self-employed
Father’s Name: Bertrand A. Torres Contact No. 09500795038
Occupation: Engineer
Guardian: Michelle F. Torres Contact No. 09500795038
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : New Christian Academy
Inclusive Dates : 2010-2017
Honors Received : n/a
I certify that the following information are true and expresses in the best of my ability.
SIMILARITY INDEX