Lesson 03

WITH MISS ANN

 What propaganda
technique uses these
words, “racist, dictator
and communist”?
NAME-CALLING
 What propaganda
technique is applied in the
advertisement?
CARD STACKING
In an advertisement, a dentist visits
a rural area, introduces a brand of
toothpaste, and teaches the
farmers and their families how to
properly brush their teeth using the
toothpaste.
 What propaganda
technique is used in the
advertisement?
PLAIN FOLKS
C L A B
C H I L D L A B O R
U E L O Y T
U N E M P L O Y M E N T
H N G
H U N G E R
 U A N

R F F K G
 H U M A N

T R A F F I C K I N G
U L Y N
B U L L Y I N G
 ____

_____
____ (Issue)
____

____
 An issue is an
important problem or
topic that people in the
society argue about or
discuss since it negatively
affects many people in the
society. It could be a
social, moral, or economic
issue.
SOCIAL
 SOCIAL

- prevent the society

from functioning at the
most desirable level.
 SOCIAL

MORAL
- prevent the society
from functioning at the
most desirable level.
 SOCIAL

MORAL
- prevent the society
from functioning at the - are situations or actions
most desirable level. that do not conform to the
shared norms and values,
culture, and beliefs
distinguished by a certain
community or social
setting
 SOCIAL

MORAL
- prevent the society
from functioning at the - are situations or actions ECONOMIC
most desirable level. that do not conform to the
shared norms and values,
culture, and beliefs
distinguished by a certain
community or social
setting
 SOCIAL

MORAL
- prevent the society
from functioning at the - are situations or actions ECONOMIC
most desirable level. that do not conform to the
shared norms and values, - are situations that
culture, and beliefs reflect the scarcity of
distinguished by a certain
community or social resources which are
setting deemed insufficient to
satisfy human wants and
needs
 ❑ The issue involves people in the society.
❑ The public, as a whole, recognizes the
situation as a problem.
❑ A large segment of the population sees
An issue becomes a the situation as a valid concern.
social issue under the ❑ The situation can be alleviated through the
following circumstances: joint actions of the citizens.
DRUG ADDICTION
DRUG ADDICTION
 CRIMES
DRUG ADDICTION
 CRIMES
DRUG ADDICTION
 POVERTY
CRIMES
DRUG ADDICTION
 ❑ It is against the values, beliefs, and
preferences of the people in the society.
❑ It involves behavior patterns that bring the
individual repeatedly into conflict with the
An issue becomes a society.
moral issue under the ❑ It involves actions which have the
following circumstances: potential to harm others or the persons
themselves.
ABORTION
ABORTION
 STEALING
ABORTION
 STEALING
ABORTION
 CORRUPTION
STEALING
ABORTION
 ❑ It involves inflation or the increase of price of
basic commodities and services affecting a
large number of people.
❑ It involves an increase of unemployment or
not having a job to earn ones living.
An issue becomes an ❑ It involves poverty caused by underlying
economic issue under the factors such as lack of education, cultural and
following circumstances: religious discrimination, overpopulation,
unemployment, and corruption.
UNEMPLOYMENT
UNEMPLOYMENT
 INFLATION
UNEMPLOYMENT
 INFLATION
UNEMPLOYMENT
 POVERTY
INFLATION
UNEMPLOYMENT
SEE YOU NEXT TIME