IDENTITY THE

COMPETITOR
Presentation By.BM 19
Priyanthini jeganathan
AGENDA
Company introduction
Selected competitor product
Marketing mix
​4Ps and 7Ps elements
INTRODUCTION 3

Sri Lanka Insurance Corporation Limited, Also Know As Sri Lanka Insurance Is The Largest And
Strongest Composite Insurance Provider In Sri Lanka.
 Type Government-owned corporation
 Industry Financial services
 Founded 1962; 61 years ago
 Headquarters Colombo, Sri Lanka
 Key people K.A. Vimalenthirarajah
(chairman)
 Products Insurance, asset management
 Revenue Increase US$ 242.5 million (2018)
 Operating income Increase US$ 39.07 million (2018)
 Net income Increase US$ 28.55 million (2018)
 Total assets Increase US$ 1.102 billion (2018)
 Owner Government of Sri Lanka
 Number of employees 2,703 (2018)[1]
 Subsidiaries Seylan Bank[2]
 Lanka Hospitals
 Website www.srilankainsuranc
Vision
To Be The Nation’s First Choice For Risk Protection And Life
Investment Optimization

Mission
We Provide Risk Protection And Life Investment Optimization,
That Will Deliver Value To Our Customers Through A Team Of
Committed Professionals, Whose Contribution We Recognise
And Value Leading To Superior Shareholder Value, Whilst Being
A Responsible Corporate Citizen

Quality Policy
Sri Lanka Insurance Is Committed To Satisfy Customers &
Interested Parties Through Continual Improvement In
Indemnifying The Insured.

We Provide A Framework For Establishing Quality Objectives

And To Review Them Periodically Through Effective
Communication, Training, Motivation And Understanding Of All
Employees Within The Organization.
Products of SLIC
 Travel product insurance
 Motor insurance
 Health insurance
 Home product insurance
 Bee advisor OR broken area
 Online services
 Annual Medical Plan

MARKETING
DEPARTMENT
STRUCTURE
 CEYLINCO LIFE INSURANCE
Type Public
Industry Insurance Education Reniable Energy
Founded 1987; 36 years ago
Headquarters Colombo, Sri Lanka
Key people Ajith R. Gunawardena (Executive Chairman)
R. Renganathan (Deputy Chairman)
Revenue Increase LKR60,613 million (2021)
Operating income Increase LKR12,623 million (2021)
Net income Increase LKR10,060 million (2021)
Total assets Increase LKR232,338 million (2021)
Total equity Increase LKR72,729 million (2021)
Owner Global Rubber Industries (Pvt) Ltd (22.25%)
Mitsui Sumitomo Insurance Company Ltd (15.00%)
Banque Pictet and Cie SA/Patrick Schegg (10.73%)
Number of employee Increase 3,842 (2021)
 CEYLINCO LIFE INSURANCE
PRODUCTS
 Life insurance
 Retirement plans
 Medical plans
 Purchase online

 Life Insurance
A contract between an individual and an insurer where the insurer promises to pay the
individual’s listed beneficiaries a sum of money upon the death of the insured person.
Protection plans :
Endowment plan ,Smart protection ,Advanced payment, Supreme, saubhagya
Saving plans :
pension saver, future saver
Education plans :
degree saver, sipsetha, ran daru
MARKETING MIX 8

the marketing mix refers to the set of actions, or tactics, that a

company uses to promote its brand or product in the market.
The 4Ps make up a typical marketing mix - Price, Product,
Promotion and Place. However, nowadays, the marketing mix
increasingly includes several other Ps like Packaging,
Positioning, People and even Politics as vital mix elements.
 Importance Of The Marketing Mix
All the elements of the marketing mix influence each other.
They make up the business plan for a company and handled
right, can give it great success. But handled wrong and the
business could take years to recover. The marketing mix
needs a lot of understanding, market research and consultation
with several people, from users to trade to manufacturing and
several others.
 7PS ELEMENTS 9
1. PRODUCT
This refers to what the company produces (whether it is product or service, or a
combination of both) and is developed to meet the core need of the customer

CEYLINCO LIFE INSURANCE PRODUCTS

Product
Life insurance Retirement plans Medical plans Purchase online width

Product Production plans Retirement Critical Illness benefit Life insurance

depth
Saving plans Pension Mejor surgery benefit Retirement life plan
saver
Education plans Hospital cash benefit Customized life
insurance plan
Health support plus
benefit

Product length
2. PRICE 10

This is the only revenue-generating element of the mix – all other marketing activities represent a cost. So it’s
important to get the price right to not only cover costs but generate profit.
production plans
A. Endowment

C. Saubhagya

B. Smart Protection
Unlimited
D. ADVANCED PAYMENT 11

E.SUPREME
 SAVING PLANS 12

A. Pension Saver B. Future Saver

 13

Education Plan

A. DGREE PLAN
B.SIPSETHA
Unlimited for children

C. Run daru
Unlimited Only For Education
Children
 Insurance Payments Are Called By Premium
premium is an amount paid periodically to the
insurer by the insured for covering his risk.

