Basta Business Plan

www.mondaebrew.com.
ph
mondaebrew@gmail.com
Facebook: MONDAẾ BREW
Instagram: @mondae_brew
(+63) 934 721 2120
MONDAẾ BREW
A Business Plan Presented
To the Faculty of
City of Bogo Senior High School
In partial fulfilment of
The requirements for Entrepreneurship
PROPOSED BY:
Alferez, Chinah May
Bacornay, Jean Will Grace
Catadman, Mary Louise
Dacillo, Michaela Claire
Ortega, Lilo Marie
Piamonte, Shiera Mae
Riveral, Elina Eunice
Verallo, Keshia Marie
2
www.mondaebrew.com.ph
(+63) 934 721 2120
ACKNOWLEDGEMENT
We would like to thank our creator for allowing us to complete our work, especially for helping
us during the difficult times.
We would also like to thank Mrs. Ronafe Egonia for guiding us throughout our task completion,
and for always making sure that they will be available when we need their assistance.
We would also like to thank our family, especially our parents, for being so patient and
encouraging us through thick and thin.
We dedicate this work to everyone, who is always eager to get knowledge and have courage to
continue studying and to have faith in God at all times.

(+63) 934 721 2120
DEDICATION
We would like to dedicate the success of this paper work to our family, friends, and
teachers and to those people who believed in our capability to finish this work successfully. You
have been an inspiration to us giving us the determination to finish this business plan. Thank you
for your support, and encouragement.
May God Bless You!

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TABLE OF CONTENTS
1. THE BUSINESS CONCEPT AND
THE BUSINESS MODEL …………………………………………… 1
1.1 Business Name …………………………………………… 1
1.2 Business Location …………………………………………… 1
1.3 Business Ownership …………………………………………… 1-2
1.4 Business Description …………………………………………… 2
1.4.1 Mission and Vision …………………………………… 3
1.5 Operations and Location …………………………………… 3-4
1.6 Funding Requirements and Source …………………… 4
2.0 EXECUTIVE SUMMARY …………………………………… 5
2.1 Business Objectives …………………………………… 5
2.2 Mission Statement …………………………………… 6
2.3 Guiding Principles …………………………………… 6
2.3.1 Values and Principles …………………………………… 6
2.3.2. Gratitude …………………………………… 6

2.4 MONDAẾ
Facebook: Products and Services
BREW …………………………………… 7
(+63) 934 7212.4.1
2120 Keys to Success …………………………………… 7
3.0 THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES AND
CONTRIBUTION ………………………………………..…. 8-9
3.1 Organizational Structure …………………………………… 9
4.0 THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE CUSTOMER
……………………………………………………… 10
4.1 The Customers ……………………………………………… 10-11
5.0 THE MARKET, MARKET JUSTIFICATION BASED ON
THE INDUSTRY DYNAMICS AND THE MACRO ENVIRONMENTAL FACTORS AFFECTING
THE OPPORTUNITIES AND
THREATS IN THE MARKET, THE SIZE, POTENTIAL
AND REALISTIC SHARE OF THE MARKET …………………… 11
5.1 Market Segments ……………………………………………. 12
5.2 Market Needs ……………………………………………. 12
5.3 Business Competing Enterprises …………………………… 12
5.4 Macro Environmental Factors ……………………………. 13
5.4.1. Social Environment ……………………………. 13

5.4.2. Ecological
Facebook: MONDAẾ BREW Environment ……………………………. 14
(+63) 934 7215.4.3.
2120 Economical Environment ……………………………. 14-15
5.4.4. Political Environment ……………………………. 15
6.0 THE PRODUCT AND SERVICE OFFERINGS …………………… 15-16
6.1 Daily Operations and Production ……………………………. 16
6.2 Product Description ……………………………………. 17
6.3 Service Description ……………………………………. 17-18
7.0 ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM: BUSINESS
COMPETITIVENESS ……………………………… 18
7.1 Marketing Strategy ……………………………………….. 18
7.1.1. Strengths ……………………………………….. 19
7.1.2. Weaknesses ……………………………………….. 19
7.1.3. Opportunities ……………………………….. 19
7.1.4. Threats ……………………………………….. 20
7.2 Launch Marketing ……………………………………….. 20-21
8.0 THE FINANCIAL FORECASTS AND EXPECTED RETURNS,
RISKS, AND CONTINGENCY…………………………… …….. 22

