III Research Paper ILLUMINATI Smith

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ONLINE SHOPPING AND PURCHASING DECISION OF ABM STUDENTS OF

TARLAC NATIONAL HIGH SCHOOL (TNHS)
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A Quantitative Research Presented to
MS. EMMA CONCEPCION V. ESPINO
12-Smith
Accountancy, Business and Management
Senior High School
Tarlac National High School
Macabulos Drive, San Roque, Tarlac City
_____________
In Partial Fulfillment
of the Requirements for the Subject
Inquiries, Investigations and Immersion
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ILLUMINATI
Sophia R. Angcao
Edda C. Buenaflor
Crizzelle Anne T. Bustamante
Lovely T. Jaime
Rogie Mae P. Morales
Cristine R. Nacional
Nicole May A. Pineda
Sarah Jane C. Salas
Johanna Mikhaela F. Torres
June 2023
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APPROVAL SHEET
This research paper of SOPHIA R. ANGCAO, EDDA C. BUENAFLOR, CRIZELLE
ANNE T. BUSTAMANTE, LOVELY T. JAIME, ROGIE MAE P. MORALES,
CRISTINE R. NACIONAL, NICOLE MAY A. PINEDA, SARAH JANE C. SALAS,
and JOHANNA MIKHAELA F. TORRES entitled “ ONLINE SHOPPING AND
PURCHASING DECISION OF ABM STTUDENTS OF TARLAC NATIONAL
HIGH SCHOOL (TNHS)” which was prepared and submitted in partial fulfillment of
the requirements for the Senior High School Academic Track ABM Strand had been
examined and recommended for acceptance and approval.
EMMA CONCEPCION V. ESPINO
Inquiries, Investigation and Immersion Teacher
Accepted and approved in partial fulfillment of the requirements for the Senior High
School Academic Track ABM Strand Applied Subject Inquiries, Investigation and
Immersion.
MARK ANTHONY C. PIMENTEL PhD
Assistant Principal II
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ABSTRACT
This study aims to investigate whether online shopping had a significant impact
on purchasing decision among the respondents. This study used quantitative research
method. The population of this research study were the Accountancy, Business and
Management (ABM) students of Tarlac National High School-Main consisting of 346
students and sampling of 185 students based on Slovin's formula. The study had been
conducted with the help of the descriptive and correlational survey method. The data
were collected through survey questionnaires which is an adapted questionnaire. The
findings indicates that online shopping had a significant relationship on the purchasing
decision of the respondents. This was because majority of the respondents admitted that
they find online shopping more convenient than the traditional one. According to the
respondents responses, it's easier to shop online because they do not have to go in
physical store, they just have to browse online and choose the best product. It will save
their time and effort.

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ACKNOWLEDGEMENT
The researcher would like to thank the following individuals who had shared their
knowledge, time and efforts to guide the researchers.
First and foremost, praises and glory to Almighty God for his love, guidance and
blessings to the researchers as well as giving them courage, intelligence, determination
and inner strength for them to accomplish and perform his great endeavor;
Parents, their family, for the joy, love, inspiration, their spiritual and financial
support, and all the encouragement they gave;
To their research adviser, Ms. Emma Concepcion V. Espino for her constant
supervision from the very start up to accomplishment of the study. Her technical advice
and encouragement was essential to the completion of his study. Along with that, her
understanding and way of thinking had provided the researchers with a good basis for the
present and future knowledge;
To the friends of the researchers who support them in the time of struggles and
sharing different thoughts to help in brainstorming and also, for their humors that cheers
them up amidst the busy days. The researcher’s earnest appreciation also goes to all
people who gave willingly helped them out with the best their abilities;
To they research survey questionnaire validator, Mrs. Ernalyn C. Panta, Mrs.
Janet S. Aguas and Mrs. Debora C. Viray, for sharing their time and effort in validating
the survey questionnaire, without the help of validator,the completion of this study would
not be possible.
To their assistant principal, Dr. Mark Anthony C. Pimentel, for allowing the
researchers the opportunity to conduct their research study.

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To the respondents, Grade 12-ABM Students, for making a time in answering
the pen and paper survey questionnaire despite of tight schedule.
To those who was not mentioned, bit in some ways, provided us with the help we
needed, thank you so much.
~ The Researchers
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DEDICATION
This study is dedicated to the following;
Our Family,
Friends,
Inquiries, Investigation and Immersion Teacher,
Grade 12 - ABM S.Y. 2022 - 2023,
And
The Almighty Father
“What we work on today, others will first think of tomorrow.”
- Alan Perlis
~ The Researchers
TABLE OF CONTENTS
TITLE PAGE……………………………………………………………….…………… i
APPROVAL SHEET……………………………………………………………….…....ii
ABSTRACT……………………………………………………………….…………….iii
vii
ACKNOWLEDGEMENT……………………………………………………..….…... iv
DEDICATION……………………………………………………………….……….....vi
TABLE OF CONTENTS………………………………………………………….…...vii
LIST OF TABLES……………………………………………………...………….…... x
LIST OF FIGURES ………………………………………………………………..…..xi
Chapter 1 THE PROBLEM AND ITS BACKROUND……………………………... 1
Introduction…………………………………………………………………….. 1
Statement of the Problem……………………………………………………….. 4
Hypothesis……………………………………………………………….……... 4
Scope and Delimitation…………………………………………………..…..…..4
Significance of the Study……………………………………………………….. 5
Definition of Terms………………………………………………………………5
Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIE……………….7
Related Literature……………………………………………………..………….7
Related Studies………………………………………………………….……….10
Foreign……………………………………………………………….…..10
Local……………………………………………………………………..13
Conceptual Framework…………………………………………………………..16
Paradigm of the Study……………………………………………………………17
Chapter 3 METHODS OF STUDY AND SOURCE OF DATA…………………….18
Research Design…………………………………………………………………18
Respondents……………………………………………………………………...19
Research Locale………………………………………………………………….19
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Research Instrument…………………………………………………………….. 20
Validity and Reliability of Research Instrument………………………………...21
Methods of Gathering Data………………………………………………………21
Ethical Considerations…………………………………………………………...22
Statistical Treatment…………………………………………………………….22
Chapter 4 PRESENTATION, ANALYSIS AND INTERPRETATION
OF DATA 24
1. Description of Online Shopping of Students ……………………………………24
1.1 Satisfaction…………………………………………………………………. .24
1.2 Convenience……………………………………………………………….…27
1.3 Cgaracteristics………………………………………………………………..28
2. Description of Purchasing Decision of Students…………………………….… 30
3. Relationship between Online Shopping and Purchasing Decision
of Students………………………………………………………………………….32
Chapter 5 SUMMARY OF FINDING, CONCLUSION AND
RECOMMENDATION………………………………………………………………...34
Summary of Findings
1. Online Shopping of the Students………………………………………………34
2. Purchasing Decision of the Students…………………………………………. 35
3. Relationship between Online Shopping and Purchasing Decision
of Students…………………………………………………………………...35
Conclusions………………………………………………………………………35
Recommendations………………………………………………………………..36
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BIBLIOGRAPHY………………………………………………………………………38
APPENDICES
Appendix A Survey Questionnaire………………………………………….….. 40
Appendix B Table of Construct………………………………………………….43
Appendix C Permit to Conduct Study………………………………………….. 44
Appendix D Validation Form ……………………………………………………45
Appendix E Letter / Email to Author…………………………………………….51
CURRUCULIM VITAE………………………………………………………………..53
PLAGIARISM SCAN REPORT………………………………………………………73

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LIST OF TABLES
Table 1 Satisfaction of the Respondents…………………………………………………24
Table 3 Satisfaction of the Respondent………………………………………………….25
Table 6 Convenience of the Respondents………………………………………………..27
Table 7 Characteristics of the Respondents……………………………………………...28
Table 8 Characteristics of the Respondents……………………………………………...28
Table 9 Characteristics of the Respondents……………………………………………..29
Table 10 Characteristics of the Respondent..……………………………………………29
Table 11 Purchasing Decision of the Respondent……………………………………… 30
Table 12 Pearson Correlational Coefficient…………………………………………..….31

