ENTREPRENEURIAL MINDSET

Speaker note

Lo9 entrepreneur

Ventures

J.PRIYANTHINI
BM 19

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Hello Everyday good Morning
My Name is Priyanthini Jeganathan.I am studying HND in BUSINESS
MANAGEMENT at BCAS campus. Today I precent my presentation
about the entrepreneurial mindset in entrepreneur ventures. My
presentation name is entrepreneurial mindset.

This is my first page of the presentation.

Throughout this presentation we wish to provide an overview the
entrepreneurial mindset, entrepreneur activity and entrepreneurship in
the context of MALIBAN biscuits manufactories limited.

This is my contents of the presentation

First, I discuss with you about entrepreneur mindset……

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Entrepreneurial mindset
An entrepreneurial mindset is a set of skills that enable people to identify
and make the most of opportunities, overcome and learn from setbacks,
and succeed in a variety of setting.
way of thinking that enables you to overcome challenges, be decisive,
and accept responsibility for your outcomes. It is a constant need to
improve your skills, learn from your mistakes, and take continuous action
on your ideas. Anyone willing to do the work can develop an
entrepreneurial mindset.

5 Key Ways to Develop an Entrepreneurial Mindset

 Commit to your passion.
 Understand the needs of the market.
 Plan your entrepreneurial vision and build a strategy towards it.
 Network with other entrepreneurs.
 Learn from your setbacks to develop your entrepreneurial mindset.

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In this slide explain what is the meaning of entrepreneurship,
entrepreneur and entrepreneur activity.
Entrepreneurship means entrepreneurship is thr creation or extraction of
economic value. With this difinition, entrepreneurship is virwed as
change, genarally entailing risk beyond what is normally encountered in
starting a business, whish may include other values than simply
economic ones.
Entrepreneur means an a netrepreneur is individual who creatrs a new
business, bearing most of the risks and enjoying most of the rewarders.

Webster's Dictionary defines the term entrepreneur as " a person who

organizes and manages a business undertaking, assuming the risk for
the sake of profit.

Entrepreneur activity means

Entrepreneur activity is the enterprising human action in pursuit of the

generation of value, through the creation or expansion of economic
activity, by identifying and exploiting new processes or markets.

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5 Key ways to improve An Entrepreneurial mindset
• Commit to your passion
• Understand the needs of the marker
• Plan your Entrepreneurial vision
• Network with other entrepreneurs
• Learn from your setbacks to develop your entrepreneur mindset

5 CHARACTERISTICS OF AN ENTREPRENEURIAL
MINDSET
1. Successful entrepreneurs recognize opportunities
2. Entrepreneurship involves innovation
3. The entrepreneurial mindset is a growth mindset
4. Entrepreneurs learn from mistakes
5. Entrepreneurs develop a sense of purpose

7 components of entrepreneurial mindset

 Risk
 Motivation
 Continuous building and development
 Be happy about making mistakes
 Learn quick
 Respond to changes
 Work smart

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I move to next slide…

in this slied I am going to explain my selected company MALIBAN BISCUIT

MANUFACTURIES LIMITED.
Maliban is the most famous and best quality product in Sri Lanka.
Maliban is a limited liability company. Industry type is biscuits snack food.
This company founded in 1951.
Founder of the company is angulugha gamage hinni appuhamy
Maliban main headquarters in Ratmalana, Colombo
Maliban is not only local brand but also they do international business
A.G.R. Samaraweera is Group chairman of the company.
Brands of the maliban company are

 Maliban biscuits
 Maliban milk powder
 Maliban mineral waters
 Wellers chocolates
 Little lion bakeries

The web side of the company

WWW.malibanbiscuit.com

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Maliban brand has incorporated 60 years ago as one of the trusted brand in
SriLankan Confectionery industry which has a production capacity of over around
3000Metric Tons per month with over 74,000 outlets island wide. Maliban
manufactures range of crackers and wafers which sold over the island and sold over
35 countries across 5 countries in international market with the “vision, to be the most
successful and respected food company in Sri Lanka”

Majorly Maliban is competing with 40 brands of biscuit producers in Sri Lanka along
with the market leader Munchee. But still Maliban has identified as a traditional brand
of biscuits in Sri Lanka with its historical and popular market entry of cream cracker.