8.1 MONDAẾ
Facebook: Table 1 Forecasted
BREW Statement
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Comprehensive Income ……………………………….. 22-23
8.2 Table 2 Start-up Costs ….…………………………….. 23
9. ENVIRONMENTAL AND REGULATORY COMPLIANCE ….…………………………….. 24
9.1 Food Safety Act of 2013 ….…………………………….. 24
9.2 Business Permit ….…………………………….. 24
9.2.1 SEC (Securities and Exchange Commission) …….. 24
9.2.2 Barangay ….…………………………….. 24
9.2.3 Mayor’s Office ….…………………………….. 25
9.2.4 BIR (Bureau of Internal Revenue) ………… 25
10.0 THE CAPITAL STRUCTURE AND FINANCIAL OFFERING:
RETURNS AND BENEFITS TO INVESTORS,
FINANCIERS, AND BUSINESS PARTNERS ………… 25-56
10.1 Table 3 Financing ….…………………………….. 26
10.2 Table 4 Forecasted Net Income ………………………… 26
10.3 Table 5 Financial Forecasts ….…………………………….. 27
11.0 BUSINESS PRONENTS ………………………………… 28-29

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1. THE BUSINESS CONCEPT AND THE BUSINESS MODEL
1.1 Business Name
The proposed name of the business is Mondaѐ Brew which was made by the people
involved in the business. We intend to provide products and services with a low-cost but a high-
quality ones.
1.2 Business Location
The business will be located at the AGORA Building of City of Bogo Senior High
School Cogon, Bogo City, Cebu. Its location is very suitable for the business because its target
market are mostly the school’s staff and students.
1.3 Business Ownership
The business will be a partnership of the students inside the group namely: Chinah May
Alferez, Jean Will Grace Bacornay, Mary Louise Catadman, Michaela Claire Dacillo, Lilo Marie
Ortega, Shiera Mae Piamonte, Elina Eunice Riveral, and Keshia Marie Verallo.
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They are Senior High School students of City of Bogo Senior High School taking
up Humanities and Social Sciences Strand. As a fulfilment for their entrepreneurship subject,
they decided to put up a food business seeing that the students are fond of foods and it is a basic
necessity that everyone needs. Mondaѐ Brew aims to be known as number one seller of food
products around the school.
1.4 Business Description
Mondaѐ Brew business intends to venture all over City of Bogo Senior High School. This
will be located at the said school, and it is wholly owned and operated by the seven business
partners. It aims to give satisfaction and meet customer’s expectations.
Mondaѐ Brew will specialize in different types of high-quality service and scrumptious
products:
BEVERAGES SNACKS SCHOOL SUPPLIES SERVICES
 Iced Coffee  Peanuturon  Papers  Print
 Hot Coffee  Mini Fudgee  Bondpapers  Photocopy
 Milkshake Butternut  Stationeries  Mini Library
 Ice Cream  Doughnut  Notebooks
 Halo-Halo  Cupcake  Folders/Envelopes
 Nachos
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The MONDAẾ
Facebook: service thatBREW
Mondaѐ Brew will be providing depends on the customer’s
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produce products and give services that can supply the demand.
1.4.1 Mission and Vision
Our Mission is to provide high-quality products and services at an affordable
price that would purely give satisfaction to our valued customers which will make them crave for
more, with every sip and bite.
Our Vision is to be one of the leading businesses in the community. Mondaѐ
Brew’s goal is to create a lasting a legacy in the industry, positively impacting the way people
perceive and enjoy food and services.
1.5 Operations and Location
The business will be open during weekdays from Monday to Friday. The schedule has a
possibility to change if ever holidays will come up.
Mondaѐ Brew will operate four days a week with hours as follows:
DAYS HOURS
Monday 6:00 A.M. - 6:00 P.M.
Tuesday 6:00 A.M. - 6:00 P.M.
Wednesday 6:00 A.M. - 6:00 P.M.
Thursday 6:00 A.M. - 6:00 P.M.
Friday 6:00 A.M. - 6:00 P.M.
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We MONDAẾ
Facebook: believe thatBREW
the place is an ideal place for this specific business due to its
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being inside the campus which is accessible and less hassle for students to
purchase. All products will be distributed and sold from this location, and all services will be
performed at this location.
1.6 Funding Requirements and Source
Sources of Funds
Alferez, Capital 500,000.00

