E – LOCK

SecureTech
A Product Innovation Charter Proposal Presented to
The Faculty of College of Business and Accountancy
BSBA – Major in Marketing Management National University of Manila

Presented by:

Bangayan, Nichole M.
Dulay, Engelbert C.
Gagarino, Hazel Marie A.
Nunag, Ronan Cedrick E.
Pineda, Charie Joy L.

MAR225

______________________________________

Presented to:

Mr. Stephan Earl S. Chow

April 2023

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 CHAPTER 1: The Company Background
One of the most well-known names in the locking sector
as well as one of the longest-running multinational
brands in existence is Yale. The development of Yale and
the locking sector as a whole may be attributed primarily
to important inventions that have shaped Yale's legacy. As
Linus Yale Sr., developed his initial lock innovation, Yale
began in a modest lock shop in the United States. The Yale
identity is based on heritage, trust, and knowledge,
producing long-lasting, excellent
products. In 1847, Linus Yale Sr.,
the company's founding father, created the renowned
pin tumbler mechanism, which is now widely employed
in the security sector and gave rise to the brand name
Yale, a worldwide innovator in security. In 1850, Linus
Yale Jr. followed his father in
business. He improved and
patented his father's pin tumbler
cylinder lock and rose to the
status of the era's leading locking authority. With the
release of Yale Jr.'s Monitor Bank Lock in 1862, bank
locks transitioned from key locks to dial or combination
locks. Additionally, Yale Jr. had experimented on a lock
that was centered on a mechanism used for the first time
by the ancient Egyptians almost 4,000 years ago. Yale's most significant
invention, the Yale cylinder lock, was eventually successful, earning him
patents in 1861 and 1865. Linus Yale Jr.'s several ground-breaking ideas
completely changed the security lock industry. Using Yale Jr.'s patents, his
father's well-known credibility, and their own natural aptitude, Yale Jr. and his
partner Henry Towne established the Yale & Towne corporation in
Stanford, Connecticut, in 1868. Over 12,000 people were employed by the
company when it first began to grow internationally in the early 20th century.
Yale locks have gained international recognition over the 20th century because
of decisions, mergers, and partnerships with companies like Guli, Chubb Locks,
Parkes, and C E Marshall. The worldwide top lock group, the ASSA ABLOY
Group, acquired Yale in August 2000.

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 CHAPTER 2: The Company Logo

Yale’s Logo

In the twentieth century, Yale's logo was based

on the sun, a symbol of warmth and positivity. It
focuses on fear and negative feelings associated
with security. The brand also had to tie in with
the company’s “legacy’ which the brand's
signature yellow, but with a higher contrast
around the edge to emphasize the shape of a sun.

The sun is also universally recognized, which is

advantageous for a brand that must operate in 125 countries. It is also constantly
present. "Even when it rains, you know the sun is always there," Wendt states,
tying to the brand's ideas of reliability (Wong, 2020).

The word Yale was written in a bold black font with all capital letters on a yellow
background. It was derived from the surname of Linus Yale Jr., who invented the
cylinder lock in 1848 and the pin tumbler lock in 1868.

How the logo inspired by the Sun

Wendt contends that the sun's

representation gives the identity
additional dimension. "Where there is
light, there is shadow," (Wong, 2020)
is a truism. When the logo is printed
on a piece of artwork, it acts like the
sun and casts shadows on other
images. The shadows formed by the
remote controls in the image match
the position of the logo and are created
using colors from the palette.

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 CHAPTER 2.1: Brand Name and Logo

The Product’s Brand Name and Logo Design

The brand name "SecureTech”

aims to convey the strength and
durability of the product as it offers
layers of protection to ensure
everyone's bike safety for its
targeted market in maintaining
security.

The brand name can be derived from two English words:

Secure - meaning to provide a greater level of protection that increases the

capability to resist manipulation and intrusion.

High-tech - meaning with technology that is difficult or impossible to access.

The word secure comes from the Latin words se- (without) and cure (care), as
explained by Andreas (2022), and the word sicuro or securo originates from the
same word in Italian. It can be used as a noun that means safety or theft protection.
Furthermore, it can be used as an uncountable noun which means a sense of
security and freedom from worry. Moreover, it can be used as an adjective that
means free from danger or risk and fear or doubt, easy in mind.

