ZOO BARCELONA - ANA, CANDELA, SOFÍA AND MACARENA

1) INDEX (maca)
2) VISITING CIRCLE (maca)
- PRE-VISIT: How to attract people? How to respond to people who are against exhibiting
animals? How can you engage customers?
- VISIT: How to make them get the "maximum satisfactory experience" from the visit? How to
sell complementary products or services? What campaigns would you do?
- POT-VISIT:How to maximize the memory? How to generate the need to return?

3) BUYER PERSONA (maca)

What attracts people varies in many ways, we are going to divide it by age and family.
- KIDS
- ADULTS WITHOUT KIDS
- ADULTS WITH KIDS

4) BUYER PERSONA - KIDS (candela)

The ages of the kids that visit the zoo of Barcelona range from 4-12. They are active and
adventurous kids who like nature, animals and spending time outside. They also like playing in the
outdoors.They come from families of any social class since it is an activity that doesn't require much
money. It's not only the kids, but the parents also have to like spending time outside and spending
time with their kids.

5) VISITING CIRCLE - KIDS (candela)

-In the pre-visit period kids' attention to go to the zoo will usually be attracted by advertisements.
-In the visit period, the best way to really get the kid to repeat this experience is by having different
activities such as feeding the animals, and things they find exciting so that they will want to come
back.
-Lastly, after the visit a great way to make the kids want to come back to the zoo will be by sending
them a stuffed animal of the ones at the zoo so they will feel part of the zoo community.
6) BUYER PERSONA - ADULTS WITHOUT KIDS (ana)
- 16-30 years
- Family status… no kids, tend to go with friends or partners
- Frustrations with them… Change quickly of mind, very judges, follow the trends, nowadays
more interested in sustainability and saving animals…
- Influenced - factors influencing their buying decisions… channels communication, ideas of
zoos, what everyone thinks, plans with friends…
- Motivations…
- Communication channels… Social networks, friends…
7) VISITING CIRCLE - ADULTS WITHOUT KIDS (ana)
- advertising, make them good expectations
- activities to them, exceed their expectations
- Make them share their fulfilled expectations, experiences…, and want to repeat in a future
with other friends.. other groups maybe.. make them share the zoo with their social circle.

8) BUYER PERSONA - ADULTS WITH KIDS (sofía)

○ Age: between 30-50
○ Family vacation
○ Publicity through the internet and social media.
○ They like to spend good time in the family with a lot of activities for all ages in nature, getting
to know different animals and information about them.
○ People that like animals and want to acquire knowledge about them.
9) VISITING CIRCLE - ADULTS WITH KIDS (sofía)
Pre-visit:
○ Parents will see announcements in social media or by the recommendation of other friends
or either because their children would insist them to go, since kinds are a big percentage in
the final decisions of parents.
○ The tickets of the zoo will offer different discounts for different ages and big families,
including a part of all the tickets will be used for investigation and needs of animals.
Visit:
○ There will be numerous activities for children since giving food to a few little animals or even
celebrating their birthday with all their friends in the zoo guided by the employees that will
take care of them all time. They would have the opportunity of getting to know some
information of each animal in the zoo and getting to observe how they act in their habitats.
Post-Visit:
○ Make them share their fulfilled expectations, experiences…, and want to repeat in a future
with more family or friends, make them share the zoo with their social circle giving good
feedback of the experience.

10) 2021 - 2022 - 2023 (ana)

11) MONEY
-The zoo costs 21,40 for adults and 14,50 for kids. 15% of the price of the ticket will be donated.
There is also an option where you can pay 23€ instead of the regular price and this money will be
used for helping animals in danger of extinction.

12) BEFORE - AFTER (maca)

13) CONCLUSION (maca)