Certifications: SLS 143: 1999 and SLS 965: 1992SLS ISO 22000 : 2005SLS ISO
9001 : 2008SLS ISO 14001 : 2004OHSAS 18001 NCE Exports Award 2013Social
dialog and workplace coporation award 2014Sri Lanka National Quality Award 2015

Awards: - SLITAD Peoples development award 2014SLIS - In recognation of

achieving Global Performance Status

Asia pacific quality organization –Global performance excellence award

2013

Maliban company buyers behavior

The favorite consumer product is cream cracker. This product is most

famous all over the world. Maliban Smart Cream Cracker has been
continuously engaging with the customers at the SLIM-Nielsen Peoples
Awards which was held at Waters Edge at the SLIM-Nielsen People
Awards last year."Maliban Smart Cream Cracker was difficult for us to
develop this idea. In the trial, we wanted to have a strong sense of
appreciation within the target audience, and our approach is to look
beyond the conventions beyond compromise.

It is Subhash Pinno, CEO of TABAASAASA. Said. Maliban Biscuits

Managing Director Kasun Thotagamuwa said, "Since the
competitiveness of the specially crafted Biscuits is not only competitive in
the growing market segment, it also has a good effect of communicating
with the hearts of Sri Lankans. «A commercial ad that can be voted for
by the public as a popular ad for one year is the fact that TSWS Lanka is
portrayed and recognized with our people. With the Maliban Smart
Cream Crackers, they're really proud of the comforts of winning their
hearts and sharing hearts, "said Renuka Marshal, Managing Director of
TABW Sri Lanka.

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Vision
To be the most successful and respected Biscuit company in Sri Lanka.

Mission
To win the Hearts and Minds of Consumers by delivering food propositions with
exceptional quality, safety & value whilst being environmentally & socially
responsible, creating employee satisfaction and returning optimum value to
stakeholders.

Quality Policy
Maliban Biscuit Manufactories (Pvt) Ltd. is committed in meeting and exceeding the
expectations of our esteemed customers and other interested parties in terms of
providing quality and safety assured products. We manufacture our products through
the continual improvement of our Quality Management System and by promoting our
strategic directions. We have developed a frame work for setting and achieving
quality objectives and comply with applicable legal and other requirements through
effective training, motivation and ethical governance.

Our Values
 Growth mindset
 Open communication and mutual respect
 Consumer & customer focus

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  Accountability & responsibility
 Socially and environmental responsible

In this slide I am show the competitor of maliban for the example….

Munchee is the one of the best competitors of Maliban.
The two manufactories companies are healthy competitor in the snack food market.
Both are do bakeries products.
Maliban has 40% of market share of the sri lankan biscuit market. And munchee has
60% of market shares.
The both are international companies
Maliban has 1800 employee and munchee has 286 employee in 2018
Maliban producing 36 million pack of biscuits per annum and munchee producing 42
million pack of biscuits per annum.
Revenue of the maliban is $359 million and revenue of munchee is 1996 billion.

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MALIBAN VS MUNCHEE
 Market warfare - Maliban is the oldest biscuit manufacturer in Sri Lanka as
well it used to be biscuit market dominator in Sri Lanka. Maliban Company’s
main competitor is Ceylon Biscuits LTD (Munchee biscuit). Brand Munchee
used to be the biscuit market leader currently because of the clever
segmentation & positioning & aggressive marketing strategies. Munchee
adopted a 3 prolonged challenger strategy such as frontal attack, encirclement
attack & segmental attack There are 3 main turning points within the journey
of the Munchee biscuit. They are introductions of Tikiri Marie, Super Cream
Cracker & Real Lemon Puff. All of these biscuits have been introduced to the
market by the Maliban biscuits. Munchee took Maliban head-on introducing
“me-too” products with some kinds of improvements in taste and quality
 marie
• lemon puff
• creamcrecker

reasonable price
Supreme quality (SLS, ISO, Halaal certification)
Won superior taste award in 2019
Won super brand award in 2006
Using world class ingredients and state of the art manufacturing processes.
Won the heart of customers all over the country.

