ORGANIZATION STUDY AT TECHNO RINGS

A Report on Organization study at

TECHNO RINGS PRIVATE LIMITED

Report submitted in partial fulfilment of the requirements for the award of degree
of MASTER OF BUSINESS ADMINISTRATION

Submitted by
SANKETH Y S (1BG21BA077)

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE
Dr. Prathima V G Mrs. Meera
Associate Professor Senior employee TRPL

Department of Business Administration

B.N.M. Institute of Technology
An Autonomous Institution under VTU2021-2023

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DECLARATION

I Sanketh Y S bearing 1BG21BA077, hereby declare that the report on Project of Organizational
study at Techno Rings Private Limited has been undertaken by me for the award of Master of Business Adminis

Place: Bengaluru Signature of the Student

Date:

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ACKNOWLEDGEMENT

It is our foremost duty to express our wholehearted thanks to our guide Dr Prathima VG,
Professor for her valuable guidance, support and motivation during the course of this project
work. Her inspiration at every stage of my work has helped me immensely in completing
this project work and preparing the report.

Our profound thanks to Mrs. Meera, Manager, Techno Rings Private Limited, who took a keen
interest in explaining concepts and imparting necessary inputs about the report on the project of
social concern, without which, it would not have been possible for us to complete this work. We
are also thankful to other executives and staff of the organization for their cooperation.

We wish to express my profound gratitude to Dr. Mukund Sharma N, HOD, Department of

Business Administration, for his constant encouragement and guidance throughout the
completion of the study.

Our special thanks to the faculty members of the department for their constant support and
encouragement, which contributed towards the successful completion of the work.

Last, but not least, we are indebted to our family members and friends for their blessings and
encouragement.

Place: Bengaluru Sanketh Y S

Date:

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TABLE OF CONTENTS

SL PARTICULARS PAGE
NO NO
1 5 - 10
Industry Profile
2 Organization Profile 11 – 18

3 Mckinsey’s 7S framework and 19 - 29

Porter's Five Force Model with
special reference toOrganization
under study
4 30 – 39
Analysis of financial statements

5 40 - 41
Learning Experience

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CHAPTER : 1

INDUSTRY PROFILE

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Introduction:

Techno rings is a manufacturing industry in shimoga,Karnataka. It is one of the leading manufacturing

industry in India. The manufacturing industry as the name suggest deals with the manufacturing of finished
new products of raw materials and essential parts. Manufacturing is the production of goods through the use
of labor, machinery, tools and biological or chemical processing or formulation. Manufacturing can either
mean transforming raw materials into finished goods on a large scale, or the creation of more complex items
by selling basic goods to manufacturers for the production of items such as automobiles, aircraft, or household
appliances.

Raw materials are transformed into finished products through manufacturing engineering or the manufacturing
process. This process begins with product design and materials selection. The materials are modified during
various manufacturing processes to create the finished product.

The manufacturers create physical goods. Most manufacturers use machinery as industrial equipment to
produce various goods. The manufacturing companies create value, which means companies can charge a
premium for what they have created.

Today the advancement in the manufacturing industry allows various manufacturers to produce thousands of
items within a space of minutes.

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History of manufacturing industry:

The history of manufacturing can be traced back to the Industrial Revolution during the 19th century, where
raw materials were converted into finished goods. The period marked the transition from human labor
technology into machinery and chemical manufacturing processes, turning artisans into wage laborers.
Previously, outputs of handmade goods dominated the market.

The invention and improvement of steam engines and other technologies created an early modern industrial
era where companies adopted machines in the manufacturing process. While the change increased the volume
of finished products, it also reduced the number of workers needed to produce them.

For example, assembly line manufacturing and mass-production reduced the need for part customization.
Instead, it allowed companies to manufacture replaceable parts while promoting the availability of goods.

Today, rapid technological changes are boosting efficiency in the manufacturing sector. In particular, product
life cycles are becoming increasingly shorter without compromising quality. Also, the flexibility and
responsiveness of technology help boost employee productivity.

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Manufacturing Industry profile in India:

A globally competitive manufacturing sector is India's greatest potential to drive economic growth and
job creation this decade. Due to factors like power growth, long-term employment prospects, and skill routes
for millions of people, India has a significant potential to engage in international markets. Several factors
contribute to their potential.

