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  • Tsingtao Decision Matrix

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    Kim VanKosh
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    The document presents a decision matrix to evaluate three options for a brewery: expanding into spirits, expanding beer in Southeast Asia, or expanding into craft beer. The options were scored on criteria like cost, return, effort, and industry growth, with expanding into craft beer receiving the highest overall score of 2.25 out of 5.

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    The document presents a decision matrix to evaluate three options for a brewery: expanding into spirits, expanding beer in Southeast Asia, or expanding into craft beer. The options were scored on criteria like cost, return, effort, and industry growth, with expanding into craft beer receiving the highest overall score of 2.25 out of 5.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    7 views2 pages

    Tsingtao Decision Matrix

    Uploaded by

    Kim VanKosh
    The document presents a decision matrix to evaluate three options for a brewery: expanding into spirits, expanding beer in Southeast Asia, or expanding into craft beer. The options were scored on criteria like cost, return, effort, and industry growth, with expanding into craft beer receiving the highest overall score of 2.25 out of 5.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Tsingtao Decision Matrix

    Low Cost to Return on Low Effort to


    Options Implement Investment Execute
    25% 50% 10%
    Spirits Market 1 3 1
    Expand beer in SouthEast Asia 4 1 3
    Expand into craft beer 3 2 2
    High Growth
    of Industry Score

    15% 100%
    3 2.3
    1 1.95
    2 2.25

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