The Greek words "techne" and "logos" are the source of the word technology
(Technology, n.d.). Techne means art, skill, craft, or the way, manner, or means
by which a thing is gained, while Logos means word, the utterance by which
inward thought is expressed a saying, or an expression. It can be used as an
adjective to describe the equipment used or the results of the use of high
technology or extremely advanced technology. Moreover, it can be used as a noun
to refer to scientific technology involving the creation or application of
sophisticated devices, particularly in the fields of electronics and computers.

These combined words are presented to express the real strength of the product
and to the targeted market as well as in terms of security by ensuring everyone's
bike is safe, secured, and protected from theft.

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 Elements of the Brand Logo

COLOR

Blue and Gray represent the brand logo's

principal colors. According to Digital
Sypnosis (2019), blue represents
dependability, trustworthiness, and
security. It helps to promote feelings of
comfortable tranquility which is peace and
calm. In addition, it symbolizes
innovation, flexibility, and visibility, all of
which are advantageous to a large global
technology firm.

Lastly, the gray which is a neutral color that represents compromise and control
and is associated with luxury, simplicity, depth, and sophistication. It is as solid
as a rock, making it extremely stable, dependable, and calming. Moreover,
relating to blue has a relaxing and soothing presence and can be beneficial in
difficult life situations (Olesen, 2022).

FONT STYLE

The brand's logo is written in a

technical typeface with edgy, thick

lines and rounded corners to represent a powerful high technology profile. Jaturat
SemiBold is utilized to draw the audience's attention while also providing them
with the readability and flexibility to observe the brand logo.

SYMBOL

A key-like form is used to describe

the overall symbol. Given that the
company's product is high tech, the

shape of a key is also high tech to represent the advancement in security and
technology. The simplicity of the symbol promotes authority and security, which
can also help people to remember the brand's logo.

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 Brand Tagline

“A Surety for your Security.”

The brand's tagline expresses assurance, commitment, and reliability. Offering a

reliable brand is not only an option; it is a must for everyone. By guaranteeing
that the product will work at its greatest potential and dominance, our brand aims
to emphasize the security of customers who wish to keep their property or items
secure.

The slogan of the company is also related to its reputation and quality. An
efficient product supported by advanced technology encourages persistent
customer loyalty, boosting leads and establishes a benchmark for customer
satisfaction.

Application of Brand Logo

Our brand logo is debossed on the right front bottom part of the metal to guarantee
that the logo will be visible, permanent, and always keep its shape. Debossing
logo is to create indentations into metal by scraping down the front metal with
the brand name "SecureTech". This debossed logo is perfect for consumer who
wants durability of the logo and finished product look elegant and sophisticated.

SecureTech KEYCARD SecureTech E-LOCK

SecureTech KEYCARD SecureTech KEYCARD 6
 CHAPTER 3: The Company’s Product
Yale is a device that is attached as
Yale’s Product Line an extra safety measure. According
to Yale (n.d.), they had registered eight patents with the US Patent and Trademark
Office, including pin tumbler safe locks, safe locks, bank locks, vaults, safe door
bolts, and padlocks. Pin tumbler safe locks include a security lock that prevents
the safe from being opened whenever the wrong key is inserted while safe locks
are an ideal solution for home security measures when remembering a code is
easier than keeping track of a key. Bank locks are used to keep cash and other
valuables safe. Safe door bolts are bracket-secured components that slide across
doors to reinforce locks and add additional protection, and padlocks are to prevent
unauthorized access to an area or to prevent theft (n.d.). Among these is Yale's
product line as the foundation of company success.

Accessories

1. Yale Wi-Fi Smart Module for Assure Locks

and Levers – The Yale Wi-Fi Smart Module will
allow you to lock or unlock, share access, and see
who comes and goes from anywhere using your Yale
Access app. There is no need for an additional hub or
connect, just your home’s Wi-Fi network (2.4 Ghz).
Door Sense is included to alert you when the door is
left open.

2. Yale Laptop Alarmed Value Safe – The new

Alarmed Value Safes keep all of your valuable
belongings safe and secure with a built-in 130dB
alarm. With its solid steel construction Yale safes,
you can protect sensitive information or your most
valuable personal possessions.

3. Yale KW Key – A small piece of shaped metal

with incisions cut to fit the wards of a particular lock.

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 Deadbolts

1. Premier Deadbolt – This is a type of lock designed

to provide enhanced security for residential and
commercial properties.