Manufacturing sector in India is gradually shifting to a more automated and process driven manufacturing
which is expected to increase the efficiency and boost production of the manufacturing industry. India is
gradually progressing on the road to Industry 4.0 through the Government of India’s initiatives like the
National Manufacturing Policy which aims to increase the share of manufacturing in GDP to 25 percent by
2025 and the PLI scheme for manufacturing which was launched in 2022 to develop the core manufacturing
sector at par with global manufacturing standards.

Manufacturing has emerged as one of the high growth sectors in India. Prime Minister of India, Mr. Narendra
Modi, launched the ‘Make in India’ program to place India on the world map as a manufacturing hub and give
global recognition to the Indian economy. Government aims to create 100 million new jobs in the sector by
2022.

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Functions of manufacturing industry:

For any of the three types of production, there are certain basic functions that must be canied out to
convert raw materials into finished product. For a firm engaged in making discrete products, the functions are
:

1. Processing
2. Assembly
3. Material handling and storage
4. inspection and test
5.
Control

Structure of manufacturing industry:

A typical manufacturing company department structure would consist of three departments: finance,
operations and marketing. A vice president would oversee each of these divisions and report to the company
president, who is responsible for all three divisions and is normally at the top of a manufacturing company
organizational chart.
1.
Finance
2. Operations
3.
Marketing

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Major players of manufacturing industry in India:

 Bajaj Auto.

 Maruti Suzuki Limited.

 Mahindra & Mahindra Limited.

 Larsent & Toubro Limited.

 Godrej Group.

 Hindustan Unilever Limited.

Apollo Tyres.

Future prospects of manufacturing industry in India:

As India aims to become a $5 trillion economy, its manufacturing sector will play a major role in driving
growth. With data analytics, digitization and Internet of Things , technology today has the capability of
transforming manufacturing and create Smart Factories of the Future.

The future of the manufacturing industry in India seems very bright. The sector is witnessing a steady growth
following various initiatives taken by the Government of India. And this trend is expected to continue in the
long term, various sources such as the India Brand Equity Forum, Associated Chambers of Commerce and
Industry, Federation of Indian Chambers of Commerce and Industry, Confederation of Indian Industries and
newspaper reports.

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CHAPTER : 2

ORGANIZATION PROFILE

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Background and inception of the company:

 Techno Rings is your One Stop Solution for Casting, Machining, Heat Treatment & Induction
hardening Services.

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Vision, Mission and Values:

We believe there is always a way to do it better and we find it.

Value Engineering : -

Excellence : -

Customers : -

Team Work: -

We work together as we believe team work makes the dream work

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Nature of business:

Techno rings is the automobile industry and is dependent on various factors such as,

 Availability of skilled labour at low cost.

 Robust R&D centers.

 Low-cost production.

The industry also provides great opportunities for direct and indirect employment to skilled and unskilled
labour.

Products:

 Auxiliary products

Bearing housing Cover front hub Cover timer Ring for oil seal Treaded ring

 Chassis products

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Department of Business Administration, BNM Institute of

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Area of Operation:

Moulding Melting

Heat treatment Induction Hardening

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Control Process

Machining Process

Meteorology

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Awards:

Best in class support in Market support 2017-18

Successful Industry of the State by KSFC

Best Kaizen Award 2012 by Ashok Leyland

Outstanding QCDLM performance in casting ,forging and barmaching category 2009-10

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Chapter : 3
Mckinsey’s 7S framework and Porter's Five
Force Model with special reference to
Organization under study

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Mckinsey’s 7s framework:

The framework rest on the proposition that effective organizational change is best understood in terms
of the complex relationship between strategy, structure, systems, style, staff and shared value. The
proposition of the 75 model suggest that there are multiple factors which influence an organization
ability to change. Those seven elements are distinguished as hard S's and soft 5's.

Hard 'S' Elements: These elements are strategy, structure, system. These are feasible and easy to
identify. They can be found in strategy statements, corporate plans, organizational charts and other
documents.

Soft 'S' Elements: These elements are shared valve, style, staff, skills. However, these are hardly
feasible. The basic premise of the model is that there are seven internal aspects of organization that
need to be aligned if it is to be successful.

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SHARED VALUE:

The company has shared with all the concerned, its values as to the satisfaction od customers. through
quality and also employee welfare. The company has given more importance to customer satisfaction.
According to the company policy, customer satisfaction is the key factor for success of the organization.
The company has also stated that its amin objective is to provide high quality products and services to
the customers and to satisfy and exceed customer expectations.

 Stringent Quality Standards are being maintained.