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LIST OF FIGURES
Figure 1 Paradigm of the Study………………………………………………………….17
Figure 2 Geographical Location…………………………………………………………20

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Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
Online shopping is the easy solution for busy life in today’s world. In the past
decade, there has been a massive change in the way of customer’s shop. Despite
consumers’ continuing to buy from a physical store, the users or buyers feel it is very
convenient to shop online. Online shopping saves crucial time for modern people because
they get so busy that they cannot or unwilling to spend much time shopping. Through
online shopping everyone can buy faster, have more alternatives and can order various
products or services with lower price.
Online shopping has become a popular way of shopping for consumers. This new
innovation for shopping not only brings a great number and variety of merchandise to
potential consumers, but also offers numerous business activities and a huge market.
Social media is no longer known only as a media that facilitates its users to present
themselves on the internet but also as a medium to sell some products to consumers
known as an online shop. Because of the numerous advantages and benefits, more people
say that they prefer online shopping over conventional shopping these days (Singh &
Kashyap, 2007).
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Online shopping or marketing via the internet is the use of technology (internet)
for better marketing production. The Indonesia e-Commerce Report published its
Statistical Report on E-commerce Development in Indonesia in April 2017 that the
number of Internet users in Indonesia was 132 million in 2017 and the popularity rate
was 10.5%. The data shows that almost half of the netizen in Indonesia access the web
via smartphones. Most of the shoppers are female, the most popular items to buy are
usually clothing (67.1%) followed by shoes (20.2%) and bags (20.0%) (Intelligence,
2018). The increasing number and organizations are paving the way for business
opportunities on the Internet, according to Liao & Cheung (2001), the statistics above
indicate the growth in the field of internet shopping. With this developing field of
shopping, many researchers are interested in studying what actually motivates consumers
to shop online.
From the latest statistics of e-commerce websites in the Philippines, Shopee has
taken first place, with Lazada coming in second and Amazon third. Even though the most
viewed e-commerce store in the Philippines is Shopee, Lazada is close behind. Carousell
ranks as the fourth most popular e-commerce store in the Philippines, with Alibaba being
the 5th. This is from present data over the last 30 days and is regularly updated.
Therefore, this list would likely change from previous historical data about e-commerce
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in the Philippines. Both Lazada & Shopee are continuously battling to be the Philippines’
#1
E-commerce store. This has many advantages for online sellers and the general public as
competition gives alternative options for both sellers and consumers.
In Tarlac city online shopping has been a way of buying products that are not
available in the area and has been a habit of many people to buy by the use of online
shopping apps. This enables them to purchase anything they want without going outside
their homes and anytime they want. There is a lot of delivery riders such as J&T express,
Ninja van, Lex ph, etc. showing now in Tarlac City for the reason that a lot of people
nowadays got addicted to online shopping, sometimes checking out of their items in their
cart is the way to make themselves happy.
This study aims to establish the relationship of online shopping and purchasing
decisions of grade 12 Accountancy, Business, and Management (ABM) students of
Tarlac National High School (TNHS). The researchers intend to understand the
effectiveness of purchasing decisions in assisting the e-commerce to cultivate and induce
an innovative name in the community. The adolescents' perception can have an impact on
how online businesses develop, execute and assess their e-webs. The rationale behind the
study is to furnish a transparent and objective perspective of what online shopping is, and
how it can be utilized for appropriate development of both entities and populations alike.
Being able to understand the relationship of online shopping that dictate the
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purchasing decision of the students is what the researchers are trying to uphold. Hence,
the conduct of the study.
Statement of the Problem
This study would determine the relationship of online shopping and purchasing
decision of ABM students in TNHS.
Specifically, the researchers would like to answer the following questions.
1.How is online shopping described in terms of:
1.1. satisfaction,
1.2. convenience, and
1.3. characteristics?
2. How is purchasing decision described?
3.Is there a significant relationship between online shopping and purchasing decision of
students?
Hypothesis
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Ho: There is no significant relationship between online shopping and purchasing
decision of students.
Scope and Delimitation
This study determined the online shopping and purchasing decision of 185 grade
12-ABM students of Tarlac National High School Main in terms of satisfaction,
convenience, and characteristics. It also described the relationship of online shopping and
purchasing decision.
Students who were studying in the said school as of third quarter, school year
2022-2023 were the respondents of the study.
Significance of the Study
This study may have a valuable contribution to the following:
Students, This research paper aims to help them understand and learn about
online shopping.
Parents, We aim to help their children deal and guide them with their purchasing
decisions.
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Teachers, This would benefit them to be successful in educating themselves and
their students in regards to online shopping and purchasing decisions.
Academicians, This research paper may be used as a reference material.
Future Researchers, This study seeks to serve as a guide for further research
opportunities for future researchers who wish to conduct the same quantitative study
related to the online shopping and purchasing decision of students.
To Business owners, This study would help them in understanding their
customers purchasing decisions, as well as their needs, wants and desires.
To the Community, This study would serve to help the community to explore the
topic concerning online shopping on purchasing decisions. This study would also help
them to broaden their knowledge about how online
shopping affects the purchasing decision of ABM students.
Definition of Terms
For the better understanding of the readers, the following words are defined
operationally:
Business. In this study, it was defined as an activity of selling goods and services in
exchange for money.
Characteristics. In this study, it was defined as special qualities or traits of online
shopping
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Convenience. In this study, it was defined as a situation that makes something easy or
useful for students by reducing the amount of their work or time required to do
something.
Online Shopping. In this study, it was defined as a form of electronic commerce that
allows students to directly buy goods or services from a seller over the Internet using a
web browser or a mobile app.
Satisfaction. In this study, it was defined as the student's pleasure response when the
product meets or does not meet their desires and wants.
Purchasing Decision. In this study, it was defined as the ability of consumer to value
their money through affordability, durability, and canvassing of product before
purchasing
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Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter will presents the literature and studies reviewed by the researchers
that are viewed as relevant and will greatly contribute to the study. Furthermore, this
chapter will also present the conceptual framework of the research.
Related Literature
Online shopping is a way of purchasing products and services, becoming a
popular medium in the world of the Internet. With its development, the Internet has
begun to provide consumers with a range of information and options for comparing
products, features, and prices. Also, it offers several variants of purchasing the desired
products from different suppliers. Online shopping satisfies modern consumers looking
for convenience and speed (Katawetawaraks & Wang, 2014).
Online shopping has obtained a very important position in the 21 st century as
most of the people are busy, loaded with hectic schedules. In such a situation online
shopping became the easiest and most suitable mode for their shopping. The Internet has
changed the way of consumer's store, and has rapidly developed into a global perspective.
An online shop arouses the physical similarity of buying products as well as services
from internet shops and this process of shopping is called business-to-consumer online
shopping.
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Online shopping provides more information and alternatives to customers about
products and price comparisons, as well as providing convenience and simplicity in
finding something online. It has been proven also to give more satisfaction to modern
consumers with regard to convenience and saving time (Butler & Dan Peppard,2013).
Convenience is the backbone of e-commerce and a huge reason that online
shopping has boomed over the last few years. Shopping online offers the convenience of
purchasing items when and where it suits you, via a payment method of your choice
while also having your item delivered via a method that suits you.
For students, Online Shopping is a convenient way for their busy lifestyle of
studying and working. Students do not always have time to visit physical stores, which
makes online shopping more convenient. It also means they can find a variety of brands
online that are not available in other physical stores.
According to Warayuanti (2015), modern activities limit the way of shopping.
Using Internet technology, online shopping appeared as a new phenomenon. Available
online shopping sites are often used by buyers to shop necessary things. It is believed that
online shopping saves buyers time, expense, and effort.
Purchasing decision-making processes can be described as the phases that
consumers go through in making a final purchase decision (Basil et al., 2013).
Purchasing decisions involves a sequence of choices formed by a consumer
before making a purchase which starts once he/she has a willingness to fulfill a need. The
consumer should reach a decision with regard to the place of purchasing, the desired
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brand, model, purchase quantity, time to buy, amount of money to be spent and the
method of payment. These decisions can be influenced by marketers by providing
information about their products or services that may inform the consumer's assessment
process.
Buying online still needs to consider a lot of factors. First, price is still the most
sensitive factor for consumers in online shopping. Only when online goods have a greater
price advantage compared with the traditional market will consumers be inclined to
choose online shopping. Second, risks are factors that need to be considered, mainly
including payment risks and privacy risks. Because online shopping usually has to carry
on the membership registration, and through online payment and other forms to buy
goods. It usually needs to pay in advance to receive goods. As a result, consumers will
worry about their personal information being maliciously stolen, or the risk of account
password theft due to Trojan horses and other viruses. Third, trust including the trust of
product information on the network and the trust of various promises made by enterprises
is another factor. The fourth factor is delivery time and cost. When shopping online, the
goods must be sent by the post office or express company, so the buyer not only has to
bear the transportation expense but also has to wait for several days to receive the goods
purchased (Han, 2021).
Online consumers often compare the actual properties of the product they feel
with the expectation of the product to judge the correctness of their purchase decisions
and guide the next purchase. If the product performance exceeds expectations, consumers
will feel very satisfied; If the actual performance of the product is roughly in line with the