2. Flat Round Single Cylinder Deadbolt - The term

"flat round" refers to the shape of the deadbolt's
exterior, which is flat on one side and round on the
other. The flat side of the lock typically faces the
exterior of the door and features the keyhole for
inserting and turning the key.

3. Flat Square Single Cylinder Mechanical

Deadbolt – It consists of a flat, square-shaped bolt
that extends into the door frame and a cylinder that
operates the bolt from the outside extending into the
door frame and a cylinder operating the bolt from
outside e of the door. The lock is typically mounted
on the inside of the door and is operated by turning
a key to lock or unlock the deadbolt.

Front Door Bundles

1. Yale Assure Lock 2 Key Free Keypad with

Bluetooth and Ridgefield Handle – With
multiple ways to unlock, the ability to share and
track entry codes, and Auto-Lock with The Yale
Assure Lock 2 with Door Sense offers peace of
mind and makes it simpler to safeguard your
home and loved ones. Advanced security
features such as two-factor authentication, and
lost phone features, all backed by top-tier
customer support, allow you to rest easy knowing your home is secure.

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 2. Yale Assure Lock 2 Key Free Keypad with
Bluetooth and Norwood Lever – A lock with ab
advanced security features like biometric
verification, two factor authentication and lost phone
features, all supported by first-rate customer service,
allowing you to relax knowing your house is secure.
The only difference here is that the lever here is
Norwood unlike the other one, it is Ridgefield.

Handle Set

1. Yale Mechanical Ridgefield – The Ridgefield

handle set. Front doorknob with an interior knob. Linus
Yale established a legacy of distinctive design, high
manufacturing standards, and demanding functional
performance in 1840, which the YH Collection
continues.

2. Yale Jamestown Handle set – The Jamestown

Handle set, made of solid brass, makes an impressive
first impression in any home. The thumbpiece can
operate independently of the interior knob or lever
thanks to the patented spilt-hub low torque mechanism.

3. Rainier Handle set – This handle set usually

consists of a lever or knob handle used to open the door
from the inside and a separate deadbolt operated by a
key from the outside. The deadbolt extends into the
door frame for added security.

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 Keypad Locks

1. Yale Assure Lock SL, Standalone – The

Assure Lock SL is the slimmest electronic
lock for your home; this sleek and modern
touchscreen deadbolt allows homeowners to
enjoy the convenience of 100% keyless
unlocking while improving curb appeal. Enter
your 4–8-digit entry code on the keypad to
unlock your home without the hassle of keys.
Simply tap the keypad to close the door
behind you.

2. Yale Assure Lock Touchscreen,

Standalone – a smart lock with a sleek
touchscreen keypad for key-free entry. Here
you can use your keys for secondary lock.

3. Assure Lever Touchscreen, Standalone –

The lock features a touchscreen keypad,
which allows users to enter a personalized
code to unlock the door. This eliminates the
need for keys and provides added
convenience for users. The touchscreen
keypad is also backlit, making it easy to use
in low-light conditions.

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 Knobs

1. Cambridge Knob – Cambridge’s simple

rounded form pays homage to Victorian design
while providing a high level of versatility for use
in a variety of settings. Cambridge is ideal for use
with a concealed fixed rose or a variety of
backplates.

2. Bridgeport Knob – The Yale Bridgeport

Knob is designed to be easy to install and is
compatible with most standard doors. It comes
with all the necessary hardware for installation,
including screws and a strike plate. The knob is
also adjustable, allowing it to fit doors of various
thicknesses.

Levers

1. Norwood Lever – The popular Norwood

styling expresses a lovely curve that is extremely
comfortable in the hand. This lever is very
versatile and simple to install for homeowners.
This lever is “non-handed” as well.

2. Navis paddle – The Navis Paddle Lever

features a paddle-shaped handle that is used to
operate the lock. The handle is typically located
on the inside of the door and can be pushed down
or pulled up to lock or unlock the door. The lock
mechanism is housed in the backset, which is the
part of the lock that is installed inside the door.

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3. Valdosta with Round Rosette – The
Valdosta with Round Rosette Lever is a type
of door handle set that includes a lever
handle and a round decorative plate that
covers the lock mechanism on the door.