Pricing decision factors

 Product Cost.
 The Utility and Demand.
 The extent of Competition in the market.
 Government and Legal Regulations.
 product or service as being high quality. Businesses often
Pricing Objectives.
 Marketing Methods used
Premium Pricing
This strategy relies on consumers perceiving a brand,
accompany this pricing strategy with various other
marketing strategies, such as controlling the supply to
increase the demand. By making products appear
exclusive, businesses can often raise the price without
experiencing negative consequences. This can also be an
effective differentiating factor, as people may perceive a
product as being better than another identical product
purely because it costs more to purchase.
 3. PLACE
15
• This is the ‘place’ where customers make a purchase. This might be in a physical store,
through an app or via a website. Some organizations have the physical space, or online
presence to take their product/service straight to the customer, whereas others have
to work with intermediaries or ‘middlemen’ with the locations, storage and/or sales expertise
to help with this distribution.

Maximize Policy Sales Through Direct Distribution Channel

Direct distribution channel or self-directed channel refers to an insurer selling an insurance product
directly to a consumer without an intermediary. Hence, they need not shell out commissions to the
middlemen. Website, social media, online channels, and kiosks are examples of direct distribution
channels in insurance.

 Physical market
 Online market
4.PROMOTIO
16
N in our
Promotion marketing mix is about communicating messages to customers,
whichever stage they are in the buyer journey, to generate awareness, interest,
desire or action.

GROWTH
Life insurance stage

TIME
TARGET AUDIENCE
PROTECTION PLANS 17
Endowment Plan :aged between 18-60 years you are eligible to purchase this policy for a period
of 5-40 years.
Smart Protection :aged between 18-60 years you are eligible to purchase this policy for a period of
10, 15, 20, 25 or 30 years.
Advanced Payment :aged between 18-60 years you are eligible to purchase this policy for a period of
10, 15, 20 or 25 years
Supreme :male aged between 18-58 years you are eligible to purchase this policy for a period of
12,16,20 or 24 years.
Saubhagya :female aged between 18-58 years you are eligible to purchase this policy for a period of
12,16, 20 or 24 years.
SAVINGS PLANS
Pension Saver :Policyholder’s Current Age: 35 years
Future Saver :Policyholder’s Current Age: 35 years

EDUCATION SAVER
Degree Saver :Anyone aged 18 – 60 could purchase this policy for a period between 10 – 30 years.
Sipsetha :Anyone aged between 18-54 years is eligible to purchase this policy for
a period of 11 – 23 years.
Ran Daru : aged between 18-60 years you are eligible to purchase this policy for a period of
05 – 25 years. Your child has to be aged between 6 months and 18 years .
Presentation title 18

QUARTERLY PERFORMANCE
2.0
Q1 2.4
4.3

2.0
Q2 4.4
2.5

3.0
Q3 1.8
3.5

5.0
Q4 2.8
4.5

- 1.0 2.0 3.0 4.0 5.0 6.0

Series 1 Series 2 Series 3

Presentation title 19

AREAS OF GROWTH

B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 7.0

 20

“ BUSINESS OPPORTUNITIES ARE

LIKE BUSES. THERE'S ALWAYS

”
ANOTHER ONE COMING.
Richard Branson
Presentation title 21

MEET OUR TEAM

TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing
 22

MEET OUR EXTENDED TEAM

TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer
Presentation title 23

PLAN FOR PRODUCT LAUNCH 

PLANNING MARKETING DESIGN STRATEGY LAUNCH

Deploy strategic
Disseminate Foster holistically
Synergize scalable Coordinate e- networks with
standardized superior
e-commerce business applications compelling e-
metrics methodologies
business needs
 24

TIMELINE

SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX

Synergize scalable Disseminate standardized Coordinate e- Foster holistically Deploy strategic

e-commerce business applications superior methodologies networks with
metrics compelling e-
business needs
 25

AREAS OF FOCUS
B2B MARKET SCENARIOS CLOUD-BASED OPPORTUNITIES

• Develop winning strategies to keep ahead • Iterative approaches to corporate strategy

of the competition • Establish a management framework from
• Capitalize on low-hanging fruit to identify the inside
a ballpark value
• Visualize customer directed convergence
Presentation title
HOW WE GET THERE
ROI
• Envision multimedia-based
expertise and cross-media
growth strategies
• Visualize quality intellectual
capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through sustainable
strategies
• Engage top-line web
services with cutting-edge
deliverables
26
SUPPLY CHAINS
• Cultivate one-to-one
customer service with robust
ideas
• Maximize timely
deliverables for real-time
schemas
Presentation title 27

SUMMARY
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile workflows.
We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com