Bacornay, Capital 500,000.00
Catadman, Capital 500,000.00
Dacillo, Capital 500,000.00
Ortega, Capital 500,000.00
Piamonte, Capital 500,000.00
Riveral, Capital 500,000.00
Verallo, Capital 500,000.00
Total Funds 4,000,000.00
The company will launch gradually after receiving the aforementioned funds in order to
see whether it has a good probability of succeeding. The inventory will be known after further
discussion by the owners. The cost to open the restaurant is Php 1,302,600.00. The majority cost
that made up the start-up assets is the property & equipment costing up to Php 505,000.00 while
for the start-up cost of purchases of ingredients is Php 250,000.00, the majority cost that made it
up is the annual estimated Payroll cost is Php 537,600.00 and the place will be rented and after
discussion from the owner’s place a down payment for the whole year will be Php 10,000.00
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2.0 EXECUTIVE SUMMARY
Mondaѐ Brew will be a company that will provide products and services that will surely
Our business will provide excellent customer service. MONDAЀ BREW will also provide a
variety of products to select.
Our target customers are those students and teachers who love food or snacks that
satisfies their cravings.
2.1 Business Objectives
Mondaѐ Brew aims to:
 To give satisfaction of products and services to the customers.
 To provide affordable and delicious products.
 To give quality market services.
 To give profits for innovation of products.
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2.2 Mission
Facebook: Statement
MONDAẾ BREW
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Our Mission is to serve our dear customers with satisfaction by our services, and
provide food that will make them crave for more with every sip and bite. To create warm and
welcoming atmosphere in our establishment where customers can gather, connect, and savor
memorable dining experiences.
Our Vision is to be one of the leading businesses in the community.
2.3 Guiding Principles
2.3.1 Values and Principles
The staffs of MONDAЀ BREW will do all possible ways to serve every customer
with a smile, respect, and a desire to go above and beyond their expectations in order to uphold
the correct values and ideals.
2.3.2. Gratitude
Customers are warmly thanked for their time and effort in supporting our
company by making purchases from us. Feedbacks, comments and thoughts about our
service is accepted wholeheartedly as it helps us look for areas of improvement.
2.4 Products and Services
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Provide BREW
Facebook: MONDAẾ memorable and nostalgic products that will surely make the
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customers bring back to their childhood days. MONDAЀ BREW staffs will
appeal to the customers through providing high quality products and excellent services.
2.4.1 Keys to Success
 The MONDAЀ BREW Company’s key to success are having determination, hardwork,
patience, employers are risk takers, business minded, being humble to the customers and
are committed to work.
3.0 THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES
AND CONTRIBUTION
The proponents of the business are the eight members of the group that can be considered
as student entrepreneurs. Each of them has something to contribute and they can be divided
based on their capabilities, and skills. The proponents believe that by dividing them and giving
them the work that they can successfully do can make the business more successful because each
member is not forced on what they do making them have passion on what they are doing. The
resource mobilizers and financial backers would be the inventors who are willing to invest in the
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business.
Facebook:The nine proponents
MONDAẾ BREW of the business can act as resource mobilizers and
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financial 721 2120
backers because the students will be the one who will share for the capital of the
business.
The members of the group will be divided and some will analyse if the budget is enough
for the materials and equipment and if there is a sufficient fund that they can use to pay it.
For the governance and top management, the leader and assistant leader of the group can
handle it since it is all about managing. These leaders will be the one leading the whole group in
order to have an organized business and so that all members under the group can follow. But
having leaders doesn’t mean that other members can’t participate in managing and
brainstorming, the suggestions and approval of each individual inside the group is very
important. In that part, they will be able to formulate different ideas and concept that can help in
improving the business.
Others can work for the implementation of the business and can operate the
establishment. There are also members who will represent as the advertisers of the business.
Others can be the one who will sell the products or the ones who will handle money and act as
the accountant of then group.
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3.1 Organizational
Facebook: MONDAẾ BREWStructure
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Based on the strength, skills and expertise of each owner they will be assigned to a
specific position where:
President
Chinah May
Alferez
VP Marketing VP Production VP Sales