 Supplies products to the customers on time.
 Immediate corrective action is taken in case of any problem in products supplied.
 Cordial atmosphere for employees exists in the company, helping enhancement of shared

values
 Continual improvement of the product.

STRATEGY:

Strategy in the 7-5 framework includes purposes, missions, objectives, goals and major section plans
and policies of the company. The aim of the company is to deliver value for customers, employees and
society. The name of the company PERFECT itself means zero defect, zero breakdowns, zero pollution
and zero accidents. PACL produces mainly Valve Seats Inserts and Turbine Housing Bush. It is India's
largest manufacturer of these products.

In the process of manufacturing that is at the stage of furnace preparation, it gets scrap material. It does
not waste this material but reuses the scrap in the process of producing valve seats. The company seeks
to avoid any wastage of any scrap material, which is produced during manufacturing.

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STRUCTURE:

The design of the organizational structure is one of the very important tasks of the top management of
an organization. It describes the relationship among various positions and activities.

Managing director Executive director General manager operations

Foundry Head

Machine shop Head

Maintenance Head

Purchase Head

Sales and logistics

Production quality

Foundry quality

Machine shop quality

Administrative Head

Marketing Head

Management control

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SYSTEM:

The system of an organization states the procedure followed by the organization that assists the
functioning of the organizational structure. It may comprise of various operating systems such as
inventory management system, quality management system and human resource management system.
One of the systems followed in the organization is presented below:

Quality Management System (QMS):

The company's QMS is ISO/TS-16949 Certified.

Purpose: To establish a structure for the quality system and to control with documents and records.

Scope: QMS covers both control of documents and records, continual improvement of the organization
and also quality objectives of the firm.

Quality Objectives:

 To optimize machine utilization and monitor output effectively

 To reduce machine down- time and running cost of the machine.
 Delivery performance improvement.
 To monitor and reduce process rejection.
 To effectively monitor supplier performance.

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STYLE:

Each organization differs in its style of working and communicating. Some organizations may follow
amore bureaucratic approach i.e.., "Top down" approach while some may follow a participative culture
i.e., "Bottom up" approach. PACL has adopted both styles, Le. Top down and bottom Up. The company
follows "Bottom Up" style in the following manner.

 Selected suggestions are handed over to CROSS FUNCTIONAL TEAMS for their

implementation.
 CFT decides the actions plan for implementing the suggestions and gets approval from the

competent authority.
 Finally, the approved plan is implemented.

The company is following participative style in day-to-day operations such as:

 Production of different varieties of product

 To suggest improvement and new useful ideas

 In overall achievement of the company objectives

 To maintain discipline

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STAFF:

The company has total employee strength of 425 (comprising of both office and factory employees)
defined responsibilities and authorities for all managerial and technical personnel at different levels in
order to facilitate effective implementation and management policies and programmes and these are
communicated to the concerned personnel in the organization. These are presented below:

Responsibilities and Authority of Head of Sales and Planning.

Responsibilities:
 Overall responsibility for marketing of finished goods stored (both domestic and export)

 Preparation of monthly sales plans.

 Preparation of updating of monthly production.

Authority:
 Handling all customer correspondence.

 Handling contract review of new and repeat orders.

 Handling customer complaints and initiate corrective actions .

 Responsibility and Authority for Head of Accounts.

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SKILLS:

The skill set possessed by the company's members is one of the major plus points for it to move towards
the milestones of success by undertaking significant and challenging projects and at the same time
training its employees to acquire necessary skills. Training plays a very important role in the
competitive business world. TRPL has identified various skills required on different jobs.

 TRPL provides training for personnel in any new or modified job affecting product quality,

contract personnel.
 It provides induction training for three months to the new employees in order to familiarize

them with the organization.

 It also provides technical and process-based training.

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Porter’s five force model:

THREAT OF NEW ENTRANTS (MODERATE):

New entrants to an alloy industry can raise the level of competition, thereby reducing its attractiveness.
The threat of new entrants largely depends on the barriers to entry. High entry barriers exist in some
industries (shipbuilding) whereas other industries are very easy to enter (estate agency).

 Economies of scale

 Capital/investment requirements

 Customer switching cost

 Access distribution channel

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THREAT OF SUBSTITUTES (HIGH):

Other new products keep coming in the market. In these years alloy industries have seen the emergence
of many new substitute products that wish reduce to market share. The presence of substitute products
can lower alloy industry attractiveness and profitability because they limit price levels. The threat of
substitutes products depends on:

Buyer's willingness to substitute

The relative price and performance of substitute
There is a lot of substitute products in India

BARGAINING POWER OF SUPPLIERS (LOW):

Firms can switch their suppliers very quickly and easily. Suppliers for the alloy industry do not hold
much competitive pressure. Supplier’s concentrations low due to fact that the main ingredients are
chromium, nickel, manganese, titanium, aluminum.

