COMPANIES FIGHTING BACK

catch sb on the hop : to do something when someone is not ready for it and is not able to deal with it

- I’m afraid you’ve caught me on the hop – I wasn’t expecting you until next week.

make a comeback : to become popular and successful again

- She is trying to make a comeback with her first album for 20 years.

bring sb in (to do sth) : to ask someone to do a particular job or to be involved in something

- Experts were brought in to advise the government.

fall off : to decrease in quantity or quality

- Attendance at my lectures has fallen off considerably.

be in the doldrums : not be growing or doing well

- Property prices remain in the doldrums.

buck the trend : to be obviously different from the way that a situation is developing generally, esp. in

connection with financial matters

- This company is the only one to have bucked the trend of a declining industry.

branch out (into sth) : to start to do an activity that you have not done before, esp. in your work or business

- The company branched out into selling insurance.

win sb/sth back : to get or have again something/someone that you had before

- The party is struggling to win back voters who have been alienated by recent scandals.