Keshia Marie Michaela Claire Shiera Mae
Verallo Dacillo Piamonte
Marketing Production Sales Manager

Manager Manager Mary Louise
Elina Eunice Riveral Lilo Marie Ortega Catadman
4.0 THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO
THE CUSTOMER
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The MONDAẾ
Facebook: first launchBREW
or operation of the product will be held at its exact location at
(+63)of934
City 721Senior
Bogo 2120 High School. Target customers are mainly students, teachers and
staff.
4.1 The Customers
 Students. The place is located inside the campus. Students who often look for something to
eat will find the place very suitable whenever they would like to eat or have a break. Prices
are also cheap and affordable.
 Teachers and Staff. Teachers and staff might look for a spot near campus and consider
taking a break, much like students do. Foods that are offered will surely make the customers
crave for more.
The desired target customers are those who are fond of eating snack. Through this, they
will be able to satisfy their cravings. The product’s price will depend on what kind of product
will be served. Customer’s possible budget is highly considered in setting so.
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5.0 THE MARKET, MARKET JUSTIFICATION BASED ON THE INDUSTRY
DYNAMICS AND THE MACRO ENVIRONMENTAL FACTORS AFFECTING
THE OPPORTUNITIES AND THREATS IN THE MARKET, THE SIZE,
POTENTIAL AND REALISTIC SHARE OF THE MARKET
The purpose of this business is to satisfy our customers with our food and the uniqueness
of our business and also to delight customers by providing good food and beverage quality
products with affordable prices and establish a strong market presence that will put a smile on
the faces of the customers. We are going to sell products that will make the customers remember
their elementary days which are not available in our Target market nowadays. If Mondaѐ Brew
will be successful, we will plan to expand it and suggest our products in the future.
5.1 Market Segments
The City of Bogo Senior High School is in need of affordable and delicious products that will
reminisce their childhood favorite snacks.
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5.2 Market Needs
MONDAЀ BREW business will appeal to the target market which is inside the campus only. The
business will cater the students studying at City of Bogo Senior High School.
5.3 Business Competing Enterprises
Currently Mondaѐ Brew is the only business who offers unique snacks and beverage
product aside from the other business competitors who also offers snacks. Ice Kantdy, Tasty
Bites, Dun’kin, Yummylicious and Munchkiss business targets the same clients which is the
students of CBSHS as MONDAЀ BREW and has a possibility of having a fine reputation for
customer satisfaction. Our primary ways to compete are through low cost or high quality and
most importantly, unique snacks.
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5.4 Macro Environmental Factors
SOCIAL
ENVIRONMENT
MACRO
ECOLOGICAL ECONOMICAL
ENVIRONMENT ENVIROMENTAL ENVIRONMENT
FACTORS
POLITICAL
ENVIRONMENT
5.4.1. Social Environment
This section includes the cultural environment. A cultural environment is a set of beliefs,
practices, customs and behaviours that are found to be common to everyone.
 Comment on the service
 Consuming the product
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5.4.2. Ecological Environment
The Natural Environment;
The natural environment encompasses all living things and non-living things occurring
naturally on Earth.
Changes:
 Constant change of weather that affects how the business operates.
Effect:
 Customers refuse to visit the place where the business is located.
5.4.3. Economical Environment
The economic environment consists of external factors in a business market and the
broader economy that can influence a business.
ECONOMY
Other Outside
Government Consumers
Businesses Suppliers
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 Increment
Facebook: of PerBREW
MONDAẾ Capita Income
 934
(+63) Number of target consumers increase
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 Investments increased
 Target customers division
5.4.4. Political Environment
This refers to actions taken by the government, which potentially affect the daily business
activities of any business operating in the city.
Changes:
 Government Implement New Plans and policies and new people working in the
government
Effect:
 Business operation will be paused
 Having new plans for business
6.0 THE PRODUCT AND SERVICE OFFERINGS
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Mondaѐ Brew
Facebook: offers and
MONDAẾ provides a snack product that is affordable, such as Hot and
BREW
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Iced 934 721 2120
Halo-Halo and many more products that will surely make you crave for
more.
6.1 Daily Operations and Production
Mondaѐ Brew will be open 5 days a week and will provide the following products:
DAYS HOURS
Monday 6:00 A.M. - 6:00 P.M.
Tuesday 6:00 A.M. - 6:00 P.M.
Wednesday 6:00 A.M. - 6:00 P.M.
Thursday 6:00 A.M. - 6:00 P.M.
Friday 6:00 A.M. - 6:00 P.M.
BEVERAGES COST
Iced Coffee Small -Php 20.00
Medium- Php 25.00
Large-Php 30.00
Hot Coffee Small -Php 15.00
Medium- Php 20.00
Large-Php 25.00
Halo-Halo Php20.00
SNACKS COST
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Mini Fudgee Butternut Php 6.00
Cupcake Php 6.00
Nachos Php 15.00
SCHOOL SUPPLIES COST

