ST. MARY’S COLLEGE OF TAGUM, INC.

SMCTI
HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
National Highway, Tagum City, 8100 Davao del Norte, Philippines QTIME
Email Address: bshmprogram@smctagum.edu.ph Faith • Excellence • Service
Quality Transformative Ignacian Marian Education
Course title: Principles of Marketing (NABM3)
Year Level: Hospitality Management 1
Subject Professor: Joane Mariesol A. Rosal MBA, CHP
Activity: Module 1

Name Quinajon, Desiree

Date: 06/16/23

Requirement:

1. What are marketing philosophies in the

evolution of marketing?
The four philosophies are production, sales, marketing and societal marketing
orientations. In the evolution of marketing, there are two major philosophies:
customer-centered and product-centered.
Customer-centered marketing is based on the idea that the customer is king and
that every decision should be made with their needs in mind. This philosophy
often means offering customers more than they want, as well as providing them
with a variety of products to choose from.
Product-centered marketing focuses on making sure that you have the right
product for your customers, rather than trying to get them to buy anything at all.
For example, if you sell a new type of car and it doesn't sell well, you should try
something else instead.

2. What is the main philosophy behind

marketing concept nowadays?

The Marketing Concept is preoccupied with the idea of satisfying the needs of the
customer by means of the product as a solution to the customer's problem
(needs). The Marketing Concept represents the major change in today's company
orientation that provides the foundation to achieve competitive advantage.

3. What are the modern marketing

philosophies?
 ST. MARY’S COLLEGE OF TAGUM, INC. SMCTI
HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
National Highway, Tagum City, 8100 Davao del Norte, Philippines QTIME
Email Address: bshmprogram@smctagum.edu.ph Faith • Excellence • Service
Quality Transformative Ignacian Marian Education

Understanding and learning about the consumer's goals and needs through
online contact. Developing items that fulfill the needs of the intended consumer.
Leading the competition in terms of customer satisfaction. Making certain that a
company's efforts generate a profit for the organization.

4. What is your understanding about the

marketing management philosophy?
The goal of marketing management philosophies' selling concepts is to persuade
the consumer to buy the goods by any means possible. Companies employ
promotion, advertising, and publicity to persuade customers to purchase their
products. They can even manipulate customers at times.

5. How would you describe the philosophies of

marketing management in your own words?

Marketing management is the art of creating a company's brand. It involves

creating and executing a marketing plan, which includes research, analysis and
planning for all phases of the marketing funnel. The plan includes identifying
target customers, understanding their needs and wants, and how to reach them.
Marketing management also includes developing effective strategies for
delivering the product or service offered by the company.
A marketing manager's job is to manage the entire process from start to finish,
from identifying opportunities and problems to executing strategies that meet
specific objectives. They make sure that everything runs smoothly and that there
are no gaps in communication between departments or between team members
working on different projects or tasks at any given time.
 ST. MARY’S COLLEGE OF TAGUM, INC. SMCTI
HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
National Highway, Tagum City, 8100 Davao del Norte, Philippines QTIME
Email Address: bshmprogram@smctagum.edu.ph Faith • Excellence • Service
Quality Transformative Ignacian Marian Education

1. What is the role of marketing as a management

function?
Broadly, marketing management functions include analyzing, coordinating,
planning, and executing procedures designed to increase customer engagement,
drive sales, and create product/service awareness. These functions focus on
implementing product, place, promotion, and price strategies and objectives.

2.
What plays an important role in marketing?
Promotion is an important component of marketing since it increases brand
recognition and, as a result, sales. Businesses use advertising to entice
customers to buy and try their products.

3. What is an example of marketing management?

A marketing manager, for example, could send an email survey to the company's
email list and ask them to score their pleasure with the product, how frequently
they use it, what could be improved, and how they would feel if it was no longer
available in the market.

4. How marketing management functions interact with

each other?
First, management establishes precise marketing objectives; then, management
assesses its performance in the marketplace; third, management assesses the
causes of any disparities between expected and actual performance; and finally,
management takes remedial action to reduce the gaps between goals and
performance.

5.How the role of the marketing manager influences the

overall development and implementation of the
marketing strategy?
The marketing manager's responsibility is to supervise the formulation and
implementation of the overall strategic marketing plan. The marketing manager is
in charge of analyzing client desires and needs, comprehending the competitive
landscape, segmenting the target market, and positioning the brand.
 ST. MARY’S COLLEGE OF TAGUM, INC. SMCTI
HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
National Highway, Tagum City, 8100 Davao del Norte, Philippines QTIME
Email Address: bshmprogram@smctagum.edu.ph Faith • Excellence • Service
Quality Transformative Ignacian Marian Education

6.What do you think is the importance of marketing

management functions in analyzing different company
situations in the community?
Marketing management functions are important because they help companies to
understand their customers needs, and develop products that will meet those
needs. This gives the company a competitive advantage over other companies
who do not have this knowledge.Marketing management functions also help
companies to identify areas where they can improve their products or service
offerings. This helps them grow and expand, which is essential for any business.