Assignment: Print media

Topic: Taking an Interview

Submitted to: Prof.M.Kashif
Submitted by: Noor Ul Ain Sajid
Department: BS Media & Communication Studies
Semester: 3rd
Section: B
 Interview on Social Media
As the interview began, I welcomed Hamza Riaz a student of IT to discuss
social media in Pakistan. Hamza appeared impatient to share his knowledge
about the topic of social media and without wasting the time the interview
started as:
1. What social media platforms do you think are most effective for engaging
with our target audience?
the most effective social media platforms for engaging with a younger
demographic are Instagram and TikTok, while platforms like Facebook and
LinkedIn are more effective for targeting an older professional audience.
However, it ultimately depends on who your target audience is and where they
are most active on social media. It is important to conduct audience research to
determine which platforms will be most effective for reaching and engaging
with them.
2. How do you stay up-to-date with the latest social media trends and changes?
Here are some ways businesses and social media professionals can stay up-to-
date with the latest social media trends:
1. Follow social media experts on Twitter and LinkedIn
2. Attend industry events and conferences
3. Join social media groups and communities on Facebook and LinkedIn
4. Subscribe to industry-leading blogs and newsletters
5. Set up Google Alerts for relevant topics and keywords
6. Use social media monitoring tools to track industry trends and updates
7. Experiment with new features and updates on social media platforms.
3. Can you give an example of a successful social media campaign you have
managed in the past?
One successful social media campaign was the ALS Ice Bucket Challenge in
2014. This campaign encouraged people to pour a bucket of ice water over their
heads and donate to the ALS Association to raise awareness and funds for
amyotrophic lateral sclerosis (ALS), a neurodegenerative disease. The campaign
went viral on social media platforms like Facebook, Twitter, and Instagram,
with over 17 million videos shared and $115 million raised. Celebrities and
public figures also participated, including Bill Gates, Oprah Winfrey, and
former US President George W. Bush. The campaign's success was due to its
simplicity, share ability, and engaging nature, encouraging people to challenge
their friends to participate and spread the word about the cause.
4. How do you measure the success of your social media efforts and what
metrics do you track?
Here are some ways to measure the success of social media efforts:
1. Engagement rate: This includes metrics such as likes, comments, shares, and
views. It shows how many people are interacting with your content.
2. Follower growth: This metric shows how quickly your followers are growing
over time.
3. Reach: This measures how many people have seen your content.
4. Click-through rate (CTR): This shows how many people clicked on a link or
call-to-action in your post.
5. Conversions: This metric measures how many people took a desired action,
such as filling out a form or making a purchase, after seeing your social media
post.
6. Customer acquisition cost (CAC): This metric measures the cost of acquiring
a new customer through social media marketing.
7. Return on investment (ROI): This calculates the revenue generated by social
media marketing compared to the amount spent on advertising and related costs.
5. What are your thoughts on the role of social media in brand reputation
management?
Based on information and analysis provided, social media has a significant role
in brand reputation management. Social media platforms serve as a reflection of
a brand's reputation and can impact the audience's perception of the brand.
Through active monitoring and effective communication, social media can be
used by brands to address and manage any negative or damaging content or
feedback. On the other hand, a brand's positive performance and engagement on
social media can create a positive reputation and sense of trust with their
audience. Thus, social media is a valuable tool for brand reputation
management.
Thank you Hamza for taking the time to talk with me about social media. It's
clear that social media has transformed the way we communicate and connect
with each other. While there are certainly positive aspects to social media, such
as being able to stay in touch with friends and family and having access to a
wealth of information, there are also a number of challenges associated with
social media use. Whether its cyberbullying, fake news, or the negative impact
on mental health, it's important that we continue to have conversations about the
role of social media in our lives and how we can use it in a responsible and
healthy way. Ultimately, it's up to each of us as individuals to determine how
we engage with social media and what kind of impact we want it to have on our
lives.