Proposal writing

Name

Institution
 In the previous century or so, major league sports such as the NBA has been a

stationary sporting event. It is divided into seasons and lasts up to a year. One can either go

to stadiums to watch these sports or sit back or relax at home. Some sporting events are not

necessarily large. These events or leagues have led to the discovery of legends in the game

like Kobe or even LeBron. Many fans love the way the players in the league dress up from

the shoes they play in up to the jerseys they wear. This has contributed to the emergence of

many sportswear companies with the aim of improving gaming wear.

Being LeBron James’s agent, Rich Paul, I would like to write a proposal on how I intend to

create footwear for the Adidas S company with his name “LeBron 6”. In conjunction with

the Basket ball legend, LeBron James, this proposal aims to come up with a historic and

most fulfilling plan This footwear will have the number 6 to symbolize his jerseys number

at the Lakers. It will be a classier shoe model as compared to the other Adidas makes. I

intend to make it a gaming shoe and also a shoe to be worn when one is going about with his

day-to-day activities. I will send my proposal to the Adidas Company to ensure my proposal

is taken into consideration. I will use the Adidas brand because of the contract they have

with the Lakers.

Due to LeBron James’ popularity in the clubs, he’s played for and for participating in the

“Black lives matter movement” branding shoes with his name would be a good move as he

is already known and so the LeBron 6 shoes will gain quick popularity across his fan base.

Manufacturing of Basketball Shoes with the Name

 “LeBron 6”

Project overview:

In this proposal for the making of the “LeBron 6” shoes by the ADDIDAS Company. My client

LeBron James intends to make the brand common to every other citizen in the US no matter the

amount of money they have. Even though it will be a classic or rather quality shoe I intend to

make it affordable to the majority of the American people. By doing that my client will be

ensuring that the ADDIDAS Company’s sales go up.

Objectives:

My client LeBron’s objective is to produce the cheapest but classic footwear for the basketball

fraternity as well as other people around the world.

Methodology to be used:

 Marketing research

I will liaise with different people on the most suitable ways to come up with the shoe that

will change the face of the basketball fraternity and the world as a whole

 Marketing plan

Having very many friends and advisors I will ensure that I look for good strategists who

will come up with a good plan to the “LeBron 6” brand.

 Capturing the value from customers and feedback

I will ensure that I ask different opinions from the public as it will ensure the shoes cost

what the average American can afford

 Improving the quality of shoes

Most of the sports shoe companies make shows that are supposed to be worn on the court

alone. My shoes will be a modern type of wear as they will be adjustable depending on

their user. They will also be roomy to enable the movement of toes.

Outcomes:

LeBron will advertise his teammates back at the Lakers to the world. It’s because we

intend to gift all the players with a pair of the “LeBron 6” shoes to play with them which

will bring people from all over to come to look at the shoes being used for the first time.

Our main competitors for the “LeBron 6” will be the sports shoe companies like CAT

and BATA companies. After the production and distribution of the shoes, I estimate the

target population to be 100m youths from the US excluding people from other countries.

On analyzing the market we get to understand that the majority of the youth or

Americans have a low purchasing power. Meaning that they always prefer low-cost shoes

at the expense of quality ones.

In order for our shoe brand to have a competitive edge in the market, it will be

better if I was to arrange raw materials at a low cost and reduce the overall cost of

manufacturing to the sale price to be fixed as low. The proposal shall contain all the

feasibility data for the production of shoes and successful marketing of a new brand of

shoes in the tough show market competition in the American market. The project will be

based on the actual data gathered from the market and analysis to customize according to

the market needs

Benefits from the project:

The project will be used in the future by all the small and medium enterprises for the

launching of a new brand of shoes. It will guide them through the whole financial,

marketing, distribution, and production-related aspects of shoes in the American market

The world is a better place because of sports and other events that bring people together.

Basketball being one of the sports or games it should be respected as it enables people

from different walks of life to come together to celebrate victories or watch their teams

play. The” LeBron 6” footwear will enable togetherness among the people as it will be

worn by people from different classes of life due to its cost.

Works cited
Coombs, D. S., & Cassilo, D. (2017). Athletes and/or activists: LeBron James and Black

lives matter. Journal of Sport and Social Issues, 41(5), 425-444.

https://journals.sagepub.com/doi/abs/10.1177/0193723517719665

Dogiamis, G., & Vijayashanker, N. (2009). Adidas: Sprinting Ahead of Nike. online)

(cited 4th Feb 2012).

https://www.mcafee.cc/Papers/Classes/BEM106/Papers/2009/Adidas.pdf

Terrell, S. R. (2015). Writing a proposal for your dissertation: Guidelines and examples.

Guilford Publications. https://books.google.com/books?

hl=en&lr=&id=blauCgAAQBAJ&oi=fnd&pg=PP1&dq=proposal+writing&ots=

wGklicWqLY&sig=F-qioKJlX2zLBdg70lq7wEnExFc