 High availability of suppliers.

 Low cost of labours.
 The bargaining power of suppliers is low.

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BARGAINING POWER OF BUYERS (HIGH):

In the alloy component market buyer has high bargaining power, because of the many competitors in
this industry. The companies need to continually monitor the bargaining power of buyers.

RIVALRY AMONG EXISTING FIRMS (HIGH):

The structure of competition rivalry is more intense where there are many small or equally sized
competitors, rivalry is less when an industry has a clear market leader.

The structure of industry costs with high fixed costs encourages competitors to fill unused capacity by
price cutting.

Degree of differentiation industries where products are commodities have greater rivalry Industries
where competitors can differentiate their products have less rivalry.

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Chapter : 4
Analysis of financial statements

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Profit and Loss account of Techno Rings Pvt Ltd for the year 2020 and 2021

SL PARTICULARS NOTE Figures as at

NO NO

2021 2020
1 Revenue from operations 20 77,27,11,987 75,95,06,072
2 Others 21 99,89,414 55,47,637
3 Total Revenue 78,27,01,401 76,50,53,709

4 Expenses
Cost of Material consumed 37,64,2,393 35,15,42,814
Purchase of stock in trade 6,89,45,123 9,56,47,852
Changes in Inventories 22 (4,99,39,393) (1,81,87,581)
WIP and Stock in trade 12,27,79,188 13,32,94,779
Employee benefit expenses 2,71,70,626 2,96,67,003
Finance Cost 23 5,02,68,391 5,83,64,927
Depreciation and Amortization 24 14,90,19,652 4,56,89,753
Other expenses 3,45,68,945 11,32,85,971

Total Expenses 77,92,40,924 80,93,05,518

5 Net Profit (3 – 4) 34,60,477 (4,42,51,809)

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Balance sheet of Techno Rings Pvt Ltd for the year 2020 and 2021

SL PARTICULARS NOTE Figures as at the end of

NO NO
2021 2020
EQUITY AND
LIABILITIES
1 Shareholders’ Fund
Share Capital 1 14,99,90,000 14,99,90,000
Reserves and surplus 2 9,40,34,967 8,81,96,205

2 Share application money - -

pending allotment

3 Non-Current Liabilities
Long term borrowings
Deferred tax liability
Other long-term liabilities
Long term provisions
3 6,92,66,234 3,25,35,952
4 34,20,400 60,14,500
5 33,88,703 32,59,923
- -

4 Current Liabilities
Short term borrowings 6 15,98,14,793 15,98,63,222
Trade payables 7 15,79,43,016 11,18,66,971
Other current liabilities 8 6,51,84,784 6,67,76,972
Short term provisions 9 43,59,400 56,13,125
TOTAL 70,74,02,297 62,41,16,870

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ASSETS
1 Non-Current Assets
(A)Fixed assets
Tangible assets 10 23,44,50,414 26,79,37,633
Intangible assets 11 84,47,400 95,28,000
Capital work in progress 12 4,64,67,205 83,35,508
Intangible assets under - -
development

(B)Non-current investments 13 2,44,95,402 2,15,83,902

(C)Long term loans and 1,26,07,779 1,19,11,520
advances
(D) Other Non-current assets - -

2 Current Assets
(A)Current Investments 14 - 1,01,86,188
(B)Inventories 15 15,20,03,905 9,17,29,702
(C)Trade receivables 16 19,06,89,660 17,12,28,606
(D)Cash and cash equivalents 17 1,84,453 2,27,059
(E)Short term loans and 18 1,33,40,340 1,06,16,567
advances
(F)Other Current assets 19 2,47,15,740 2,08,32,185

TOTAL 70,74,02,297 62,41,16,870

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RATIO ANALYSIS:
1. Current ratio = Current assets / Current liabilities

Year 2021 2020

Current Assets 36,89,28,098 30,48,20,307
Current Liabilities 38,73,01,993 34,41,20,290
Current Ratio 0.952 0.885

Current Ratio

0.952

0.885

38,73,01,993 34,41,20,290
36,89,28,098 30,48,20,307
2021 2020

INTERPRETATION:

From the above data and graph shows that current ratio of the firm in the year 2020 was 0.885 and in the year
2021 it stood at 0.952. Standard current ratio is 1:2 in case of current ratio the company is less than the standard
so it can concluded that the firm is not enjoying sufficient liquidity position.

