7TH HEAVEN BAKERY

THE LARGEST BAKERY CHAIN IN INDIA

DONE BY HEMA REDDY(21BCE8440)

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Agenda
history and overview of the company's
mission and vision
About Franchise of the 7th Heaven Bakery
Food Quality & New Product Innovations
Market analysis & Financial Performance
Conclusion

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 Success of 7th Heaven Bakery
From an online cake ordering service run by a father-son trio in 2011, to
India’s largest live kitchen bakery chain in 2022, 7th Heaven’s business
trajectory has been nothing short of exceptional.
Composed of founders Arjun Chugh and Sanjay Chugh, Arjun’s partner
Swati Chugh, and brother Karan Chugh, the core team at 7th Heaven has
successfully used the franchise model.
Within 2-3 years, the company gained a good name, and this led to
the decision of starting their own brand 7th Heaven which
eventually spread out to become a franchise trusted by countless
owners and customers throughout the nation.
The current tally of 7th Heaven’s bakeries stands at more than 200
stores dispersed across 75 cities in 21 Indian states.This dessert
franchise expanded internationally with recent store in dubai and
planning their venture into sevearl other foreign countries.
They gave the phrase fresh out of the oven, a whole new meaning with their
unique concept of Live Kitchens. 7th Heaven bakes the cake and done up in a
total of 7 minutes. FOUNDERS OF 7TH HEAVEN BAKERY 3
 Mission and vision
The company's vision is that to be the number one bakery and desserts
chain in India and to span across different countries in the coming three
years.They wish to become a global brand synonymous with high-
quality cakes and desserts.

And the company's mission is that to provide their customers with

fresh,high-quality baked goods made with finest ingredients.

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 A Franchise of 7th Heaven Bakery.
This is one of the franchise of 7th Heaven Bakery that is located in
Guntur.And the owner of this Franchise is RamaKrishna.
He started this franchise in the year 2018.
He applied for this franchise through online and the total budget
of this Franchise is 30Lakhs.
He owe this franchise because its a very popular bakery among the
country and food businesses are highly profitable.
Best part of this bakery is that they have a Live Kitchen concept
and fresh cakes made in 7min and customizable cakes as this
concept we have never seen before as per he said.

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FOOD QUALITY STANDARDS
The company/franchise believe that quality and taste is extremely
important ,and therefore company use the highest quality raw material.
That eventually builds trust,and leads to a loyal customer support base.
They have high ratings of their products on various online food sites abnd
blogs that are testament of this.
This company only sells the vegetarian food like desserts and fast food .

NEW PRODUCT INNOVATIONS

As this company/franchise have in their menu a huge array of International
desserts that include cupcakes,cakes and pastries,american cheesecakes
and so on and even in fast foods like pizza,burger,pasta,fries and so on .
This company have professional food developers,food designers and 3
masterchefs who constantly work on updating the products and
intotroducing new items.Also they ensure that they change with time and
remain relevant and up to date at all times.
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Market Analysis
7th Heaven has stood the test of time, and not only survived, but thrived in the competitive
F&B industry. Its outlets sell anywhere between 7,000 to 10,000 cakes every day! It is a part
of over 3 million celebrations across India every year.
Right from a professional launch offering free cupcakes/pastry or buy 1 get 1 offier on the
opening day, to regular multiple promotion offer ideas for all important calendar
occasions, advertising campaign ideas, membership schemes, help for online tie-ups as
required, social media etc.

Financial Performance
Sales and profit-Monthly sales-7,50,000/-
Direct expenses-Purchases and Transport-profit margin-55%
Indirect expenses-rent,salaries and electricity,franchise fee....-Net profit margin-7%
Based on this indicative and average numbers, the net profit margin works out to 7% which
implies 7th Heaven Franchise ROI can be recovered by 26-28 months i.e. in an around 2 years.
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Conclusion
7th Heaven franchises grew at a rapid pace as many found themselves without employment and
wished to find alternate sources of stable income. 7th Heaven provides good franchising and
money making opportunities which led to it seeing expansion despite the shortcomings of the
nationwide.

Diving head-first into an industry as ruthlessly competitive as Food & Beverage, calls for heavy
courage, and a lot of investment. In the case of 7th Heaven, the latter was worth crores. Also
crucial was bulletproof patience, as the company waited for longer than what was anticipated, to
reach the break-even point. But all the resilience paid off at last, and how!

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THANKYOU