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expectations, the consumer will feel basically satisfied; If the performance of the product
does not meet expectations, consumers will feel disappointed and dissatisfied. Moreover,
consumers tend to talk about their feelings to their relatives and friends around them,
which further expands the influence of online consumers’ post purchase feelings. When
consumers post relevant comments through various channels such as online forums, QQ
groups, virtual communities, blogs, etc., it will even affect the purchase decision behavior
of strangers. And the major factors that influence consumer post-purchase satisfaction
can be attributed to the following four points. The first point is corporate image and
commitment. Generally speaking, an enterprise with a good corporate image and
commitment will have high expectations from customers. Therefore, online retailers must
act according to their capabilities when making relevant promises, otherwise it is easy to
make consumers feel disappointed and reduce their satisfaction. The second point is
consumption experience, a kind of overall feeling of consumers in the process of online
buying, including the perception of some services provided by network performance
merchants, etc. A positive consumption experience will further enhance the satisfaction
of consumers. The third point is after-sales service. Whether the return process is
convenient, quick and thoughtful will affect customers’ evaluation of purchasing. The
last point is safety and reliability. As mentioned above, customers’ consideration of
website security performance is an important factor hindering consumers from online
shopping. Therefore, most consumers do not have high requirements for it. When
enterprises strengthen their security system to reduce customers’ risk perception,
customer satisfaction will be greatly improved (Han, 2021).
Related Study
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Foreign
At present, digital marketing has a more extensive scope to grow their business in
the future because customers are much more satisfied with doing online shopping and
find digital marketing much safer than traditional marketing (Alzyoud, 2018).
Alzyoud's study and the present study both focus on online shopping. However,
the former study discusses why online shopping is much better than traditional shopping
while the latter study will focus on how online shopping affects the purchasing decision
of the respondents.
Online shopping is more preferred by youth, as during festival and holiday season
online retailers give ample offers and discounts, which increases the online traffic to a
great extent (Karthikeyan, 2016). Moreover, services like free shipping, cash on delivery,
exchange and returns are also luring customers towards online purchases.
Karthikeyan study and the present study both agreed that the online shopping is
helpful nowadays, and it is more preferred by youth. However, The former study talk
about the relationship of online shopping and purchasing decisions since a lot of people
nowadays prefer to shop online than going outside however the latter study talk about
how useful online shopping is.
While making online purchase, customers cannot see, touch, feel, smell or try the
products that they want to purchase (Al-Debei et al., 2015). Due to which product is
difficult to examine, and it becomes hard for customers to make purchase decisions.
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Al-Debei et al., and the study of the present are both focus on purchase decision.
However, the former discuss how purchasing decision is happening while the latter is
focus on how online shopping affects in purchasing decision of the student.
Factors like variety, quick service and discounted prices, feedback from previous
customers make customers prefer online shopping over traditional shopping
(Jayasubramanian et al., 2015).
Jayasubramanian et al's study and the present study both focus on online
shopping. However, the former study discuss the factors why customers prefer online
shopping over traditional shopping while the latter study will focus on how online
shopping affects the purchasing decision of the respondents.
Consumers perceive the internet as an unsecured channel to share their personal
information like emails, phone and mailing address, debit card or credit card numbers,
etc. because of the possibility of misuse of that information by other vendors or any other
person (Lim & Yazdanifard, 2014).
Lim and Yazdanifards study and the present study both focus on online shopping.
However, the former discuss about unsecured channel to share their personal information
while the latter is focus on how online shopping affects in purchasing decision of the
students.
In Kenya, a previous study conducted in Nairobi County revealed that some of
the reasons for adoption of online shopping include time saving, easy comparison of
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alternative products, fairer prices of online goods, expert/user review of products and
access to a market without borders (Ngugi, 2014).
Ngugi’s study and the present study both focus on online shopping. However, the
former study discuss about the advantages of online shopping while the latter study will
focus on how online shopping affects the purchasing decision of the respondents.
Online shopping experience is negatively related to perceptions of product and
financial risks associated with online shopping regardless of product category. Perceived
risks associated with online shopping negatively influence online purchase intention and
behavior (Dai et al., 2014).
Dai’s and the present study both talking about the risk of ur financial, if u bought
things through online.However, The former study talk about the negative experiences of
consumers and the financial risk associated with online shopping while the latter study
talk about the online shopping and the risk if u purchase through online.
Local
With a significant share of the Philippine population going online, online
shopping has become an emerging trend. As the number of online shopping transactions
increases daily, it has become increasingly important to understand the barriers that
hinder the market. Despite its importance, current literature considers buyers'
perspectives with limited insights on the sellers' perceptions. Understanding the sellers'
point of view provides a holistic analysis of these barriers for better practical insights. As
a case in point, with the Philippines, this study attempts to identify the barriers of online
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shopping and their interrelationships, both from the sellers' and buyers' perspectives,
using interpretive structural modelling and MICMAC analysis. Findings show that
internet connection and the need for the product's sensory experience are highly relevant
barriers to the sellers. On the other hand, buyers emphasized the need for the product's
sensory experience than the rest of the barriers. The managerial implications of these
findings are discussed (Guerrero et al., 2023)
The study of Guerrero et al. and the present study both focus on understanding not
only the online shopping matter but also the buyer’s point of view and how it is related to
the purchasing intentions of the buyers with corresponding factors. However, the present
study also focus on how is online shopping related to the purchasing decision of the
consumers and what are the factors to be considered related to the respondents
purchasing intentions.
The growth of E-Commerce in the Philippines has shifted dramatically at an
unprecedented pace during the COVID-19 pandemic, forcing consumers to shop online.
The change in consumer behavior created a domino effect both for physical stores and e-
commerce platforms. With the impact on the said area, the study focused on Shopee’s big
online shopping events that make the platform the# 1 Online Shopping Application in the
Philippines as of 2020. The study empirically observed and analyzed how the factors
influenced users to participate and develop their purchase intentions, considering the
ongoing pandemic, allowing the researchers to identify the gaps in an online event. The
factors that were observed are Celebrity Endorsers & Social Media Influencers,
Advertising Appeal, Creative Sales Promotion/s, and Timing. The study used an online
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survey questionnaire, allowing the researchers to gather quantitative data through Likert
Scale questions or statements that asked the respondents to answer based on their level of
agreement. The effectiveness of each factor and its influence on purchase intention were
determined by performing Descriptive Statistics and Regression Analysis as it was
revealed that creative sales promotions (offering free vouchers, providing promotional
codes, discount deals, etc.) to consumers and timing of events have a significant effect on
Shopee users’ purchase intention, which are ideal for marketers to use as tools to develop
effective marketing strategies to attract and persuade consumers to purchase products.
However, Celebrity Endorsers & Social Media Influencers and Advertising Appeal are
not significant or have no influence on online shoppers’ intention to purchase. As these
may not be the ideal marketing tools or strategies to persuade consumers to buy, these
can be relevant when it comes to building brand image and increasing brand awareness.
The findings provided online businesses with insights to influence users’ purchase intent
during online shopping event sales (Bacay et al., 2022).
The study of Bacay et al and the present study both focuses on what is the
relationship of online shopping to the purchasing intention of the consumers and the
factors that are related to them. However, the present study is not only focus on one
particular online shopping app and the tactics it uses to its buyers. The present study
concludes the consumers personal experience and factors related to their buying behavior.
Almoroso (2015), develops a research model that examines online purchasing by
consumers. A research model was built to focus on the role of trust and its impact on
inertia, loyalty, satisfaction of online consumers. 1,896 consumers in the United States
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were surveyed using an instrument and structural equation model that yielded respectable
reliability and validity. It was discovered that certain sub-constructs of trust play an
important role in influencing consumers' behavioral intention toward online shopping.
Both institution-based trust and structural assurances-based trust positively influence
inertia and satisfaction. The data showed that greater levels of institution-based trust
leads to greater levels of online shopping satisfaction using mobile devices. However, a
person's perception of structural assurances-based trust does not significantly influence
his/her loyalty toward shopping with an online vendor. This paper adds to the
understanding of online purchasing. Future researchers can refine the model and
instrument to further explain consumers' acceptance of mobile online shopping
applications .
The study of Almoroso and the present study both focus on the behavior of the
consumers towards online shopping and factors like trust that relates to satisfaction.
However the present study focus on what is the role of the online shopping itself to the
purchasing decision of the consumers and what are the variables that has an impact to
their purchasing behavior that online shopping has.
The local and foreign studies mentioned above are all significant to the current
study . There a lot of variables that could be observed within this studies. Such as online
shopping , purchasing decision, satisfaction, convenience and characteristics. The factor
not seen in the present study are worth considering to expand the understanding of both
the researchers and students.
Conceptual Framework
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Online shopping was widely used by many people today because it was easy and
convenient to buy with the use of gadgets.
Online Shopping
The figure below (Figure 1) presents the two variables, online shopping with its
satisfaction
corresponding sub variables satisfaction, convenience, and characteristics and second
convenience and
variable which is purchasing decision.
characteristics
The researchers used PC model (predictor-criterion model) to present the relationship
between online shopping and purchasing decision of Grade 12 ABM students of TNHS.
This was where the study is anchored.
Purchasing
Decision
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Figure 1. Paradigm of the Study
Chapter 3
METHODS OF STUDY AND SOURCES OF DATA

