Professional Documents
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12 Apr 2022
Author:
David Hsieh, Senior Research Director, Components & Devices: Displays
Apple has been working on a near-eye augmented reality (AR) virtual reality (VR) device for a long time and
continues to create innovative functions. From a display perspective, the device will not be an AR or VR
device, but an MR device, whereby both VR and AR are combined.
The MR characteristic and Apple’s intention to build a special ecosystem will introduce a special HMD
device with three displays—one big external OLED panel and two internal Micro OLED (OLEDoS) displays.
The big external OLED panel is equipped with an external sensor and is flexible. It is for detecting the real
world and showing the face and appearance of the user. It is also for social interaction between the viewer
and observers in the real world.
The two internal Micro OLED (OLEDoS) displays are equipped with an internal sensor and camera for
detecting the user’s face as well as showing the magnified contents of the metaverse to the user. It is used
in multiple applications and Apple’s ecosystem, such as Apple’s “Arcade,” a video game subscription service
offered by Apple, FaceTime, etc. This is VR for the viewer. The ecosystem also covers Apple’s “Emoji” and
“Animoji.”
MR is defined as a combination of the real world and virtual world. Apple’s MR HMD will not only let the
viewer combine the real world and virtual world but also enable the viewer to interact with the real world,
rather than just interacting with the virtual world.
1. Figure 1: VR, AR, and MR
Source: Omdia
The general definitions of AR, VR, MR, and XR are as follows:
• VR: VR is a virtual world to simulate the real world. VR completely replaces a user’s view,
immersing them within a computer-generated virtual environment. VR has existed for some
time now and is typically applied in gaming, entertainment, sports, social media, healthcare,
rehabilitation, training, education, and military training. VR devices are mainly HMDs. Examples
are HTC Vive, Facebook Oculus, and Sony PlayStation VR, among others.
• AR: AR is achieved by adding digital and virtual elements to a live view. AR enhances the user’s
view of the real world by overlaying what the user sees with computer-generated information or
objects. AR technology is prevalent in smartphone AR applications that require the user to hold
their phone in front of them and view the virtual image augmented from the real world. This can
be seen in the famous “Pokémon” game. Other than smartphones, smart glasses—also known
as near-eye smart glasses—are becoming key AR devices. AR devices are not only found in the
consumer market but also in industrial and commercial fields. Microsoft HoloLens 2 and Google
Glass are some examples.
• MR: MR combines elements of both AR and VR, meaning both real-world and digital virtual
objects. Therefore, MR sits somewhere between AR and VR because it merges the real and
virtual worlds.
• The combination of VR, AR, and MR forms extended reality (XR).
Apple needs to combine both VR and AR functions, so the display requirements will drive Apple to equip
both flexible OLED and OLEDoS in the HMD under development.
Omdia believes Apple’s MR device and its innovation can be discovered in the patent Apple filed to the
United States Patent and Trademark Office (USPTO) called “Display system having sensors.” The patent was
filed in March 2019 under US patent number 11,217,021 with the application number 16/361,110. The
patent office granted it on January 2022 for a display system that has world and user sensors.
According to the USPTO, the patent’s abstract is as follows:
A mixed reality system that includes a head-mounted display (HMD) that provides 3D virtual views of a
user's environment augmented with virtual content. The HMD may include sensors that collect information
about the user's environment (e.g., video, depth information, lighting information, etc.), and sensors that
collect information about the user (e.g., the user's expressions, eye movement, hand gestures, etc.). The
sensors provide the information as inputs to a controller that renders frames including virtual content based
at least in part on the inputs from the sensors. The HMD may display the frames generated by the controller
to provide a 3D virtual view including the virtual content and a view of the user's environment for viewing by
the user.
The patent’s figures are as follows:
2. Figure 2: Apple’s “Display system having world and user sensors” patent, first illustration
Source: USPTO
3. Figure 3: Apple’s “Display system having world and user sensors” patent, second illustration
Source: USPTO
With this information, Omdia predicts that Apple’s MR HMD will be equipped with two kinds of displays:
External display (on the surface of the HMD)
• Flexible OLED panel display x 1
• 6.0 inches, 1440x640 with 263 PPI or 800x360 with 147 PPI
• LG Display or BOE as the display suppliers
• The external display will work with the “world sensors” (as Apple calls them) to detect the real-
world situation as well as the real-time facial reconstruction of the user in the HMD
• The external display will work with the “user sensors” (as Apple calls them) to detect the user’s
facial features and appearance as well as show 3D VR content to the user
The real-time face reconstruction function might be equipped specifically in the HMD, enabling the external
display to show the user’s face to the observers in a situation where two persons are interacting with their
MR devices.
Dr. Xavier Burgos-Artizzu in Technicolor Research and Innovation was the first developer to propose the
facial reconstruction of a person wearing a HMD via online tracking, facial expression detection, and user-
specific 3D head models. Dr. Xavier Burgos-Artizzu presented a special real-time facial reconstruction
technology at the Technical Brief in SIGGRAPH Asia, Kobe, Japan, in November 2015. This was a good
reference on real-time facial reconstruction technology and is shown in the following figures.
4. Figure 4: Simulation of real-time face reconstruction
Apple TV
Interaction With internet and social With internet and other AR VR devices
media
Display units One Two series: One for interaction and one
for content
Appendix
Further reading
Burgos-Artizzu, Xavier P., Julien Fleureau, Olivier Dumas, Thierry Tapie, François Le Clerc and Nicolas Mollet.
“Real-time expression-sensitive HMD face reconstruction.” SIGGRAPH Asia 2015 Technical Briefs (2015)
Display Dynamics – January 2022: LEDoS gradually gains more attention with the development of AR
technology (January 2022)
Display Dynamics – March 2021: Chinese manufacturers invested in micro OLED for the near-eye display, AR,
and VR markets (March 2021)
Display Dynamics – November 2021: AR/VR/MR/near-eye displays will hit 22 million in 2025 thanks to
gaming growth and the metaverse (November 2021)
Author
David Hsieh, Senior Analyst, Display
askananalyst@omdia.com
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