Papers Intermediate Pad – 20, Yellow Pad – 40, ½ crosswise –
12, ½ lengthwise – 8, Index Card – 1/piece
Bondpapers Php 10.00
Stationeries Php 6.00
Notebooks Php 6.00
Folders/Envelopes Php15.00
SERVICES COST
Print Php 15.00
Photocopy Colored
Mini Library Php 6.00
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6.2 Product Description
Ever wonder of trying different food? The Mondaѐ Brew is a place where students, faculty, and
staff can purchase refreshment or food and will carry a variety of quality products which makes
it unique. Our underlying philosophy in selecting products is to choose lines that will bring
consistent quality, low prices, and product satisfaction to our customers. These are the following
products that we offer to ensure the quality we guarantee.
 Newly Baked Goods
 Fresh Brewed Coffee
 Produced shave ice and fresh fruits.
 Fresh cooked meals for breakfast and lunch.
 Assortment of school supplies and customized coffee cups supplies.
An important component of our business is not just our products, but our service. Wherein our
target customers can access the books equally within the school. So not only do that our mini
library can encourage good reading habits, but by being positioned in a cafe within the school,
they can easily facilitate them too!
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 What are the products?
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What is Mondaѐ Cupcakes?
The Mondaѐ Cupcakes is a small, tasty, light, fluffy and mouth-watering snack cakes. This
product is the best combination for coffee and Halo-Halo.
What is Mondaѐ Nachos?
Mondaѐ Nachos is an appetizer consisting of tortilla chips and other variety of chips covered
with mayonnaise.
What is Mini Fudgee Butternut?
It is a sweet snack made with Fudgee Bar and is inspired from Dunk‘n Donuts Choco Butternut.
It also comes with different flavors and a tasty sweet snack.
What is Mondaѐ Halo-Halo?
Each creamy and energizing bite of Mondaѐ Halo-Halo is made with sweetened beans, fruits,
and topped with milk, leche flan, and ube ice cream. You'll desire this cool and energizing treat!
What is Mondaѐ Iced Coffee?
Mondaѐ Iced Coffee is freshly brewed coffee it's a combination of a coffee product, milk and ice,
with this you can get a cooling caffeine fix with no fuss.
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What is Mondaѐ
Facebook: Hot Coffee?
MONDAẾ BREW
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The Mondaѐ Hot Coffee is like a strong, chocolaty-smelling coffee to open your senses in
the morning. It will surely complete your day!
What is Mondaѐ Meals?
The Mondaѐ Meal comes in a variety dishes depending on the customers' preferred side dish
selection. It’s a simple yet tasty fried rice dish that’s big on flavor yet is an easy recipe!
7.0 ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM:
BUSINESS COMPETITIVENESS
The Mondaѐ Brew uses a strategy of total quality— in product and service. Our promise
is in our location, the products we sell, the people we attract and the atmosphere we create.
7.1 Marketing Strategy
MONDAЀ BREW will engage in a Social Media platform, it is a way to endorse and
will help our product be known by everybody. As part of its strategy, MONDAЀ BREW will
conduct SWOT Analysis to identify its Strengths, Weakness, Opportunities and Threats.
7.1.1. Strengths
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 Unique
Facebook: Dishes BREW
MONDAẾ
 934
(+63) Affordable
721 2120Prices
 Competitiveness
 Determination and dedication
 Accommodating and nice staffs
7.1.2. Weaknesses
 Existing Competitors
 Lack of supplies
 Profit
7.1.3. Opportunities
 Social media campaigns
 Reduce prices
7.1.4. Threats
 Competitors offering cheaper price
 Rising Costs
7.2 Launch Marketing
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Facebook: MONDAẾ BREW One way we differentiate ourselves from other snack-chain
(+63) 934 721 2120 will be how we employ marketing to raise awareness, boost
competitors
consumer traffic, and create a solid brand image. We want to enhance customer
awareness right away rather than waiting for referrals. Right now, we are actively
growing our consumer base.
Through a number of strategies, launch marketing will build our brand's reputation,
improve traffic right away, and raise awareness.
 Design and packaging
 Advertising
 Pleasant retail environment
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8.0 THEMONDAẾ
Facebook: FINANCIAL
BREW FORECASTS AND EXPECTED RETURNS,
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RISKS, AND CONTINGENCY
8.1 Table 1 Forecasted Statement of Comprehensive Income
MONDAЀ BREW
Forecasted Statement of Comprehensive Income
January2023 - December 2026
Year 1 Year 2 Year 3