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 International business and customers to win the Heart and Minds of Consumers by
delivering food propositions with exceptional quality, safety & value whilst being
environmental socially responsible, creating employee satisfaction and returning optimum
value to stakeholders

FUTURE PLAN
Biscuits are a rich source of essential nutrients, including fibers, carbohydrates and fats, due
to which their demand has increased globally. The growing awareness about these product
ingredients and benefits among the masses represents the primary factor driving the market
growth. Besides this, with the rising health consciousness, consumers are shifting toward
healthy snacking options, which represents another major growth-inducing factor.
Additionally, several leading manufacturers are launching innovative product variants, such
as low-calorie, sugar-free, oat-based, nut-based, and high-fiber biscuits in attractive
packaging to expand their customer base and gain a competitive edge. This, in confluence
with the heavy investments in aggressive promotional activities by key players, is driving the
market growth. Furthermore, the emerging trend of food-on-the-go and the increasing
consumption of bakery products due to hectic lifestyles, inflating disposable incomes, and
changing dietary habits are catalyzing the market growth. Other factors, including rapid
urbanization, product premiumization, technological advancements, and easy product
availability via online and offline retail channels, are also creating a positive market outlook

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INNOVATIONS
Maliban increases focus on product innovation
Established in 1954, Maliban Biscuit Manufactories (Pvt) Ltd., Sri Lanka’s most
trusted and renowned Biscuit manufacture has revolutionized the biscuit
manufacturing category with its world-class ingredients and state-of-the-art
manufacturing processes With rapid improvements in Innovation, Quality and Trust,
Maliban Biscuits continues to dominate the biscuit industry with ground-breaking
products that are tailor made to delight customers thus givingnovelexperiences. As a
result, Maliban has kept the flag flying high over the last six decades.
Elaborating on how innovation plays a crucial role at Maliban, Ravi added “Innovation
is the key in today’s businesses. Our approach towards adapting to this element has
been different as our innovation drive is predominantly driven by customer
experiences. We at Maliban believe that having a significant focus on innovation
enables companies to stay ahead of the game and come up with ground-breaking
products. It is in this backdrop that we have deployed state-of-the art technology in
our Research and Development Department to further expand the resources of
Maliban Biscuits Pvt. Ltd and to empower them with the latest technology and proper
know-how make a change in the business industry.
Commenting further Ravi said, “Our R&D team is continuously striving to generate
new formulas which could be integrated into product preferences to enrich the taste
of Maliban products. With a strong focus on innovation since the inception, we have
been able to disrupt the local and international markets with class leading products
that are well recognized by our consumers. Some of our latest innovative products
introduced in 2017 are, Maliban Real Temptation Coffee designed to give first-hand
experience in the form of a cookie filled with Coffee Cream, Golden Creamy Puff
which is specifically designed to cater young puff biscuit lovers with a different
experience altogether and New Faluda experience exclusively for fun loving
Teenagers. ABC Learners became a favorite biscuit not only amongst children but
also amongst young parents because of its novelty in giving children the opportunity
to learn while enjoying the biscuits purely because of the shapes of the alphabet.”
Commenting on the Trust, Kumudika said, “Trust on Maliban Biscuit goes back to
1954 when the company was established in Ratmalana. Trust at Maliban is strongly
backed by Innovation and Quality and inclusion of this component to our core
business operations has helped us to deliver world’s finest products and be
recognized not only locally butinter nationally as well. We are committed to providing
uncompromised services to our customers based on our founder’s principles and will
continue to add value to our customers at all times in Maliban products.”
Ravi in his closing comment said “From our strategic planning to customer services,
all our plans are drafted in a way that these core values become the core enabler for
all employees across every pillar. With this, not only we have been able to
manufacture quality products, but also empower the workforce with modern

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technology to elevate the customer experiences to a whole new paradigm and deliver
sheer product quality and consistency to our local and global customers.”

Read the slide……

MALIBAN entry to new market

In my assumption Maliban open the new factory in Jaffna.

Advantages
• Economics of large scale
• Spreading of risk
• The economy is cash reserves
• Cheap remittance facilities
• Proper use of capital
• Better training facilities for employees
• Raw materials can be obtained at low cost
• Decrease the unemployment

Disadvantages
• Difficulties of management, supervision and control
• Lack of initiative
• Unnecessary competition

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• Expensiveness
• Losses by some branches affect others

How to improve local economic growth

• Increase the sale per annum

• International business
• Economic and employment opportunities to all
• Maximized use of human, financial and material resources
• Encourage business formation and new generation

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Conclusion of this presentation is
Having pioneered the biscuit industry in SRI LANKA, Maliban is
a unique example of a true Sri Lankan brand that has won the
trust and confidence of the local as well as the foreign
consumers. With its high-quality biscuits and milk powder
product ranges maliban has set new heights in the industry and
in the future will be using its expertise to introduce innovative
products based on market demand, what more can you expect
from a renowned and leading brand that has won the hearts of
consumers to the maximum.

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