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This chapter presents the research method used in the study, the locale and
respondents, the sampling method, the instrument for gathering data, data gathering
procedure and statistical treatment for analysis and interpretation.
Research Design
This study used a quantitative method of research. Quantitative research was the
process of collecting and analyzing numerical data. It could be used to find patterns and
averages, make predictions, test causal relationships, and generalize results to wider
populations.
The descriptive survey method was used to describe online shopping and
purchasing decision. The researchers used descriptive design since the purpose of this
study was to describe the online shopping and purchasing decision of ABM Students.
Descriptive research design is a type of research design that aims to systematically obtain
information to describe a phenomenon, situation, or population. More specifically, it
helps answer the what, when, where, and how questions regarding the research problem
rather than the why.
The descriptive correlational design was used to determine the relationship of
online shopping and purchasing decisions of students. A correlational research design
investigates relationships between variables without the researcher controlling or
manipulating any of them. A correlation reflects the strength and/or direction of the
relationship between two or more variables. The direction of a correlation can be either
positive or negative.
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Respondents
The respondents would consist of 185 Grade 12 ABM senior high school students
computed using Slovin's Formula based on 346 population with a 5% margin of error.
Stratified Random sampling had been used as the sampling technique. Stratified random
sampling is a probability sampling technique in which the total population is divided into
homogeneous groups to complete the sampling process.
ABM SECTION NUMBER OF STUDENTS

Pacioli 65
Smith 69
Morgan 61
Taylor 50
Gates 55
Drucker 46
Total: 346
Computation using Slovin's Formula
n = N / (1+Ne2)
N= 346 e= 5%
346/1+0.8675
= 346/ 1.8675
N = 185
Research Locale
The study was conducted in the largest public high school in Tarlac and the oldest
public high school in the Philippines, Tarlac National High School Main located in
Macabulos Drive, San Roque, Tarlac City.

22
The researchers choose TNHS as their research locale for the reason that it would
be much easier for them to conduct a survey since they were studying in the said school.
Figure 2. Geographical Location
Research Instrument
This study utilized survey questionnaire (Appendix A). The survey was divided
into 2 parts, online shopping and purchasing decisions where online shopping was
divided into 3 sub variables; satisfaction, convenience and characteristics.
The survey questionnaires were adapted from the study of Sultan (2011) in his
study of consumer's attitude towards online shopping.
The first part was online shopping where the satisfaction and characteristics part
are both answerable by yes or no.
The convenience part was where the respondents will answer in a five point
Likert Scale ranging from Always to Never where 5 points signifies Always, 4 signifies
Almost Always, 3 signifies Sometimes, 2 signifies Rarely and 1 signifies Never.
The second part was the purchasing decision where the respondents will also
answer in a five point Likert Scale ranging from Always to Never where 5 points
23
signifies Always, 4 signifies Almost Always, 3 signifies Sometimes, 2 signifies Rarely
and 1 signifies Never.
The interpretation for the 5-point Likert scale is as follows:
Always (5) 4.50 - 5.00

Almost Always (4) 3.50 - 4.49
Sometimes (3) 2.50 - 3.49
Rarely (2) 1.50 - 2.49
Never (1) 1.00 - 1.49
Validity and Reliability
The researchers utilized Face validity for the study as it was the most fitted type
of validity for the instrument of the study. Face validity also known as logical, face
validity involves an analysis of whether the instrument was using a valid scale. The
procedure calls only for intuitive judgement. The researchers determines face validity by
looking at the features of the instrument. It includes the size of the font or typeface,
spacing size of the paper used and other necessary details that would not distract the
respondents while answering the questionnaire.
The researchers used internal consistency reliability to assess the dependability of
the research instrument. The researchers change and adjust the research instrument they
used to become suitable for their study. As the research instrument is adapted the
researcher asked 3 experts to validate their research instrument through a validation form
( Appendix D).
24
Data Gathering Procedure
Upon securing consent from the research adviser to gather data, a permit to
conduct (Appendix C) was requested for approval from the Assistant Principal, CID.
Upon Approval, the researchers would collect data through paper and pen. The
researchers used Microsoft Excel during the computation that was based on the data
collected.
Ethical Consideration
The respondents of this study were the Grade 12- ABM students in Tarlac
National High School. Since the respondents came from various ages, those who were
considered minors who joined in the conduct of the study were asked to sign an informed
consent (pen and paper). Their parents also signed a parental consent form. Respondents
were thoroughly informed through the surveyed questionnaire on the purpose and
procedures to be done in the course of the study.
The respondents were free to ask questions about the study as the researchers
would indicate their email address. Permit to conduct the study would also be written for
instances where the researchers ask friends or relatives to float questionnaires in their
offices or schools.
Statistical Treatment
25
The data gathered from the study had beem subjected to statistical analysis using
the Data Analysis function in Microsoft Excel.
To got the satisfaction of the respondents, frequency distribution count was used.
Based on the frequency distribution count, percentage was computed.
To got the convenience of the respondents, mean was used to measure the
responses on the five-point Likert Scale ranging from Always to Never where 5 points
signifies Always and 1 point for Never.
To got the characteristics of respondents, frequency distribution count was used.
Based on the frequency distribution count, percentage was computed.
To got the purchasing decision, mean had been used to measure the responses on
the five-point Likert scale ranging from Always to Never where 5 points signifies Always
and 1 point for never.
The interpretation for the 5-point Likert scale is as follows:
Always (5) 4.50 – 5.00

