SCHOOL OF GRADUATE STUDIES

EDSA Caloocan City, Metro Manila

SCHOOL OF GRADUATE STUDIES
(Master of Arts in Nursing Major in Administration and Supervision)

Lauren Angeli G. Mangente August 17, 2019

REFLECTION PAPER
IMPORTANCE OF MARKETING MANAGEMENT
Marketing is the source of many important new ideas in management thought and
practice. It includes flexible manufacturing systems, flat organizational structures, and an
increased emphasis on service. These are designed to make businesses more responsive to
customer needs and preferences. The heart of your business success lies in its marketing. Most
aspects of your business depend on successful marketing. Marketing is a process by which a
product or service is introduced and promoted to potential customers. Without marketing, your
business may offer the best products or services in your industry, but none of your potential
customers would know about it.
It is important to always consider use of the marketing framework which includes the 5Cs,
STP and the 4Ps. The 5Cs are useful for businessperson to have an analysis of the entire business
situation. It is best to identify groups or segments of customers with similar needs and wants.
These will help us identify which should we target with our marketing skills. Good marketing
should have good advertising, promotions, public relations and sales. Effective marketing
strategy helps to increase the sales which in turn improves the success rate of your business.
Marketing helps you to stand out in the competition considering a proper marketing plan is
executed. The overall marketing umbrella covers advertising, public relations, promotions and
sales. The service or the product you are offering must be known so that you will have potential
buyers. If your business is unknown to the community and you don’t have any kind of
communication with your customers, you need to use marketing strategies to create awareness
for your service or product. Once you had advertised your service, product or company and got
it on the radar, you will need to increase your chances of making a sale. The very second this
becomes reality, there is a chance that new customers will spread the word and tell their family
and friends about your amazing services or the products they have discovered. The company’s

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reputation is one big factor which decides whether your business will be successful or not. Having
good marketing helps you build your brand name.

Marketing management oversees the 5Cs, STP and 4Ps with the goal of enhancing
the exchange between customer and a firm. It makes room in the marketplace for a little
healthy competition. When you present your prices via marketing, it reaches the potential
customers but it also reaches other businesses who are selling in the same industry. So
considering the product or service you wish to market a proper combination of marketing
tools will help you to promote your business. Use of marketing tools such as visiting cards,
brochures, pamphlets, leaflets, flyers or banners are very helpful in marketing. It is best to
always put yourself in the place of the customers to further understand their needs.

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