Net Sales 1,048,656.00 1,834,560.00 3,852,576.00
COGS 157,298.6 275,184.00 577,886.4
Gross Profit 891,357.00 1,559,376.00 3,274,689.6
Less: Operating Expenses
Salaries Expense 311,040.00 311,040.00 311,040.00

Rent 9,600.000 9,600.00 9,600.00
Advertising Expense 1,000.00 1,500.00 2,000.00
Permit and Licenses 1,500.00 1,500.00 1,500.00
Utilities Expense 5,000.00 8,000.00 11,000.00
Total Expenses 327,640.00 331,640.00 335,140.00
Net Income Before Tax 414,920.00 1,227,736 2,939,549.6
Less: Income Tax 82,984.00 429,707.6 1,028,842.36
Net Income 331,936.00 798,028.4 1,910,706.94
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Assumptions:
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Sales will start at Php 499,360 on its 1st month of operation and will continue to increase
by 10% every month. COGS are expected to be 15% of the Net sales. Salaries are Php
25,920.00 every month. Rent is Php 800.00 monthly. Advertising expense will start at Php
1,000.00 in its first year and will increase by Php 500.00 every year. Permit and Licenses every
year the business will pay Php 1,500.00 for its licenses. Utilities will start at Php 5,000.00 in its
first year and will increase by Php 3,000.00 every year.
8.2 Table 2 Start-up Costs
Start-up Assets
cash required ₱ 60,000.00
Supplies ₱ 20,000.00
Start-up Inventory ₱ 15,000.00
Furniture and Fixtures ₱ 15,000.00
PPE ₱ 10,000.00
Total Start-up Assets ₱ 120,000.00
Start-up Expenses
Rent ₱ 800.00
Legal Requirements ₱ 1,500.00
Payroll ₱ 25,920.00
Total Start-up Expenses ₱ 28,220.00
Total Start-up Costs ₱ 148,220.00
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9.0 ENVIRONMENTAL AND REGULATORY COMPLIANCE
MONDAЀ BREW is a business that promotes and supports the Laws and Regulations
that the School and other political entities implements. As a food supplier we must abide by the
food safety act of 2013. We will be following and practicing the Department of Health and
school regulations.
9.1 Food Safety Act of 2013
An act of ensuring foods and other businesses its satisfaction to its consumers and to
reduce consumers risks.
9.2 Business Permit
9.2.1 SEC (Securities and Exchange Commission) Verify and reserve the availability
of the company name with the Securities and Exchange Commission (SEC). The company will
be registered as a partnership under SEC.
