EXECUTIVE SUMMARY

Classy Copies Printing Services is a digital printing startup located at Barugohay

Norte, Carigara Leyte. It will be run by six entrepreneur students from EVSU-CC.

The target market will be the students, teachers, senior citizen, businesses and

parents. We will provide for a wide range of printing services, including document

printing, photocopy, photo printing/develop, invitation/postcard printing and id

lamination.

Our goal is to serve all the printing needs of the said target customer with fast, cost-

efficient and a high-quality product. The success of a startup heavily depends on its

staff and management that is why it is well-planned before starting a print shop.

The startup capital for our business printing press will be P100,000. Our target is to

balance the initial cost of the startup with earned profits by the end of the first year

and to achieve the net profit of 20,000 pesos per month by the end of the first year.
Vision, Mission and Core Values

Vision
To be the
most profitable
and well-
known top-
Mission
quality printing To respond to
service in the our customers’
Philippines. needs by
providing fast,
cost efficient and
high-quality
services.

Core Values
Putting people first.
Operating with integrity.

SWOT
ANALYSIS
 STRENGTHS
 Easy access location from the customers.

S
 Offer services in lower price compared to its
competitors.
 The use of social media platforms to easily accept
and answer inquiries of services of the customers.

WEAKNESSES
 Machineries are expensive

W
 There is some printing laser cutting defects on the
final products.
 The huge numbers of service demand affect the
printing services quality, printer problem, run out
of papers and many more.
 Maintenance and Repair

OPPORTUNITIES

O 

Hire more skillful staff.
Provide discount packages for customers to
attract more customers thus increase the sale.
 Expanding a couple of branches to the other
location.

THREATS

T 


Seasonality of services demand (during semestral
break).
Malfunctions of machineries that may affect the
service operation flow.
 Error such error in printing, error in laser cutting or
printer faulty (ink or toner problem will cost to
unnecessary paper usage.
 A lot of competitors in the area.

TARGET CUSTOMER
 20%
Parents

10% 50%
Senior Citizens Students

20%
Teachers

Students Teachers Senior Citizens Parents

 Looking for a high-  Needs fast and  The service they  These customers
quality and cost- acessible printing need could include are looking for a
efficient service. printing or creative and skilled
services.
 Those who need to photocopy of person who will
 Someone who is
photocopy, documents, print/make projects
looking for a skilled lamination of ID for their son or
laminate, develop,
and print their person who will that they might daughter.
project, help them print need for seeking
assignment, thesis, documents, exam financial, health
or anything that papers or design. assistance or
needs to be print pension.
out.

MARKET GOALS
  Maximize customer satisfaction by 70%

 Grow sales by 30%

 Increase online customer by 40%

SALES STRATEGY
 Sources of Income

We will generate income from the following below:

o Document Printing (any type of document)

o Photocopy

o Photo Printing/Develop

o Invitation/Postcard Printing

o ID/Photo Lamination

o Computer Rent

o School Supplies

Our services are special in a way that we are not only focus to generate

revenue, we also think of the welfare of our customers especially the students by

offering them a lower price compared to our competitors.

In terms of encoding, we have extra computers for them to use which cost 5

pesos per 15 minutes of computer usage and 20% off if they also print their

document in our shop after renting our computer.

We also offer Piso Wi-Fi, wherein our customers will be able to do what they

want on their cellphones or any devices that needs internet connection just by

inserting coins equivalent to the time that they will have access to it.

MARKETING STRATEGY
 Our business offers fast, cost-efficient and a high-quality service to our valued

customers. Thus, we will offer customized printing products based on the customer

request and preferences.

We will expand our printing services into new domestic markets to gain

additional and potential customers by using flyers, social media platforms and the

word-of-mouth advertising.

We will ensure to enhance our sales channels to cater all our customers that

is either in a walk-in or online transaction. Through evaluating and optimizing our

sales channels it can help us reach more clients, increase our market control and

improve profitability.

In attaining high customer satisfactory level, we see to it not to neglect

customer service. We will open our eyes, ears and mind to be aware of the

customer’s perception towards our customers service responsiveness. In other

words, positive word-of-mouth from a happy customer is valuable to our business.

We will improve our community relations through increasing our presence and

visibility in the community. We will increase our involvement to be well-known such

as sponsoring small programs that are in need of our service.

We also promote and give free tutorials online about the basic use of a

computer and printer, especially to student who does not know yet how to use it.

PRICING STRATEGY
 We will use the cost – based pricing strategy wherein it involves setting the

price of a product or service based on the cost of the raw materials used and

reasonable pricing of service. Then, add a margin to obtain a selling price.

We take into account our competitors pricing strategy to not be left out and do

our outmost effort to lower the price in a reasonable manner.

We offer discounts, in a situation such as customer with a printing orders in a

maximum quantity to lessen their expenses. Also, we give promos occasionally to

gain customers that will surely go back just to acquire our services.

MARKET NEED
 As we observed, we found out that there is a high demand in printing service

considering fast, and cost-efficient and high-quality product which will provide them

satisfaction given that there are existing businesses in the said location. Therefore,

there are most important market needs that our printing service should be applied to

meet the expectation of the customer and the success of the business. This are

knowledge, reliability, pricing, timely completion and high quality. One of the key

points of our strategy is to focus on those decision-making individuals that know and

understand the needs. Classy Copies printing service provide business with a means

to show appreciation to their customer.

MARKET GROWTH

Classy Copies Printing service has seen 20% market growth. Meanwhile, it is

further expected to grow of 35% in the forecast period of 2023-2028.

MARKET TREND

The Printing industry over time has experienced rapid growth and this is due

to rapid technological advancements, falling costs and new uses for printing

technology. Going forward, the demand for printing service and of course the

revenue generated is projected to increase rapidly. As a printing owner with the

aspiration to favorably compete in the industry, we are expected to keep tab with

new trends and products that are always coming up in the industry. To stay in the

business and grow, we will always continue to come up highly creative products and

engage in other printing related service.

COMPETITION

The prime competitive threats came from the printing shops that are already

operating long-term at the place before us. Its weakness is charging too much and

providing services of low quality with poor customer service.

To win over our valued customers, we will offer fast and high-quality service. Our

shop will provide them with more than just a print job; we plan to create an

environment with a pleasant ambiance where customers will have the best service

experience. Additionally, our shop will provide cost-efficient and hassle-free services

that will help them save money, time, and effort.

Classy Copies Printing Services will differentiate itself from competitors by

obtaining demand for our services. We will constantly evaluate rates and services

and develop a competitive advantage to achieve the leading position at the place,

thus allowing customers to attain the services that Classy Printing Services provides

with substantial savings over competitor’s prices.

Our advantage will be our talented and creative team. Additionally, our

business will benefit from having knowledgeable co-partners both in the Internet

technology field and printing resources.