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Market Overview

India CCTV market is expected to register a CAGR of 22.35% over the forecast
period from 2021 - 2026. Terrorism is undoubtedly a significant issue in India,
especially in the light of the numerous terrorist attacks over the last twenty-five
years. With a population of over a billion people and high levels of mass poverty,
multiple religions, languages, and ethnicities, security is a significant threat in
India. As such, Indian law enforcement agencies need tools that aid them in
tackling crime and terrorism in the country. Such devices can include efficient
CCTVs, which are being used by law enforcement agencies around the world.
There is an increasing concern in India about the growing number of crimes
against women. The number of cases reported in the media depicts an alarming
situation. However, the growing number of crimes against women reflects a
dangerous trend in Indian cities, which requires the need for robust surveillance
in the form of CCTVs to be equipped in the cities.

 In March 2020, the Tamil Nadu government announced that all 4,282 high
and higher secondary schools in the state would soon get CCTV cameras,
which will be installed at the cost of INR 48.73 crore. In the initial phase,
the government has already begun installing surveillance cameras across
1,890 schools. In June 2020, the Punjab government has decided to
install CCTV cameras and public address systems in all its schools to
ensure children's safety. The school education department initiated the
release of the funds for having CCTVs in some schools a few weeks before
the coronavirus-induced national lockdown was imposed in March 2020
and has sought INR 7.5 crore from the Centre for installation of CCTVs
and public address systems in 5,456 schools across the state.
 However, in May 2019, the Supreme Court has issued a notice to the
Delhi government in a petition filed against the Delhi's government's order
to install CCTV cameras in school classrooms and make the footage
accessible on a real-time basis to parents of children pursuing education
in the schools. The petition has been filed because it violates the right to
privacy and gives rise to stalking and voyeurism. The petition also tells
that CCTV installation in classrooms will result in psychological pressure
and trauma to adolescents. CCTV cameras in schools can also lead to
teachers not being able to freely express their opinions if they feel that
they are under surveillance; this will severely impact the dissemination of
ideas. It is also expected that a child's personality will be curbed if they
are always under surveillance.
 In October 2019, CP Plus announced its intention to boost the export of
indigenous CCTV and security surveillance systems from India. The brand
said that it had increased the production capacity at its India
manufacturing facility. Its manufacturing facility is situated in Tirupati,
Andhra Pradesh, India. CP Plus is focused on increasing exports by 100%
localizing production in India. The company said that its manufacturing
capacity crossed over 15 million units annually. Through this step, the
company tends to stand with the government's flagship program 'Make in
India.' The market for advanced security surveillance systems is rising at
a significant pace. With this strategy, the company can cater to the
domestic market at large.
 In February 2019, Xiaomi launched the Mi Home Security Camera Basic in
India. With this launch, Xiaomi further expanded its home security
portfolio, as it already offers the Mi Home Security Camera 360 in India.
The Mi Home Security Camera Basic features a 130-degree wide-angle
lens and supports 1080p video recording. The camera packs infrared night
vision, artificial intelligence (AI) powered detection engine, and a talkback
feature. Other features include cloud NAS storage and secure local storage
via microSD cards as well. The Mi Home Security Camera Basic can record
with a maximum frame rate of up to 20fps. The Mi Home Security Camera
Basic was priced in India at INR 2,299 but was listed on Mi.com for INR
1,999 as part of its introductory offer.
 With the outbreak of COVID-19, the need for constant monitoring in the
hospitals increased. In July 2020, amid unending complaints of
overcharging by hospitals, the Maharashtra government has made CCTV
mandatory in all the COVID-19 wards. In June 2020, the Delhi
government instructed its Public Works Department (PWD) to equip CCTV
cameras in COVID-19 wards of its all coronavirus-designated hospitals in
New Delhi. The order came soon after the central government directed the
Delhi state government to install CCTV cameras in COVID-19 wards of
every designated hospital in the national capital for proper monitoring of
services and ensuring patients' issues are resolved. Moreover, the artificial
intelligence software could be loaded into the CCTVs, which would do the
calculations and give out alarms if adequate social distancing is not
maintained.

Key Market Trends

IP Cameras are Expected to Hold Significant Share

 During the initial phase of video surveillance, analog cameras were being
used. However, the market witnessed a change with the increased
acceptance and adoption of IP cameras. The rapid transition from analog
cameras to IP cameras has revolutionized the adoption of video
surveillance solutions, including sharper, high-definition digital images,
and advancement in video analytics and neuro networks. As IP cameras
transmit genuinely digital signals, they offer greater video detail, making
them more suitable for facial recognition or detecting license plate
numbers. The rise in production has also led to a decrease in prices and
increasingly widespread adoption. With the integration of software
solutions into video surveillance, it is now possible to detect unexpected
and unattended objects or packages, line crossing, path tracking, etc.
 With the increasing penetration of internet and optimized connectivity, the
manufacturing plants shift from analog cameras to IP cameras. For
instance, BWI Automotive Technologies Pvt. Ltd has set up a plant at
Haryana, India. The company is one of the significant technically
advanced producers of high-quality automobile products and wanted to
introduce CCTV surveillance to monitor production processes and to
ensure health and safety policies were being followed. After analysing
analog, hybrid, and IP based CCTV systems, the management decided to
use IP based system. The company has selected IP owing to the benefit of
ease of integration with CCTV and its existing network of cost-saving
technologies such as PoE (Power over Ethernet), UPS (Uninterruptible
Power Supplies). The company has installed CP Plus'sPlus's IP CCTV
systems for surveillance of the plant.
 In a move to digitally upgrade railway stations while keeping an eye on its
security, in June 2020, the Indian Railways has signed a memorandum of
understanding (MoU) with RailTel for installation of an IP-based video
surveillance system at 6,049 railway stations across India. The proposed
plan is part of the government's flagship Digital India initiative, which
looks to upgrade technology initiatives at key government departments.
With this, the RailTel, a government-backed public sector undertaking
(PSU) under the Ministry of Railways, is likely to provide a video
surveillance system (VSS); across the stations. The video feed from these
CCTV cameras can be stored for 30 days for playback, post-event
analysis, and investigation purposes. Relevant videos can be stored for a
longer duration.
 Secure Cam IT Solutions, UAE-based IT, and security surveillance
solutions have plans to install around 10,000 cameras for free in one city
of about 150 countries by 2025 as part of the USD 1.5-billion worldwide
campaign announced in October 2019. The company has earmarked about
INR 200 crore for the project in India. 'Secure Our City' campaign is
expected to be launched in India across five cities in a phased manner.
Each CCTV unit includes an eight-channel HD IP camera system with 30
days of recording capacity. The company has started its operations in
Kochi under the name ''Secure Cam India''. ''Secure Cam'' is also offering
installation, a two-year warranty, and one year service for free as part of
the campaign. Apart from Kochi, the company has started its operations in
Bengaluru.

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