Almost Always (4) 3.50 – 4.49
Sometimes (3) 2.50 – 3.49
Rarely (2) 1.50 – 2.49
Never (1) 1.00 – 1.49
To measure the relationship of online shopping and purchasing decision. It was
computed using pearson correlation coefficient. The r value computes from the
percentage and frequency of the variables to attain the level of correlation. To test if the
level of correlation was more than or less than the p value or the person value. The r
26
value had been compute using the significance level of 0.05. All values that would
be .0001 or greater than point .0001 were considered to have a positive significance.
Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents the data gathered, the results of the statistical analysis done
and interpretation and analysis of findings. These are presented in tables following the
problems presented in the study.
1. Description of Online Shopping
Online shopping was described according to satisfaction, convenience and
characteristics
27
1.1 Satisfaction
Satisfaction was defined as the student's pleasure response when the
product meets or does not meet their desires and wants.
Table 1
Satisfaction of the Respondents
The offered product exceeded my expectation. Frequency Percentage

Yes 132 71.4%
No 53 28.6%
Total 185 100%
Based on the table above, 132 or 71.4% of the respondents were satisfied and
happy with the product they bought online because the product they received had a good
quality . While 53 or 28.6% of the respondents answered that the offered product does
not exceed their expectation due to difference between the product that was advertised
online, in the description, or image online to the one that has been delivered.
Table 2
Upon the arrival of the product, is it accurate as Frequency Percentage

the one advertise online,
Yes 130 70.3%
No 55 29.7%
Total 185 100%
Table 2 show that out of 185 respondents, 130 or 70.3% respondents recieved a
accurate product as the one advertise online, that means the advertisement is honest,
28
effective and shows an accurate product. While 29.7% or 55 respondents disagree maybe
because they recieved a product that was far from the one that was advertise.
Table 3
Online shopping saves my time Frequency Percentage

Yes 163 88.1%
No 22 11.9%
Total 185 100%
Table 3 show that 163 or 88.1% respondents answer that online shopping saves
time since they don't need to go to the mall to buy something they need. They also don't
need to wait in a long line at any store even for small things. They can just sit at home
and buy anything they want.
Table 4
My order arrived exactly at the given time. Frequency Percentage

Yes 93 50.3%
No 92 49.7%
Total 185 100%
Table 4 show that 92 or 49.7% respondents answer that their order doesn't arrive
exactly at the given time. Late deliveries may happen when it was Peak Season like
christmas and new year since a lot of people were ordering at the same time. Incorrect
address and severe weather conditions can also cause late deliveries.
29
Table 5
No problem are encountered during and after Frequency Percentage

purchasing, and the arrival of the product
Yes 177 63.2%
No 68 36.8%
Total 185 100%
Table 5 shows that out of 158 respondents, there were over 177 or 63.2% of the
respondents answered yes. This means that no problems were encountered during and
after purchasing, and the arrival of the product.
On the other hand, 68 respondents had experience problems during, after purchasing, and
the arrival of the product. It may be technical difficulties while
purchasing. As well as the deliveries of the product, it may not be as accurate as the
given time and date of the arrival.
1.2 Convenience
Convenience it wax defined as a situation that makes something easy or
useful for students by reducing the amount of their work or time required to do
something
Table 6 shows that in general, the responses of students in terms of
convenience had an overall mean of 2.58 with a verbal description of almost
always.
30
Table 6
Convenience of the Respondents
Indicators Statements Mean Verbal Description

Online Delivery I get on-time delivery by 2.64 Almost Always
shopping online.
Detail Information Detail information is available 2.5 Almost Always
while shopping online.
Availability I can buy the product anytime 2.5 Always
24 hours a day while shopping
online
Comparison It is easy to choose and make 2.68 Almost Always
comparison with other products
Total 2.58 Almost Always
The statement, it is easy to choose and make comparison with other products
while shopping online, got the highest mean of 2.68 and a verbal description of almost
always. This means it was convenient for them to choose a product online since there
were a lot of choices to choose in terms of design, sizes, prices, etc., and they can easily
compare the product to the other shop with the help of people's review and ratings to the
product.
1.3 Characteristics
Characteristics it was defined as special qualities or traits of online shopping
Table 7
Characteristics of the Respondents
The product online has a better quality. Frequency Percentage

Yes 87 47%
31
No 98 53%
Total 185 100%
There are 98 or 53% respondents says that the product online doesn't have a better
quality, this shows that not every products online has a better quality. Thus, it can lead to
a customer decreased because product quality was important in online shop to help
maintain customer satisfaction and loyalty and reduce the risk of replacing faulty goods.
Table 8
Product online has a lot of features to choose (e.g., Frequency Percentage

design, size, color).
Yes 159 85.9%
No 26 14.1%
Total 185 100%
Table 8 shows that, out of 185 respondents, 159 answered yes with a percentage
of 85.9%. This indicates that majority of the respondents answered yes, that products
online has many features to choose from such as the design, size or color.
Table 9
I feel safe and secure while shopping online. Frequency Percentage

Yes 102 55.1%
No 83 44.9%
Total 185 100%
32
In table 9, it mentions the safety and security of shopping online. The results show
in the frequency part above, there are over 102 ABM students agreed, that they feel safe
and secure while shopping online. While the others 83 respndents disagreed. This means
that the respondents that answered no, they feel unsafe and insecure when shopping
online since their personal information may be not secured or closed to the public,
therefore they are skeptical about being safe and secure while shopping on the web.
Table 10
The website characteristics help me in buying the Frequency Percentage

products easily.
Yes 162 87.6%
No 23 12.4%
Total 185 100%
Based on the table above, 162 or 87.6% of the respondents agree that website
characteristics help them in buying the product they want, since the product information
were mentioned and well detailed, while 23 or 12.4% of the respondents disagree maybe
because the website characteristics was not accurate on giving details about the product.
2. Description of Purchasing Decision
Purchasing Decision it was defined as the ability of consumer to value thier
money through affordability, durability, and canvassing of product before purchasing.
Table 11 shows that in general, the responses of students in terms of purchasing
decision had an overall mean of 1.48 with a verbal description of almost always.
Table 11
33
Purchasing Decision of the Respondents
Indicators Statements Mean Verbal Description

Affordability Before I buy something, I 1.18 Almost Always
consider whether I can actually
afford it.
Canvas I canvas products in different 1.75 Almost Always
store before I purchase it.
Spending v.s Saving It's okay to spend my money 1.53 Sometimes
on new clothes / bags rather
than to save it.
Priorities I prioritize my needs over my 1.45 Almost Always
wants.
Impulsive Spending I am a impulsive buyer. 1.51 Sometimes
Total 1.48 Almost Always
The statement, I canvas products in different store before purchasing it, got the
highest mean of 1.75 and a verbal description of almost always. This means that
canvassing was essential for students. It was manifested with their response which shows
that they always canvas in different stores before purchasing. Just like a typical buyer,
they canvas for products considering an affordable and good quality product.
3. Relationship of Online Shopping and Purchasing Decision of Students
The Pearson correlational coefficient was used to determine whether the null
hypothesis is accepted or rejected. It was also used to identify if there was a correlational
between satisfaction, convenience, and characteristic to purchasing decision.
Table 12
Pearson Correlational Coefficient
Online Purchasing R P Remarks Decision

Shopping Decision Value Value
Satisfaction Purchasing .93 .0000 Very Srong Reject Null
34
Decision 1 Positive Correlation Hypothesis