4. Kincaid Lever - The Kincaid Lever is a type

of door handle set that includes a lever
handle and a back plate. It is designed to
provide both style and functionality to your
entry door. The lever handle is typically
located on the inside of the door and can be
used to open and close the door.

Smart Locks

1. Yale Assure Lock Touchscreen with Wi-Fi

and Bluetooth – The Yale Assure Lock
Touchscreen with Wi-Fi and Bluetooth is a
type of electronic door lock that provides
keyless entry to your home or business. The
lock features a touchscreen keypad that allows
you to enter a unique access code to unlock
the door. It also has built-in Wi-Fi and
Bluetooth connectivity that enables you to
remotely lock or unlock the door, as well as receive notifications about lock
activity, through a smartphone app.

2. Yale Assure Lock 2 Touchscreen with Wi-

Fi in Satin Nickel – A smart lock with a sleek
touchscreen keypad for key-free entry.

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 Product for Innovation

Yale Assure Lock Touchscreen with Wi-Fi and Bluetooth

The Yale Assure Lock Touchscreen was

the product we wanted to innovate on.
We chose this product as it eliminates the
need for people to carry keys, making it
more convenient for people who
frequently forget their keys or find it
difficult to carry them around. The Yale
Assure Lock Touchscreen, according to
Yale, is a smart lock with a sleek
touchscreen keypad for keyless entry. Due
to the lock's Wi-Fi and Bluetooth
capabilities, you can lock and unlock it,
share access, and view visitors using your app from any location. Applying
biometric authentication, such as fingerprint or facial recognition, to the Yale
Assure lock, can provide an additional layer of security and convenience,
eliminating the need for users to remember access codes. Although the Yale
Assure Lock Touchscreen already has advanced security features like voice
control and keyless entry, additional security measures like tamper detection or
intrusion alarms could improve its security.

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 Yale Assure Lock Touchscreen Technical Specifications

Connectivity: Wi-Fi and Bluetooth

Body / Case Material: Zinc
Backset: Adjustable 60-70mm
Power: 4 x AA Alkaline batteries
Keypad: Touchscreen keypad with backlit numbers.
Voice assistant compatibility: Works with Amazon
Alexa, Google Assistant, and Apple HomeKit
Bolt Type / Function: Deadbolt
Security features: Tamper-proof cover and voice-
guided programming

Dimensions: External Internal

Height 92mm 175mm
Width 66mm 75mm
Length 17mm 54mm
Weight: 3.25 pounds.
Finish options: Satin Nickel, Oil Rubbed Bronze, and Polished Brass

Added New Ideas/Feature:

Power: Solar panels – It can help in energy efficiency and reduce the need for
battery replacements.

Integration: Lighting – It can help to improve visibility and usability, especially

in low-light or dark conditions.

Biometric Authentication: Fingerprints, and Facial Recognition - It can identify

and verify an authorized user's identity, which is more secure and faster than
using traditional keys or codes.

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CHAPTER 4: The Customer and Market
The SecureTech demographic
segmentation will be based on the
variables such as age, gender, income,
and education attainment that will
interest the satisfaction of our target
market.

DEMOGRAPHIC • Targets the people who live and

work in the city and use bicycles
for transportation.
• Mid to High income salary who
can afford an advanced bicycle
lock system.
• Ages can be around 13-50 since
the product is very
understandable to use.
• Open for all genders

The SecureTech geographic

segmentation will be focusing on
region, city size, and climate that will
appeal the consumer’s satisfaction.

• Urban areas where there’s a

high usage rate of using
GEOGRAPHIC
bicycle.
• Cities and towns where with a
large cyclist population and
strong cycling community such
as Iloilo, Marikina, Quezon,
Taguig, and Pasay.
• Philippines only has two major
seasons: Increase the production
in dry season and reduce in wet
season.

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 The SecureTech psychographic
segmentation will be divided into the
following factors: values, lifestyle, and
their characteristics.

• People that feel unsafe in their

place and prioritize security
upon their buying decisions.
PSYCHOGRAPHIC
• Consumers who are
environmentally conscious and
value sustainable products.
• People who like to use an
advanced and to the market
product.
• People who use bikes for
recreational activities and
sports.

For behavioral segmentation, this will

involve the consumers buying
behavior, decision, and using value.

• Consumers who are willing to

BEHAVIORAL pay valuable price for a high-
quality product.
• Consumers who value
convenience and ease of use and
are willing to pay for products
that make their lives easier.
• People who use their bikes for
daily living and in needs for
security protection.

