Nike Sports Shoes (Basketball)

1.PRODUCT SELECTION
Nike is a feasible product because it expands their market to most parts of the world, their
slogan is the main element in feasibility because it encourages people to buy more about
their available product. The slogan is the main element because it makes the demand for
Nike increase year by year and their main objective in that slogan is to bring inspiration
and innovation to every athlete in the world.
Innovations like the Nike Flywire support system, Lunarlite foam cushioning, Hyperdunk
basketball shoe, new generation of free footwear and the new trainer 1 shoe continue to
set the standard for the Industry.

2. MARKET RESEARCH
Like many other brands Nike uses its apps including the Nike training club, Nike sneakers to
collect consumer data. This data can then be transformed into valuable consumer insights
and used to decide which designs to produce.
Its primary audience are athletes, runners, and sport enthusiast. In its years it enlarges
strategies to lead precise market segments for runners, women and young athletes.
Nike is unique because their known for their high quality products and innovative in sport
industry. Nike creates this belonging for their costumers looking for high class experiences
in events, sponsorships and innovation.

3. SWOT ANALYSIS
STRENGTHS: Strong brand awareness and brand value, High costumer base, Aimed for
sustainability, Iconic relationships, Side brands
WEAKNESS: Poor labor conditions in foreign countries, Retailers have a strong hold,
Pending debts, Lawsuits, Lack of diversification.
OPPORTUNITIES: Emerging market, Innovative products, Effective integration, Cutting ties
with big retailers, Merges with metaverse, Exiting form wholesale distribution.
THREATS: Counterfeit products, Increased competitive pressure, Marketing budget
pressure, Currency foreign exchange risks, Patent disputes.

4. BRAND DEVELOPMENT
Lebron. The old brand logo was a crown with the letters LJ in the bottom and the new one
is a lion king. It’s tagline is “Just a kid from Akron”.
5. PRICING STRATEGY
The price would depend on the type of shoe you want. If you want the newest pair of
Lebron that are the 21 it would cost around $200 dollars, if you decide for a older one the
price would decrease.
The competition of these basketball shoes are , the Adidas, Puma, under armour and
reebok.
The price of the newest Harden 8 which is in collab with adidas is worth about $160
dollars.
The price of the newest LaMello 3 which is in a collaboration with Puma is around $140
dollars
The Shaquille which is in collaboration with Reebok $170 dollars
The price of the newest Curry 11 which is in collaboration with UnderArmour is around
$115 dollars.