Convenience Purchasing .99 .0000 Very Srong Reject Null
Characteristics Purchasing .99 .0000 Very Srong Reject Null
The tallying of responses for sub-variables was shown in the table wherein the r
value was computed using the data analysis of microsoft excel. The result for satisfaction
that correlate with purchasing decision, the R Value was equivalent to .93. Therefore,
there was a very strong positive correlation between satisfaction and purchasing decision.
The result for convenience that correlate with purchasing decision, the R Value
was equivalent to .99. As a result, there was a very strong positive correlation between
convenience and purchasing decision.
The result for characteristics that correlate with purchasing decision, the R Value
was equivalent to .99. Consequently, there was a very strong positive correlation between
characteristics and purchasing decision.
Moreover, to test if the level of correlation was more than or less than the p value
or the pearson value, the r value was computed using the significance level of 0.05 all
values that would be .0001 or greater than .0001 were considered to have a positive
significant hence the rejection of the null hypothesis.
Since the null hypothesis was rejected, it means there was a significant
relationship between online shopping and purchasing decision.
Implications of the Study

35
The result of this study had a implication on the financial well-being and
online shopping of students of Tarlac National High School. As the level of their
purchasing decision was determined, indicators revealed that they canvass product before
purchasing it, since it also revealed that in online shopping, not all product has a good
quality.
Students, before purchasing a product online, always look for reviews and ratings
as well as the quality, details and information of the product before purchasing, to make
sure that it would satisfy their expectation.
Parents, since nowadays there were a lot of house chores and paper works that
needed to do, they may not have time to shop for theirself and family. they may consider
to shop online since it was more convenient than the traditional shopping. Online
shopping can save time. They do not need to go outside and wait for a long line to
purchase a product. However they have to make sure to shop online wisely.
To the future researcher, who are planning to conduct the same quantitative study
related to online shopping and purchasing decision. This may serve as additional
reference for their paper.

36
Chapter 5
SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION
This chapter presents the summary of finding, conclusion and recommendations
based from the results of the data gathered.
Summary of Findings
1. Online Shopping of the Students

37
The findings presented in Table 1-5 shows the different factors of satisfaction.
Table 6 presented the different factors of convenience, while Table 7-10 present the
different factors of characteristics.
1.1 Satisfaction
For satisfaction, it has been determined that the offered product exceeded their
expectation and Online shopping saves their time with a percentage of 71.4% and 88.1%
respectively.
1.2 Convenience
The survey result indicated that, detail information is available while shopping
online and I can buy the product anytime 24 hours a day while shopping online has a
lowest mean of 2.5. While, the statement it is easy to choose and make comparison with
other products while shopping online, has the highest mean of 2.68. This means it was
convenient for the respondents to choose products online since there were a lot of choices
to choose in terms of design, size and price.
1.3 Characteristics
Product online has a lot of features to choose (e.g., design, size, color) got the
highest percentage of 85.9% with a frequency of 159.
2. Purchasing Decision of the Students
The statement before I buy something, I consider whether I can actually afford it
got the lowest mean of 1.18. While, the statement I canvas products in different store
38
before purchasing it, got the highest mean of 1.75 and a verbal description of almost
always. This means that canvassing was essential for students especially when they're on
a budget, canvassing would help them to value their money.
3. Relationship between Online Shopping and Purchasing Decision of the Students
Pearson correlation coefficient was used to measure the relationship between
online shopping and purchasing decisions of students. As shown in the table, the result
indicate that there is a significant relationship between these two variables. This would
influence the seller of online shop to do better with their product and services to satisfy
the expectation of students , since satisfaction, convenienve and characteristics would
affect the purchasing decision of students.
Conclusion
Based on the data gathered, the students find online shopping more convenient
than the traditional shopping. It shows in the findings that the majority of the respondents
purchasing decision was influenced by the advantages of online shopping. Majority of the
students were satisfied and happy with the product they bought online because it arrived
at the given time and in a good quality. Based on their responses, online shopping saves
their time because they do not have to go in the physical store, instead they just have to
search it online and make a purchase. As you can see in the findings, canvassing was
essential for students. It was manifested with their response which shows that they canvas
in different online shops/stores before purchasing a product just to make sure that they
got affordable and good quality products.

39
It can also be concluded that there was a significant relationship between online
shopping and purchasing decision of students.
Recommendations
The recommendations were listed below in light of the study's
results,conclusions,and findings,
1. Online sellers should put accurate images on online sites to avoid fraud and
disappointments among the consumers that buys their product.
2. Respondents should consider matters that affects the delivery time of their product as
some things may not always go as planned. also the sellers should inform their customers
immediately regarding on what is causing the delay.
3. Online sellers should provide a good quality product just like what they show on their
product advertisement, since consumer trusted their shop that they will receive a product
with a better quality.
4. To the future researchers that were planning to conduct the same study, you should
know that the purpose of this research was to determine about the relationship between
online shopping and purchasing decision.

40
BIBLIOGRAPHY
Daroch (2021) A study on factors limiting online shopping behaviour of consumers
Emerald Insight
Edwar ,. et al Online Shopping By Students of Surabaya State University
https://dergipark.org.tr/en/pub/ijere/article/432350
41
Fattah (2021) The Effect of Digital Marketing on Purchasing Decisions: A Case Study in
Jordan https://doi.org/10.13106/jafeb.2021.vol8.no5.0455
Kanchan ,. et al (n.d.) A study of Online Purchase behavior of customers in India
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=benefits+%2B+onl
ine+shopping+%2B+purchasing+decisions&btnG=#d=gs_qabs&t=16776653998
13&u=%23p%3DuPTxcMTR6qMJ
Kuswanto ,. et al ( 2019) Analysis of students’ online shopping behaviour using a partial
least squares approach: Case study of Indonesian students.
https://www.tandfonline.com/doi/full/10.1080/23311975.2019.1699283
Park and Kim (n.d.) Identifying key factors affecting consumer purchase behavior in an
online shopping context https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=benefits+%2B+onl ine+shopping+
%2B+purchasing+decisions&btnG=#d=gs_qabs&t=16776654312 95&u=%23p
%3DnAx_GRHE-hkJ
Parsad ,. at el ( 2017) Effects of Online Shopping Values and Website Cues on Purchase
Behaviour A Study Using S–O–R Framework - (sagepub.com)
Warayuanti (n.d.) The Influence of Lifestyles and Consumers Attitudes on Product
Purchasing Decision via Online Shopping in
Indonesiahttps://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=online+s
hopping+purchasing+decisions&oq=#d=gs_qabs&t=1677652274448&u=
%23p% 3D5Hrfsm
42
Appendix A
SURVEY QUESTIONNAIRE
Dear Respondent,
We the researchers, Sophia Angcao, Edda Buenaflor, Crizzelle Anne Bustamante,
Lovely Jaime, Rogie Mae Morales, Cristine Nacional,Nicole May Pineda, Sarah Jane
43
Salas, and Johanna Mikhaela Torres are Senior High School students of Tarlac National
High School under the Accountancy, Business and Management track.
We are currently working on our research study entitled “The Relationship of
Online Shopping and Purchasing Decision of ABM Students of Tarlac National High
School”, and we humbly ask for your valuable assistance by providing us with the
essential data through taking part in this study as our respondent.
Note: This questionnaire is aimed at collecting information about Online
Shopping and Purchaing Desicion of the Students, The data collected will be used solely
for the purpose of the study, Therefore, the objective responses for the question will help
in coming out with a good idea of the problem,and the possible recommendations to the
issues raised in the study.
Name (optional) _________________________________________________________
Section:_________________________________
Please check or answer the following:

44
PART 1: Online Shopping

A. Satisfaction
1. The offered product exceeded my expectation.
□ Yes □ No
2. Upon the arrival of the product, is it accurate as the one advertised online.
□ Yes □ No
3. Online shopping saves my time.
□ Yes □ No
4. My order arrived exactly at the given time.
□ Yes □No
5. No problem are encountered during and after purchasing, and the arrival of the
product.
□ Yes □ No
B. Convenience
5 4 3 2 1
Descriptive Statement Always Almost Sometime Rarely Never
Always s
1. I get on-time delivery by
shopping online.
2. Detail information is
available while shopping
online.
3. I can buy the product
anytime 24 hours a day
4. It is easy to choose and
make comparison with other
products while shopping
online.
45
C. Characteristics
1. The product online has a better quality.