9.2.2 Barangay Obtain Barangay Clearance. In order for the business to operate
without any complications the company will obtain barangay clearance.
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9.2.3 Mayor’s
Facebook: OfficeBREW
MONDAẾ A. Obtain Community Tax Certificate (CTC) from the City
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Treasurer’s 2120
Office (CTO) B. Obtain Mayor’s Permit to operate at the Licensing Section
of the City or Municipality
9.2.4 BIR (Bureau of Internal Revenue) A. Register TIN with the BIR (Certificate of
Registration)
10.0 THE CAPITAL STRUCTURE AND FINANCIAL OFFERING: RETURNS AND
BENEFITS TO INVESTORS, FINANCIERS, AND BUSINESS PARTNERS
The capital structure is how a business finances its overall operations and growth by
using different sources of funds. Debt comes in the form of bond issues or long-term notes
payable, while equity is classified as common stock, preferred stock or retained earnings. This
following section presents the important ratios from the concrete work industry, as determined
by the Standard Industry Classification (SIC) Index code 1771.
Our target capital structure (the mix of equity and debt and how it is raised) from the
financing plan limits the amount of money that can be raised externally. The financing plan says
that the company will not raise an external funds then the increase in assets is limited by the
amount of earnings retained. Since Coco Haus is yet to operate Capital structure will provided
26 | P a g e
after a month
Facebook: of its operation
MONDAẾ BREW stating returns and benefits to owners, status of the cash,
(+63)
and 934financial
other 721 2120offering.
10.1 Table 3 Financing
Riveral, Capital ₱ 150,000.00

Piamonte, Capital ₱ 150,000.00
Minorca, Capital ₱ 150,000.00
Masong, Capital ₱ 150,000.00
Noval, Capital ₱ 150,000.00
Del Mar, Capital ₱ 150,000.00
Empleo, Capital ₱ 150,000.00
Arilla, Capital ₱ 150,000.00
Lequigan, Capital ₱ 150,000.00
Total Funds ₱ 1,350,000.00
27 | P a g e
(+63) 934 721 2120
10.2 Forecasted Net Income
Net Income 1
2,500,000.00
2,000,000.00 1,910,706.94
1,500,000.00
1,000,000.00
798,028.40
500,000.00
331,936.00
0.00
YEAR 1 YEAR 2 YEAR 3
Net Income 1
11.0 BUSINESS PROPONENTS
28 | P a g e
(+63) 934 721 2120
Chinah May A. Alferez Michaela Claire P. Dacillo