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 CHAPTER 5: The Focus

All about the Product

The chosen product for innovation which is the Electronic Lock will be
determined and analyze to focus on more improvements
and modifications resulting to a new one innovated
product. A lot of features will be changed and added to
make it more one compact product that is designed for style, safety, and
bike protection.

Electronic Lock is an advanced photovoltaic-

powered electronic card-scanning-operated
bicycle lock system that is weather- and material-
corrosion-proof and provides protection for
bicycle riders to prevent theft of their bikes. The
difficulties of delivery bicycle riders could be
eased by this device; they require parking with a
lock that helps them balance their bike and an
automatic lock that makes it simpler for them to
unlock while still being strong and safe to use and, most importantly, thief-proof.
E-Lock offers a variety of heavy-duty functions, which are: card key and phone
scanning key technology, lessening the hassle of locking and unlocking bicycles;
a non-rechargeable signal light and taillight; and securing safety when traveling,
especially when traveling to a distant place. backup power bank, securing the
power connection for the E-lock. A GPS tracking system provides access to
locations while focusing on the safety of the rider and the bicycle.

As a result, our team intended to create an E-lock to

prevent bike theft. Additionally, the item is made so that
consumers can be satisfied with it. potential that our
innovative product creates in meeting their wants and
needs.

(1) It innovates through biometric identification, such as

fingerprint or facial recognition technology. (2) The
new e-lock has smart alerts sent to the owner's phone in

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case of any unauthorized attempt to access the lock or tamper with the bike. (3)
The new e-lock has a remote-control feature that will allow the owner to lock or
unlock the bike from a distance using their phone or other device. (4) New e-lock
has automatic re-locking to prevent accidental unlocking.

Content of the Product

1. Biometric Identification

According to Arpel (2016) Biometrics is a form of authentication used in

computer science for identification and access control. It is also used to identify
individuals in groups that are under surveillance. Biometric locks allow
authorized people to freely enter protected areas based on specific identifying
information, such as a fingerprint, eye feature, or facial characteristics. There are
two types of biometric locks on the market: touchless biometric locks that use eye
or voice recognition, and touch-identification biometric locks (for fingerprints).

This biometric identification feature adds an extra layer of security to the E-Lock
by allowing the owner to use their fingerprint or facial recognition to unlock the
bike. Using this biometric identification provides an added layer of security that
is very difficult to bypass. It is virtually impossible for someone else to unlock
the bike without the authorized user's fingerprint. This means that only the owner
will be able to unlock the bike, making it virtually impossible for anyone else to
steal it. Biometric identification also eliminates the need to carry a physical key,
making it a convenient and user-friendly option.

2. Smart Alert System

The new E-Lock will come equipped with a smart alert system that will send
alerts to the owner's phone in case of any unauthorized attempts to access the lock
or tamper with the bike. This will provide real-time notifications and help prevent
theft or damage to the bike. The system is designed to be highly sensitive and can
detect even the slightest tampering or movement of the bike, triggering an alert
on the owner's phone.

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It can help prevent theft or damage to the bike by providing an early warning to
the owner. This means that the owner can take immediate action to stop the theft
or vandalism before it is too late. and it provides peace of mind to the owner.
With this system in place, the owner can feel confident that their bike is always
being monitored and that they will be alerted if anything suspicious happens.

3. Remote Control

Remote Control Automatic for E-Locks, a convenient and user-friendly accessory

that enhances the accessibility and functionality of your electronic locks. With
this remote control, you can effortlessly lock and unlock your e-locks from a
distance, providing added convenience and security to your everyday life.

This will provide added convenience and ease of use, especially in situations
where the owner is carrying groceries or other items.Also In case of an emergency
involving the bicycle owner, this feature will also allow the owner's relatives to
view the owner's location.

4. Automatic Re-locking

Automatic Re-Locking: The new E-Lock will be designed to automatically re-

lock itself after a certain period, to ensure maximum security and prevent
accidental unlocking, Also the automatic re-locking feature is designed to be
battery-saving, ensuring that the battery life of your e-lock system is not adversely
impacted. This technology runs efficiently without exhausting the battery,
ensuring that your e-locks continue to function for extended periods of time.

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 Parts of the Product

Dimensions of the Product

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Blueprint of the Product

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