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  • Managing The Unmanageable Media in A Crisis.

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    Alfarell Nadhif
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    1. Newspapers remain relevant sources of trusted information that command readers' full attention during times of crisis and uncertainty. 2. It is vital for organizations to have social media crisis management plans to minimize risks, which should include designating spokespeople, conducting simulations, and responding or not responding on social media appropriately. 3. After a soccer match between Persita and Persis resulted in negative media coverage of Persis, the organization contacted authorities, prepared a statement, engaged with online journalists, optimized one-channel communications, and coordinated with the opposing club to control the narrative and sentiment.

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    Managing The Unmanageable Media in a Crisis.

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    1. Newspapers remain relevant sources of trusted information that command readers' full attention during times of crisis and uncertainty. 2. It is vital for organizations to have social media crisis management plans to minimize risks, which should include designating spokespeople, conducting simulations, and responding or not responding on social media appropriately. 3. After a soccer match between Persita and Persis resulted in negative media coverage of Persis, the organization contacted authorities, prepared a statement, engaged with online journalists, optimized one-channel communications, and coordinated with the opposing club to control the narrative and sentiment.

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    6 views20 pages

    Managing The Unmanageable Media in A Crisis.

    Uploaded by

    Alfarell Nadhif
    1. Newspapers remain relevant sources of trusted information that command readers' full attention during times of crisis and uncertainty. 2. It is vital for organizations to have social media crisis management plans to minimize risks, which should include designating spokespeople, conducting simulations, and responding or not responding on social media appropriately. 3. After a soccer match between Persita and Persis resulted in negative media coverage of Persis, the organization contacted authorities, prepared a statement, engaged with online journalists, optimized one-channel communications, and coordinated with the opposing club to control the narrative and sentiment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    Managing The

    Unmanageable Media
    in a Crisis.
    Bryan Barcelona.
    Are newspapers
    still relevant
    today?
    Newspapers are still
    relevant today.
    They are like an old trusted friend whose voice we listen to in times of
    uncertainty and despair but also to whom we turn to for the good news.
    1. Newspapers are highly
    trusted.
    2. Newspapers command a
    reader’s full attention.
    3. Advertising in newspapers
    is still welcomed by readers.
    How to Use Social Media for Crisis
    Communications and Emergency
    Management?
    ● Have a crisis communications plan
    ● Listen, understand and learn
    ● Know when to respond and

    It’s Vital
    when not to
    ● Run a simulation and rehearse
    everythings
    to have a social media crisis ● Choose the spokesperson
    management plan to minimise the carefully.
    risk of a crisis. ●
    Contoh kasus:
    Insiden Suporter Persita vs PERSIS
    1. Pemain PERSIS dianggap main
    hakim sendiri.
    Problem apa yang muncul dari 2. Pemain PERSIS dianggap tidak
    pemberitaan media? patuh hukum.
    3. Pemain PERSIS menyukai
    kekerasan.
    “It takes 20 years to build a 4. Pemain PERSIS cenderung
    reputation and five minutes to semena-mena karena dianggap
    ruin it. If you think about that, memiliki privilege.
    you'll do things differently.
    Jadi, apa yang
    dilakukan pada
    situasi tersebut?
    Nangis. ;’(
    Response
    Once a crisis strikes, you won't have Yang saat itu saya lakukan:

    Membuat laporan ke pihak berwajib.


    time to start from scratch. ●
    ● Menyiapkan rilis sebagai pernyataan sikap,
    bahwa yang kami lakukan sudah diketahui
    Segera menghubungi ‘tim krisis’ yang oleh pihak berwenang.
    memang berdedikasi 24/7 dan selalu siap ● Menghubungi wartawan online untuk
    membeberkan narasi yang tidak bersifat
    sedia untuk melakukan brainstorm pada normatif
    momen krusial seperti ini. Media akan ● Mengoptimalkan pemberitahuan satu pintu
    secara normatif lewat web dan kanal sosial
    tetap menjalankan tugasnya DENGAN media
    ATAU TANPA BANTUANMU. ● Koordinasi dengan klub lawan
    ● Meminta suporter PERSIS untuk bisa kontrol
    diri
    Mengabaikan situasi akan membuatmu
    kehilangan kendali akan narasi.
    Perception is reality.

    Assess the situation from


    the public's point of view.
    If you weren't on the
    inside, what would you
    think?
    Reaksi dari PERSITA hasil Komunikasi dengan PERSIS
    negatif

    positif

    Sentimen Pemberitaan Pasca Insiden


    Conclusion
    Your spokesperson is the "face" or your church. In a crisis, it's particularly
    important to have the right messenger. Choose someone who conveys care,
    credibility and confidence.

    Crisis communications training can help you develop the ability to effectively
    connect with the audience, manage your message, handle difficult questions and
    avoid potential interview pitfalls.

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