18 years old 18 years old
May 04, 2005 December 02, 2004
Cogon, Bogo City, Cebu Taytayan, Bogo City, Cebu
Shiera Mae A. Piamonte

Mary Louise A. Catadman
18 years old
18 years old
February 27, 2005
October 01, 2004
Anonang Norte, Bogo City, Cebu
Polambato, Bogo City, Cebu
29 | P a g e
(+63) 934 721 2120
Keshia Marie A. Verallo

18 years old
October 17, 2005
Dakit, Bogo City, Cebu
Lilo Marie P. Ortega Elina Eunice C. Riveral

18 years old 18 years old
April 02, 2005 May 07, 2004
Gairan, Bogo City, Cebu Cayang, Bogo City, Cebu
30 | P a g e

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www.mondaebrew.com.

A Business Plan Presented

City of Bogo Senior High School

The requirements for Entrepreneurship

Alferez, Chinah May

Bacornay, Jean Will Grace

Catadman, Mary Louise

Dacillo, Michaela Claire

Ortega, Lilo Marie

Piamonte, Shiera Mae

Riveral, Elina Eunice

Verallo, Keshia Marie

us during the difficult times.

encouraging us through thick and thin.

continue studying and to have faith in God at all times.

for your support, and encouragement.

May God Bless You!

1. THE BUSINESS CONCEPT AND

THE BUSINESS MODEL …………………………………………… 1

1.1 Business Name …………………………………………… 1

1.2 Business Location …………………………………………… 1

1.3 Business Ownership …………………………………………… 1-2

1.4 Business Description …………………………………………… 2

1.4.1 Mission and Vision …………………………………… 3

1.5 Operations and Location …………………………………… 3-4

1.6 Funding Requirements and Source …………………… 4

2.0 EXECUTIVE SUMMARY …………………………………… 5

2.1 Business Objectives …………………………………… 5

2.2 Mission Statement …………………………………… 6

2.3 Guiding Principles …………………………………… 6

2.3.1 Values and Principles …………………………………… 6

2.3.2. Gratitude …………………………………… 6

3.0 THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES AND

CONTRIBUTION ………………………………………..…. 8-9

3.1 Organizational Structure …………………………………… 9

4.1 The Customers ……………………………………………… 10-11

5.0 THE MARKET, MARKET JUSTIFICATION BASED ON

THE INDUSTRY DYNAMICS AND THE MACRO ENVIRONMENTAL FACTORS AFFECTING

THE OPPORTUNITIES AND

THREATS IN THE MARKET, THE SIZE, POTENTIAL

AND REALISTIC SHARE OF THE MARKET …………………… 11

5.1 Market Segments ……………………………………………. 12

5.2 Market Needs ……………………………………………. 12

5.3 Business Competing Enterprises …………………………… 12

5.4 Macro Environmental Factors ……………………………. 13

5.4.1. Social Environment ……………………………. 13

5.4.4. Political Environment ……………………………. 15

6.0 THE PRODUCT AND SERVICE OFFERINGS …………………… 15-16

6.1 Daily Operations and Production ……………………………. 16

6.2 Product Description ……………………………………. 17

6.3 Service Description ……………………………………. 17-18

7.0 ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM: BUSINESS

7.1 Marketing Strategy ……………………………………….. 18

7.1.1. Strengths ……………………………………….. 19

7.1.2. Weaknesses ……………………………………….. 19

7.1.3. Opportunities ……………………………….. 19

7.1.4. Threats ……………………………………….. 20

7.2 Launch Marketing ……………………………………….. 20-21

8.0 THE FINANCIAL FORECASTS AND EXPECTED RETURNS,

RISKS, AND CONTINGENCY…………………………… …….. 22

8.2 Table 2 Start-up Costs ….…………………………….. 23

9. ENVIRONMENTAL AND REGULATORY COMPLIANCE ….…………………………….. 24

9.1 Food Safety Act of 2013 ….…………………………….. 24