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Quick ratio = Quick assets / Quick liabilities

2.

Year 2021 2020

Quick asset 55,53,98,392 53,23,87,168
Quick liabilities 70,74,02,297 62,41,16,870
Quick ratio 0.785 0.853

Quick ratio
0.853

0.785

70,74,02,297 62,41,16,870
55,53,98,392 53,23,87,168
2021 2020

INTERPRETATION:

The standard quick ratio is 1:1. The above data and graph shows that the quick ratio of the firm is 0.853 in the
year 2020 and 0.785 in the year 2021. It seems that the quick ratio of the firm is 0.068 and has increased from
last year.

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Proprietary Ratio = Shareholders fund / Total assets

3.

Year 2021 2020

Shareholders fund 24,40,24,967 23,81,86,205
Total Asset 70,74,02,297 62,42,16,870
Proprietary ratio 0.344 0.381

Proprietary ratio

0.381

0.344

70,74,02,297 62,42,16,870
24,40,24,967 23,81,86,205
2021 2020

INTERPRETATION:

The above table and graph shows that proprietary ratio of the firm was 0.381 in the year 2020 and 0.344 in the year 20

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Debt Equity Ratio = Debt / Equity

4.
Year 2021 2020
Debt 7,60,75,337 4,18,10,375
Equity 1,84,59,477 -2,92,52,809
DER 4.121 -1.437

DER
4.121

1,84,59,477 -2,9-12.,5423,7809
7,60,75,337 4,18,10,375
2015 2016

INTERPRETATION:

From the above data and graph shows that I 2020 is maintaining debt 4 times more than the equity in
2021 it reduces it up to 1.4 times more than equity. It seems relative proportion of shareholders
equity and debt used to finance a company’s assets.

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Gross profit ratio = Gross profit ratio / Net sales

5.

Year 2021 2020

Gross profit ratio 32,73,38,471 31,23,15,406
Net sales 77,27,11,987 75,95,06,072
GPR 0.4234 0.4112

GPR
0.4234

0.4112

77,27,11,987 75,95,06,072
32,73,38,471 31,23,15,406
2021 2020

INTERPRETATION:

From the above data and graphs it is clearly shows that in 2020 the firm earned 0.14% of profit in net sales in 2021 it m

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6. Net profit ratio = Net profit / Net sales

Year 2021 2020

Net profit 34,60,477 (4,42,51,809)
Net sales 77,27,11,987 75,95,06,072
NPR 0.0045 -0.0582

NPR
0.0045

77,27,11,987 75,95,06,072
34,60,477 (4,42,51,809)

2021 2020

-0.0582

INTERPRETATION:

The above data and graph shows that the net profit ratio in the company is 0.004% it shows the company is
making 0.044% of net sales in 2020 and it hiked to 0.058% and the ratio of 2020 is less than 2021 and as
compared to 2020 and 2021 the net profit ratio of the enterprise is good.

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Chapter : 5

Learning Experience

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Learning experience:

I have done my organization study in TECHNO RINGS PRIVATE LIMITED Shivamogga. During this study, I ha

In every department weather it is lower level or higher level the concerned, staff given me all the
necessary information whatever required to learn. Overall, it's been good experience.

In the company I had gone through various department with interacting between the heads of
department then there I just noticed some of the aspects, which are required to me.

I Initially started working upon the production process and how the products are manufactured from
raw materials; the chain of converting raw material into consumer hand products is very interesting.

My experience with the factory has much more impact on me because for the first time I had worked
with the practical aspects and soon I come to realize practical aspects are not easy to learn. have got the
practical oriented of the functions of the various departments of the company. I was able to analyse the
performance of the company, and I also understood the application of theoretical concepts into business
decision in the organization and understood delegation of authority, responsibility. co-ordination and
teamwork in the organization.

This training helped me to know the information regarding casting product and producing procedure of
casting. I have learned what are all the activities are going in production ,marketing and human resource
department also I learned some of the industrial relation practices like collective bargaining, grievance
procedure etc.

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BIBLIOGRAPHY:

Brochure of Techno Rings Private Limited.

Annual report of the year 2020 and 2021.

Materials provided by Techno Rings Pvt Ltd.

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