□ Yes □ No
2. Product online has a lot of features to choose (e.g. design, size, color).
□ Yes □ No
3. I feel safe and secure while shopping online.
□ Yes □ No
4. The website characteristics help me in buying the products easily.
□ Yes □No
PART II: Purchasing Decision
5 4 3 2 1
Descriptive Statement Always Almost Sometime Rarely Never
Always s
1. Before I buy something, I
consider whether I can
actually afford it.
2.I canvas products in
different store before I
purchase it.
3.It's okay to spend my

money on new clothes / bags
rather than to save it.
4.I prioritize my needs over
my wants
46
Appendix B
TABLE OF CONSTRUCT
SOP Main Sub Variable Item Placement in

Variable Research Instrument
1. How is Online Online 1.1 Satisfaction Part 1.:

Shopping described in Shopping
terms of: 1.2Convenience A. 1-5
B. 1-4
1.3Characteristics C. 1-4
2. How is Purchasing Purchasing Part 2:

Decision described? Decision
1-5
47
Appendix C
PERMIT TO CONDUCT
MARK ANTHONY C. PIMENTEL, Ph.D.

Assistant Principal II
Tarlac National High School
San Roque, Tarlac City
Dear Sir,
Greetings. We are currently working on our research paper entitled “ The

Relationship of Online Shopping and Purchasing Decision of ABM Students of Tarlac
National High School” . In this connection, we would like to seek permission to conduct
the research and collect data to the185 Grade 12-AMB Students. Rest assured that during
the conduct of our study no classes or any school confidentially; all procedures to be
undertaken would be ethically and properly coordinated; and a copy of the final result
and manuscript would be submitted to our teacher subject.
Thank you and we are hoping that this request would merit your approval.
Respectfully yours,
Angcao, Sophia Buenaflor, Edda Bustamante. Crizzelle Anne
Jaime, Lovely Morales, Rogie Mae Nacional, Cristine
Pineda, Nicole May Salas, Sarah Jane Torres, Johanna Mikhaela
Noted:
Inquiries, Investigation and Immersion Adviser
Approved:
48
Appendix D
RESEARCH INSTRUMENT VALIDATION FORM
(QUANTITATIVE RESEARCH)
Name of Validator:
Field of Expertise:
Highest Education Attainment:
Nature of Work:
Direction: This tool asks for your evaluation of the questionnaire to be used in the data
gathering for the research study entitled “Online Shopping and Purchasing Decision of
Student of Tarlac National High School (TNHS)” to establish its validity. May we
request for your honest assessment using the criteria stated below.
Scale Interpretation Description
5 Very high valid The questionnaire is valid and can provide unbiased
data for the investigation, allowing 0-5% error.
4 High valid The questionnaire is valid and can provide unbiased

3 Valid The questionnaire is valid and can provide unbiased

2 Less Valid The questionnaire is valid and can provide unbiased

1 Not valid at all The questionnaire is valid and can provide unbiased
49
Validators’ Questionnaire Assessment
Indicators 5 4 3 2 1
The indicators in the questionnaire consistently and

accurately measure each variable of the study.
The questionnaire fits with the variables under study, thus

measuring what it tends to measure.
The questionnaire has the capability to measure items of

variables within a given time frame.
The questionnaire has the ability to distinguish the

characteristics or the properties of differing attributes of the
subject under study.
The questionnaire has the ability to gather factual data,

eliminating biases and subjectivity.
Quick and complete data can be generated by the

questionnaire within the time frame allowed to obtain the
data.
The questionnaire has no influence on the variables being

measured.
The questionnaire is framed in a clear, simple, in order to

avoid risk of error.
The questionnaire is capable of generating data that will be

of value and practical significance to the sectors concerned
in the study.
Comments and Suggestion: _________________________________________________
Signature Over Printed Name of Validator Date Signed: 3/30/23

50
Appendix D
Name of Validator:
Field of Expertise:
Nature of Work:



51






data.

measured.


in the study.
Signature Over Printed of Validator Dated Signed: 3/30/23

52
Appendix D
Name of Validator:
Field of Expertise:
Nature of Work:



53






data.

measured.


in the study.
Signature Over Printed of Validator Date Signed: 3/30/23

54
Appendix E
LETTER / EMAIL TO AUTHOR

(ADAPTED RESEARCH INSTRUMENT)
March 15, 2023

Muhammad Umar Sultan (2011)
Consumer's Attitude towards Online Shopping
Dear Ma’am/sir,
First, I would like to say good day, this is Rogie Mae Morales together with
Sophia Angcao, Edda Buenaflor, Crizzelle Anne Bustamante, Lovely Jaime, Cristine
Nacional, Nicole May Pineda, Sarah Jane Salas, and Johanna Mikhaela Torres. We are
12-ABM students from Tarlac National High School-Main, and we are currently
conducting a research paper entitled “The Relationship of Online Shopping and
Purchasing Decision of ABM Students of Tarlac Naional High School (TNHS)” as part
of our requirements. I'd like to request Muhammad Umar Sultan permission to use the
research paper entitled “Consumer's Attitude towards Online Shopping”. We intend to
use this for our research study, and we will not sell it or use it to generate curriculum
activities. In addition, we will make sure that all copies of your research paper are
marked with proper citations. We appreciate your time reading this letter, please don't
hesitate to contact us with any questions or comments you may have after reading this
letter. Be safe, and may God bless you.

55
Respectfully yours,
Rogie Mae Morales

56
CURRICULUM VITAE
SOPHIA R. ANGCAO
09656893862| angcaosophie@gmail.com
San Agustin, Murcia Concepcion, Tarlac City
PERSONAL INFORMATION
Birthday: January 31, 2005
Birthplace: Amadeo
Religion: Roman Catholic
Blood Type:
Height: 4’10
Weight:
Civil Status: Single
Mother’s Name: Shirley B. Romano Contact No. 09125725366
Occupation: Housewife
Father’s Name: Dennis B. Angcao Contact No. 09475057809
Occupation: Farm Supervisor
Guardian: Shirley B. Romano Contact No. 09125725366
EDUCATTIONAL ATTAINMENT
Elementary
Name of School : San Sebastian Elementary School
Inclusive Dates : 2010-2017
Honors Received : n/a
Junior High School

Name of School : Burot Integrated School
Senior High School

Name of School : Tarlac National High School (Main)
Honors Received :
I certify that the following information are true and expresses in the best of my ability.
57
SOPHIA R. ANGCAO
CURRICULUM VITAE
EDDA C. BUENAFLOR
09468517100 | eddaangelinebuenaflor@gmail.com
462 Balimbing St. SapangTagalog, Tarlac City
Birthday: January 05, 2005
Birthplace: Quezon City
Blood Type: O+
Height: 5’4
Weight: 53
Mother’s Name: Vivian D. Concepcion Contact No. 09153696730
Father’s Name: Eduardo D. Buenaflor Contact No. 09568375846
Occupation: Reporter
Guardian: Vivian D. Conception Contact No. 09153696730
Elementary
Name of School : San Sebastian Elementary School
Junior High School

Name of School : Tarlac National High School (Annex)
Senior High School

Honors Received :
58
EDDA C. BUENAFLOR
CURRICULUM VITAE
CRIZZELLE ANNE T. BUSTAMANTE
09079883403| crizzelleb@gmail.com
Brgy. Sinait Tarlac City, Tarlac
Birthday: February 23, 2005
Birthplace: Tarlac City, Tarlac
Blood Type:
Height: 5'1
Weight: 48
Mather's Name: Josephine T. Bustamante Contact No. 09467045398
Father's Name: Isagani H. Bustamante Contact No. 09635113038
Occupation: Foreman
Guardian: Josephine T. Bustamante Contact No. 09467045398
Elementary
Name of School : Sinait Integrated School
Junior High School

