Overview for Qualitative Research Design

Ethnography – studies a particular group of
people in their natural settings.
Phenomenology – gives an idea on how
individual or a group of people react or
experience certain phenomenon.
Case study – provides deeper and more
specific details of a certain situation, group
of people or an individual.
Historical Approach – systematic collection
and evaluation of information which
occurred in the past.

Sampling
 The process of choosing a sample.

Population = the complete group of people, Sample = a group of individuals that

animals, or objects that have the same represent the population
characteristics that the research needs.
 STEPS IN SAMPLING
1.) Identify the population of interest
+ A specified group of individuals from whom you are attempting to draw conclusions.
+Who will be directly affected from this study and who will be the potential respondent.

2.) Specify sampling frame

+ A sampling frame is a researcher's list or device to specify the population of interest.
+Specifies who we want to include in our study

3.) Specify sampling method

Snowball Sampling – asking Opportunistic Sampling – Convenience Sampling –

participants who can takes sample or respondents selecting people that are
recommend another that are readily available. most suited and convenient
individual who qualifies as for you as a researcher.
your respondent

4.) Determine you sample size

You determine your sample size depending on Another way to choose sample size depends on
whether your data will reach its Saturation point. the type of approach that you are going to use for
your research
Remember:
For Phenomenology: 1-10 subjects are recommended
For Grounded theory: 20-30 individuals
For Case studies: 4-5 respondents

5.)Implement the plan