Strategic Business

Management- Round 1
Bank Al- Habib

Case Scope & Instructions

 We established ourselves in 1991 when the Bank

About Us
Nationalisation act was amended and 23 new banks were
licensed in the country. Our founding sponsors have
history in banking from back in the 1920’s so it is safe to
say that they have seen it all, the struggle, efforts, and all
it takes to overcome the problems faced by private
sector banks in this country. We are looking for a fresh
innovative take on a technological expansion.

Personal Banking
Bank AL Habib offers a wide
range of Bank Accounts, to
handle your Personal and
Business needs. Compare the
benefits of different
accounts and choose the one
that best suits your needs.
Includes Current Account,
Savings Account, Term
Deposit, and Foreign
Currency Account.
Business Banking
Bank Al- Habib is your
companion in all business
banking needs. We provide
working capital finance to
corporates for facilitating
day to day operations and
liquidity needs.
Includes corporate banking,
SME banking, agriculture
banking, trade services, and
cash management services
Al- Habib Women
AL Habib Woman offers a
host of accounts customized
to meet your daily and long-
term needs. It is a banking
platform tailored exclusively
for women from all walks of
life to assist them in
managing their finances and
comprehending banking
services better.
Includes Consumer Loans for
women and SME Financing
Ways to Bank
Whatever your preference, Bank AL Habib offers
convenient ways to help you the way you want

Netbanking Call Center Mobile Banking Branches ATMs

 Global Presense BEIJING,
CHINA

Labuan Branch,
Malaysia
Wholesale Branch,
Manama, Kingdom of

Bahrain

Marketing Office,
Johar Bahru –
DUBAI, Malaysia
UAE

ISTANBUL, Marketing Office,

TURKEY Kuala Lumpur –
Malaysia

KENYA
CURRENT LANDSCAPE
21st Century Challenges Faced by
The Pakistani Banking Industry
INTERNAL EXTERNAL

Technical Expertise Interest Rate Variations

Infrastructure Development Consumer Durable Demand

Development of Liability Products Equity Stock Investment

Opernational Aspects E- Banking

Human Resource Development Islamic Banking

Organizational Transformation

Reducing Costs Improved Customer Experience

33% 34%

Growing Revenue
33%
Digitalization
85% of banking global decision-makers
are pursuing or have plans to pursue
digital transformation

Top 3 areas considered to have the

most positive impact on client
experience in 2021:
Digital app experience, personalization, and financial
education
Customer Service
Among financial providers, top priorities for digital transformation and improved
customer experience are mobile apps and omnichannel and personalization tools.
Today’s consumer wants a more flexible journey.

76% of customers expect an 59% of customers expect on-

omnichannel experience demand, anywhere anytime
customer service.
CASE QUESTION
Given how long this bank has been operating throughout the country, its ways have been
somewhat rooted deeply in this soil. However, Today’s consumer is smarter and more
well informed, expecting a high degree of personalisation and convenience from their
banking experience. Changing customer demographics play a major role in these
heightened expectations: With each new generation of banking customers comes a more
innate understanding of technology and, as a result, an increased expectation of
digitised experience.

Despite the adaptations that Bank Al Habib has made to this trend, they are still not
quite there and now that the market is beaming with competition towards which
younger customers are flocking, you are to come up with ideas and strategies regarding
their implementation to bring more change to the banking system on the customer’s
end. Keep customer demographics in mind while doing this and come up with ways to
increase customer numbers nationwide especially for women and more rural
populations.
INSTRUCTIONS
You have to solve the case and make a presentation in PowerPoint format
Maximum number of slides is 10
Your file should be emailed by 11.55pm on 25th December 2022
The time allotted to your presentation is 2.5 minutes
This will be followed by a 2 minute long Q&A session