Senior High School

Honors Received :
59
CRIZZELLE ANNE T. BUSTAMANTE
CURRICULUM VITAE
LOVELY T. JAIME
09079908360 | lovelyjaime143@gmail.com
Blk. 4 Rosal St. Brgy. Dalayap, Tarlac City
Birthday: September 17, 2004
Birthplace: Tarlac, Tarlac City
Religion: Methodits
Blood Type: B
Height: 5’1
Weight: 65
Mother’s Name: Elena T. Jaime Contact No. 09517522470
Father’s Name: Elmer A. Jaime Contact No.
Occupation:
Guardian: Elena T. Jaime Contact No. 09517522470
Elementary
Name of School : Dalayap Elementary School
Junior High School

Name of School : Sto. Cristo Integrated School
Honors Received : With Honors
Senior High School

Honors Received :
60
LOVELY T. JAIME
CURRICULUM VITAE
ROGIE MAE P. MORALES

09319250315 | rogiepulidomorales@gmail.com
Blk. Ligtasan Lazatin Subdivision, Tarlac City
Birthday: December 20, 2004
Religion: Iglesia ni Cristo
Blood Type: O
Height: 5’4
Weight: 41
Mother’s Name: Virginia Pulido Contact No.
Occupation: OFW
Father’s Name: Ronald Morales Contact No.
Occupation: Driver
Guardian: Lucky Joy Morales Contact No.
Elementary
Name of School : Tarlac West Elementary School
Junior High School

Senior High School

Honors Received :
61
ROGIE MAE P. MORALES
CURRICULUM VITAE
CRISTINE R. NACIONAL
09510141570 | nacional435@gmail.com
Zafito St. San Nicolas, Tarlac City
Birthday: April 17, 2005
Blood Type:
Height: 5’3
Weight: 46
Mother’s Name: Analiza R. Nacional Contact No. 09854761802
Father’s Name: Edwin D. Nacional Contact No. 09704752237
Occupation: Vendor
Guardian:Analiza R. Nacional Contact No. 09854761802
Elementary
Name of School : San Nicolas Elemetary School
Junior High School

Senior High School

Honors Received :
CRISTINE R. NACIONAL
62
CURRICULUM VITAE
NICOLE MAY A. PINEDA

09815414317 | pinedanicolemae@gmail.com
H-cruz Matatalaib , Tarlac City
Birthday: September 03, 2005
Religion: Iglesia ni Cristo
Blood Type: B+
Height: 5’1
Weight: 59
Mother’s Name: Nice Pineda Contact No. 09815414317
Occupation: Line Leader / Sewear
Father’s Name: Jocson Pineda Contact No.
Occupation: Diolazo Printing Press
Guardian:Nove Pineda Contact No. 09815414317
Elementary
Name of School : San Nicolas Elemetary School
Junior High School

Senior High School

Honors Received :
NICOLE MAY A. PINEDA

63
CURRICULUM VITAE
SARAH JANE C. SALAS

09654064191 | sarahjanesalas14@gmail.com
San Isidro, Tarlac City
Birthday: August 30, 2005
Birthplace: Tarlac City
Blood Type: B
Height: 5’4
Weight: 52
Mother’s Name:Jesusa Salas Contact No. 09096185814
Occupation: Canteen Worker
Father’s Name: Fernando Salas Contact No. 09485106567
Occupation: Driver
Guardian: Jesusa Salas Contact No. 09096185814
Elementary
Name of School : San Isidro Elementary School
Junior High School

Name of School : Sto. Cristo Integrated School
Senior High School

Honors Received :
SARAH JANE C. SALAS

64
CURRICULUM VITAE
JOHANNA MIKHAELA F. TORRES

096947501011 | torresjohanna930@gmail.com
Tuscany North Estates, Burot, Tarlac City
Birthday: October 12, 2004
Birthplace: Tarlac City, Tarlac
Blood Type: A+
Height: 4’11
Weight: 47
Mother’s Name:Michelle F. Torres Contact No. 09500795038
Occupation: Self-employed
Father’s Name: Bertrand A. Torres Contact No. 09500795038
Occupation: Engineer
Guardian: Michelle F. Torres Contact No. 09500795038
Elementary
Name of School : New Christian Academy
Junior High School

Name of School : Creston Academy Inc.
Senior High School

Honors Received :
JOHANNA MIKHAELA F. TORRES

65
SIMILARITY INDEX

III Research Paper ILLUMINATI Smith

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ONLINE SHOPPING AND PURCHASING DECISION OF ABM STUDENTS OF

A Quantitative Research Presented to

MS. EMMA CONCEPCION V. ESPINO

This research paper of SOPHIA R. ANGCAO, EDDA C. BUENAFLOR, CRIZELLE

ANNE T. BUSTAMANTE, LOVELY T. JAIME, ROGIE MAE P. MORALES,

CRISTINE R. NACIONAL, NICOLE MAY A. PINEDA, SARAH JANE C. SALAS,

and JOHANNA MIKHAELA F. TORRES entitled “ ONLINE SHOPPING AND

PURCHASING DECISION OF ABM STTUDENTS OF TARLAC NATIONAL

examined and recommended for acceptance and approval.

EMMA CONCEPCION V. ESPINO

Inquiries, Investigation and Immersion Teacher

MARK ANTHONY C. PIMENTEL PhD

Management (ABM) students of Tarlac National High School-Main consisting of 346

were collected through survey questionnaires which is an adapted questionnaire. The

their time and effort.

knowledge, time and efforts to guide the researchers.

blessings to the researchers as well as giving them courage, intelligence, determination

support, and all the encouragement they gave;

present and future knowledge;

To they research survey questionnaire validator, Mrs. Ernalyn C. Panta, Mrs.

researchers the opportunity to conduct their research study.

To the respondents, Grade 12-ABM Students, for making a time in answering

the pen and paper survey questionnaire despite of tight schedule.

needed, thank you so much.

This study is dedicated to the following;

Inquiries, Investigation and Immersion Teacher,

Grade 12 - ABM S.Y. 2022 - 2023,

The Almighty Father

“What we work on today, others will first think of tomorrow.”

LIST OF FIGURES ………………………………………………………………..…..xi

Chapter 1 THE PROBLEM AND ITS BACKROUND……………………………... 1

Statement of the Problem……………………………………………………….. 4

Scope and Delimitation…………………………………………………..…..…..4

Significance of the Study……………………………………………………….. 5

Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIE……………….7

Paradigm of the Study……………………………………………………………17

Chapter 3 METHODS OF STUDY AND SOURCE OF DATA…………………….18

Validity and Reliability of Research Instrument………………………………...21

Methods of Gathering Data………………………………………………………21

Chapter 4 PRESENTATION, ANALYSIS AND INTERPRETATION

1. Description of Online Shopping of Students ……………………………………24

1.1 Satisfaction…………………………………………………………………. .24

2. Description of Purchasing Decision of Students…………………………….… 30

3. Relationship between Online Shopping and Purchasing Decision

Chapter 5 SUMMARY OF FINDING, CONCLUSION AND

1. Online Shopping of the Students………………………………………………34

2. Purchasing Decision of the Students…………………………………………. 35

3. Relationship between Online Shopping and Purchasing Decision

Appendix A Survey Questionnaire………………………………………….….. 40

Appendix B Table of Construct………………………………………………….43

Appendix C Permit to Conduct Study………………………………………….. 44

Appendix D Validation Form ……………………………………………………45

Appendix E Letter / Email to Author…………………………………………….51

PLAGIARISM SCAN REPORT………………………………………………………73

Table 1 Satisfaction of the Respondents…………………………………………………24

Table 2 Satisfaction of the Respondents…………………………………………………25

Table 3 Satisfaction of the Respondent………………………………………………….25

Table 4 Satisfaction of the Respondents…………………………………………………26

Table 5 Satisfaction of the Respondents…………………………………………………26

Table 6 Convenience of the Respondents………………………………………………..27

Table 7 Characteristics of the Respondents……………………………………………...28